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      Pricing StrategyRemove Pricing Strategy →

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      • March 1999
      • Case

      Eastman Kodak Company

      By: Robert J. Dolan
      Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details
      Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry
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      Dolan, Robert J. "Eastman Kodak Company." Harvard Business School Case 599-106, March 1999.
      • 1999
      • Article

      When and How Is the Internet Likely to Decrease Price Competition

      By: R. Lal and M. Sarvary
      Keywords: Internet and the Web; Price; Competition
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      Lal, R., and M. Sarvary. "When and How Is the Internet Likely to Decrease Price Competition." Marketing Science 18, no. 4 (1999): 485–503. (Nominated for John D. C. Little Award Given annually to the best marketing paper published in Marketing Science or Management Science presented by INFORMS Society for Marketing Science.)
      • December 1998 (Revised June 1999)
      • Case

      STT Aerospace

      By: Richard G. Hamermesh and Jeremy Dann
      Experienced entrepreneur Charles Damon conducted a "roll-up" from 1987-1994 within the commercial airliner interior products industry. Damon's company, STT Aerospace, took advantage of an industry-wide recession in the early 1990s by buying when asset prices were low.... View Details
      Keywords: Retention; Business Strategy; Selection and Staffing; Entrepreneurship; Financial Crisis; Growth and Development Strategy; Compensation and Benefits; Employee Stock Ownership Plan; Acquisition; Product Development; Aerospace Industry
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      Hamermesh, Richard G., and Jeremy Dann. "STT Aerospace." Harvard Business School Case 399-056, December 1998. (Revised June 1999.)
      • May 1998 (Revised May 1999)
      • Case

      Biopure Corp.

      By: John T. Gourville
      It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
      Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
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      Gourville, John T. "Biopure Corp." Harvard Business School Case 598-150, May 1998. (Revised May 1999.)
      • May 1998
      • Article

      Market Structure, Innovation and Vertical Product Differentiation

      By: Shane Greenstein and Garey Ramey
      We reassess Arrow's (1962) [Economic Welfare and the Allocation of Resources for Invention, in NBER, The Rate and Direction of Innovative Activity (Princeton University Press, Princeton NJ)] results concerning the effect of market structure on the returns from process... View Details
      Keywords: Product; Market Design; Innovation and Invention; Monopoly; Competition
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      Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.
      • April 1998
      • Article

      Strategic Transfer Pricing

      By: S. Datar and M. G. Alles
      Keywords: Strategy; Price
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      Datar, S., and M. G. Alles. "Strategic Transfer Pricing." Management Science 44, no. 4 (April 1998): pp. 451–461.
      • February 1998 (Revised May 2007)
      • Case

      Airborne Express

      By: Jan W. Rivkin
      In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm's competitive position. Airborne has survived, and recently prospered, in an industry with significant economies of... View Details
      Keywords: Competition; Business Strategy; Partners and Partnerships; Global Strategy; Rank and Position; Service Industry
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      Rivkin, Jan W. "Airborne Express." Harvard Business School Case 798-070, February 1998. (Revised May 2007.)
      • November 1997 (Revised April 2017)
      • Teaching Note

      Purity Steel Corporation, 2012

      By: Robert Simons and Antonio Dávila
      Teaching Note for (9-197-082). View Details
      Keywords: Strategy And Execution; Management Control Systems; Performance Measurement; ROI; Transfer Pricing; Steel Industry
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      Simons, Robert, and Antonio Dávila. "Purity Steel Corporation, 2012." Harvard Business School Teaching Note 198-038, November 1997. (Revised April 2017.)
      • November 1997 (Revised May 2002)
      • Case

      MicroAge, Inc.: Orchestrating the Information Technology Value Chain

      By: Lynda M. Applegate and Kirk A. Goldman
      MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
      Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona
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      Applegate, Lynda M., and Kirk A. Goldman. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain." Harvard Business School Case 398-068, November 1997. (Revised May 2002.)
      • October 1997 (Revised March 1998)
      • Case

      Komatsu Ltd.: Project G's Globalization

      By: Christopher A. Bartlett
      This case describes the major strategic and organizational transformation at Komatsu aimed at changing it from a Japan-based producer of construction equipment to a truly global company with the ability to leverage its groupwide portfolio of resources and capabilities... View Details
      Keywords: Change Management; Construction; Asset Pricing; Investment Portfolio; Global Strategy; Leadership; Resource Allocation; Risk Management; Expansion; Manufacturing Industry; Japan
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      Bartlett, Christopher A. "Komatsu Ltd.: Project G's Globalization." Harvard Business School Case 398-016, October 1997. (Revised March 1998.)
      • August 1997
      • Case

      Orbital Sciences Corporation: ORBCOMM

      By: Das Narayandas and John A. Quelch
      In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
      Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
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      Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
      • winter 1997
      • Article

      Supermarket Competition: The Case of Every Day Low Pricing

      By: R. Lal and R. Rao
      Keywords: Competition; Price; Retail Industry
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      Lal, R., and R. Rao. "Supermarket Competition: The Case of Every Day Low Pricing." Marketing Science (winter 1997).
      • December 1996 (Revised February 1998)
      • Case

      Colorscope, Inc.

