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May 2011 (Revised March 2013)
Background Note

Location Choice for New Ventures: Cities

By: William R. Kerr and Ramana Nanda

Location choice is a critical decision for entrepreneurs. This note explores how entrepreneurs should think about different city options through a systematic framework that encompasses professional and personal issues. We use the intellectual frameworks of the cluster... View Details

Keywords: City; Business Startups

September 2008 (Revised April 2011)
Case

The American Express Card

By: John A. Quelch

Senior executives at American Express are reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new... View Details

Keywords: Credit; Credit Cards; Growth and Development Strategy; Marketing Strategy; Financial Services Industry; United States

News

To Roth 401(k) or not to Roth 401(k)?

14 Jul 2017
News

Aiming to Do Good, Not Just Well

December 2007 (Revised September 2011)
Case

Global Knowledge Management at Danone (A)

By: Amy C. Edmondson, Bertrand Moingeon, Vincent Marie Dessain and Ane Damgaard Jensen

This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France

August 2007 (Revised September 2008)
Case

Marketing the "$100 Laptop" (A)

By: John A. Quelch and Carin-Isabel Knoop

In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details

Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge

March 2023
Article

Learning to Successfully Hire in Online Labor Markets

By: Marios Kokkodis and Sam Ransbotham

Hiring in online labor markets involves considerable uncertainty: which hiring choices are more likely to yield successful outcomes and how do employers adjust their hiring behaviors to make such choices? We argue that employers will initially explore the value of... View Details

Keywords: Selection and Staffing; Analysis; Decision Choices and Conditions

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Research Summary

Derivative Securities

Professor Chacko's research on financial engineering has addressed the valuation and application of derivative securities. Professor Chacko's research has looked at the pricing of a variety of derivative securities, including fixed-income securities. He has developed... View Details

May 2024 (Revised May 2024)
Case

MStudio and Djoli: Accelerating Startup Growth in Francophone Africa

By: Paul A. Gompers, Pippa Tubman Armerding and Temitayo Lawal

Djoli, a procurement platform, was one of the startups launched and supported by MStudio, a startup studio in Côte d'Ivoire, in 2023. After a year of operations, Djoli must look beyond MStudio, which had supported them financially and in kind in exchange for equity,... View Details

Keywords: Business Startups; Agriculture and Agribusiness Industry; Distribution Industry; Technology Industry; Africa; Côte d'Ivoire

January 2017
Supplement

Terrapin Laboratory: Exercise

By: Joseph B. Fuller and Christopher Payton

In this exercise, we examine the capital requirements of Terrapin Laboratory as they contemplate entering into a new market segment. The company is faced with two potential financing options which have different effects on the ownership structure of the company.... View Details

Keywords: Business Growth; Entrepreneurial Management; Growth Strategy; Market Entry; Venture Capital; Market Entry and Exit; Entrepreneurship; Health Testing and Trials; Growth and Development Strategy; Pharmaceutical Industry

July 2006 (Revised December 2007)
Case

Strategic Outsourcing at Bharti Airtel Limited

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Michele Jurgens

Faced with exponential growth and a competitive telecom environment, Bharti looks for ways to better manage its capital expenditures for telecommunications and information technology. One option is to hand over management of its telecom and IT networks to its vendors.... View Details

Keywords: Innovation and Management; Job Cuts and Outsourcing; Competitive Advantage; Technology Networks; Telecommunications Industry; India

September 1992 (Revised March 1994)
Case

Warsaw Marriott: New Competition for Warsaw's Marriott Hotel

A very successful luxury hotel in Warsaw, Poland is faced with its first serious competition as new luxury hotels enter the Warsaw market. The case raises the general issue of how to sustain a competitive advantage in an international service business. A variety of... View Details

Keywords: Competitive Advantage; Globalized Markets and Industries; Accommodations Industry; Poland

July 2000 (Revised August 2000)
Case

AllHerb.com: Evolution of an E-tailer

By: Teresa M. Amabile and Christina L. Darwall

Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its... View Details

Keywords: Entrepreneurship; Corporate Entrepreneurship; Technological Innovation; Business or Company Management; Goals and Objectives; Strategic Planning; Strategy; Competitive Strategy; Medical Devices and Supplies Industry; Web Services Industry

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May 2020 (Revised July 2020)
Case

COVID-19: The Global Shutdown

By: Laura Alfaro and Sarah Jeong

In the first months of 2020, a pandemic overwhelmed the world. COVID-19, commonly known as the coronavirus, spread from China and created a severe public health emergency across countries. While an immediate fear of the disease’s impact on human life permeated society,... View Details

Keywords: Trade; Microeconomics; Macroeconomics; Financial Crisis; Economy; Economic Systems; Economic Slowdown and Stagnation; Economic Sectors; Health Pandemics

March 2023 (Revised September 2023)
Case

Patagonia: 'Earth Is Now Our Only Shareholder'

By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney

In September 2022, Yvon Chouinard, the iconoclastic founder of outdoor apparel company Patagonia, announced a new ownership model for his company. Chouinard and his family had held complete control of the company's voting and non-voting stock since its founding 50... View Details

05 Feb 2015
Working Paper Summaries

Does Front-Loading Taxation Increase Savings? Evidence from Roth 401(k) Introductions

Keywords: by John Beshears, James J. Choi, David Laibson & Brigitte C. Madrian

November 1994 (Revised March 1995)
Background Note

Capital Projects as Real Options: An Introduction

By: Timothy A. Luehrman

Introduces a framework for evaluating corporate investment projects as call options. Presumes readers are familiar with basic option pricing and basic capital budgeting rules. Explains the motivation for viewing projects as options; presents a mapping between a capital... View Details

Keywords: Financial Instruments; Capital Budgeting; Corporate Finance

2022
Working Paper

When Do Individuals Give Up Agency? The Role of Decision Avoidance

By: Holly Dykstra, Christine L. Exley and Muriel Niederle

A common policy problem is that individuals reject recommended options and insist on making their own choices. Via a large-scale experiment, we document and investigate what factors contribute to this preference for agency. Our main results show that individuals’... View Details

Keywords: Choice; Decision Making; Policy; Cognition and Thinking

July 2017 (Revised July 2018)
Case

Upwork: Creating the Human Cloud

By: Dylan Minor and David Yoffie

Stephane Kasriel, the new CEO of Upwork, the leading platform for freelance labor, needs to decide on how to redesign its business model. While the firm has been growing rapidly since the merger of Odesk and eLance, the newly combined firm continues to face problems of... View Details

Keywords: Strategy; Platform; Platform Businesses; Technology; Business Model; Digital Platforms; Growth and Development Strategy; Internet and the Web; Labor

June 2013
Supplement

Jamba Juice (B)

By: J. Bruce Harreld and Christian Karega

James White, the new CEO of Jamba Juice, has successfully averted bankruptcy and must now decide the future path for Jamba Juice, the leader in the smoothie and fresh bar industry. This two-part case presents the various strategic options White is considering. It then... View Details

Keywords: Beverage Industry; Turnarounds; Strategic Change; Strategy Execution; Turnaround; Consumer Marketing; Franchising; Food Retail Franchising; Strategy; Leadership; Food and Beverage Industry; United States

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