      By: V.G. Narayanan and Joseph Cha
      A small company in the graphic arts business faces severe price competition. The company must respond by cutting costs and making process improvements. View Details
      Keywords: Cost Management; Price; Business Processes; Performance Improvement; Competition; Fine Arts Industry
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      Narayanan, V.G., and Joseph Cha. "Colorscope, Inc." Harvard Business School Case 197-040, December 1996. (Revised February 1998.)
      • November 1996
      • Case

      Del Webb Corporation (B), The

      By: Jay W. Lorsch and Samanta Graff
      On November 16, 1987, the Del Webb board appointed Phil Dion chairman and CEO. This case outlines the development and implementation of a strategy to focus exclusively on real estate development and to liquidate all other assets. Discusses the appointment of two new... View Details
      Keywords: Crisis Management; Management Succession; Strategic Planning; Governing and Advisory Boards; Business and Shareholder Relations; Conflict of Interests; Real Estate Industry
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      Lorsch, Jay W., and Samanta Graff. "Del Webb Corporation (B), The." Harvard Business School Case 497-017, November 1996.
      • October 1996 (Revised April 1997)
      • Case

      Tweeter etc.

      By: John T. Gourville and George Wu
      In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details
      Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry
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      Gourville, John T., and George Wu. "Tweeter etc." Harvard Business School Case 597-028, October 1996. (Revised April 1997.)
      • August 1996
      • Case

      Howard, Shea & Chan Asset Management (B); The Partnership Meeting

      By: Benson P. Shapiro
      Continues the plot about growth and sales strategies, and adds interesting pricing and sales compensation elements. The partners' meeting sharpens the disagreements among the five partners, and forces Anne Howard, the managing partner, to develop a clear action plan. View Details
      Keywords: Growth and Development Strategy; Price; Sales; Strategy; Asset Management; Partners and Partnerships; Service Industry
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      Shapiro, Benson P. "Howard, Shea & Chan Asset Management (B); The Partnership Meeting." Harvard Business School Case 597-022, August 1996.
      • July 1996 (Revised August 2024)
      • Case

      Innovative Opportunities to Manage Health Care Delivery

      By: Regina E. Herzlinger and D. Scott Lurding
      The purpose of this case is: To familiarize the students with the changing landscape of health care delivery, through chains of retail medical centers and those offering value-based care (VBC).

      To discuss fundamental managerial decisions about their... View Details
      Keywords: Managed Care; Capitation; Strategy
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      Herzlinger, Regina E., and D. Scott Lurding. "Innovative Opportunities to Manage Health Care Delivery." Harvard Business School Case 197-011, July 1996. (Revised August 2024.)
      • February 1996 (Revised February 1997)
      • Case

      America Online, Inc.

      By: Amy P. Hutton and Krishna G. Palepu
      America Online's (AOL) stock price has soared nearly 2,000% since its IPO. However, there is considerable disagreement among analysts regarding the future prospects of AOL. Although many analysts are bullish on the stock, short sellers have sold around 7 million... View Details
      Keywords: Cost Accounting; Analysis; Stocks; Decision Choices and Conditions; Financial Statements; Business Strategy; Web Services Industry
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      Hutton, Amy P., and Krishna G. Palepu. "America Online, Inc." Harvard Business School Case 196-130, February 1996. (Revised February 1997.)
      • May 1995 (Revised November 2001)
      • Case

      Microsoft/Intuit

      By: William E. Fruhan Jr.
      Microsoft Corp. proposes to acquire Intuit Corp. Examines the strategic fit and the price proposed to complete the transaction. View Details
      Keywords: Valuation; Applications and Software; Acquisition; Business Strategy; Information Technology Industry; United States
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      Fruhan, William E., Jr. "Microsoft/Intuit." Harvard Business School Case 295-121, May 1995. (Revised November 2001.)
      • April 1995
      • Case

      Phelps Dodge Corporation

      By: W. Carl Kester and Kendall Backstrand
      A prolonged decline in copper prices prompts Phelps Dodge, one of the world's largest independent copper companies, to consider corporate diversification as a means of protecting itself from copper price volatility. View Details
      Keywords: Diversification; Price; Volatility; Risk Management; Mining Industry; Arizona; United States
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      Kester, W. Carl, and Kendall Backstrand. "Phelps Dodge Corporation." Harvard Business School Case 295-132, April 1995.
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