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Show Results For
- All HBS Web
(10,266)
- People (62)
- News (2,340)
- Research (4,127)
- Events (20)
- Multimedia (137)
- Faculty Publications (2,669)
- January 2021 (Revised May 2021)
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
- December 2011 (Revised July 2013)
- Background Note
Hypothesis-Driven Entrepreneurship: The Lean Startup
By: Thomas Eisenmann, Eric Ries and Sarah Dillard
Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of "minimum... View Details
Eisenmann, Thomas, Eric Ries, and Sarah Dillard. "Hypothesis-Driven Entrepreneurship: The Lean Startup." Harvard Business School Background Note 812-095, December 2011. (Revised July 2013.)
- 26 Mar 2020
- Video
College Programs Series: SVMP
- 17 Aug 2021
- Blog Post
New Associate Director: Courtney Fairbrother
BEI recently named Courtney Fairbrother as the new Associate Director. Courtney manages student and alumni engagement and creates networks and opportunities that encourage these groups to address climate change. She also oversees the... View Details
- August 2018
- Technical Note
Evaluating Start Ups
By: William A. Sahlman, Ramana Nanda and Robert F. White
A framework for assessing new business opportunities and the business plans used to describe them is developed. Useful for aspiring entrepreneurs in MBA programs. View Details
Sahlman, William A., Ramana Nanda, and Robert F. White. "Evaluating Start Ups." Harvard Business School Technical Note 819-039, August 2018.
- 16 Mar 2022
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports
Well-Rounded Player At HBS, Laitsas translated his love for sports into the business of sports and a world of opportunities he didn’t know existed. “You don’t know what you don’t know,” Laitsas shared. “I didn’t know there were View Details
- June 1975 (Revised September 2004)
- Case
Angus Cartwright III
By: Kenneth J. Hatten, William J. Poorvu, Howard H. Stevenson, Arthur I. Segel and John H. Vogel, Jr.
Judy and John DeRight, looking to diversify their investment portfolios, have retained Angus Cartwright, Jr. to identify prospective real estate acquisitions. Mr. Cartwright has four potential properties that he feels merit an in-depth financial analysis. The case... View Details
Keywords: Acquisition; Cash Flow; Investment Return; Investment Portfolio; Taxation; Balanced Scorecard; Valuation
Hatten, Kenneth J., William J. Poorvu, Howard H. Stevenson, Arthur I. Segel, and John H. Vogel, Jr. "Angus Cartwright III." Harvard Business School Case 375-376, June 1975. (Revised September 2004.)
- Jan 04 2017
- Testimonial
A Four-Month Investment—a Lifetime of Learning
Joseph B. Fuller
Joseph Fuller is a Professor of Management Practice in General Management and Entrepreneurship. He founded and co-leads the school’s project, Managing the Future of Work, as well as the Harvard Project on the Workforce. He currently leads the FIELD Global Capstone... View Details
- July 2020
- Case
Amanda and Kristen: Mented Cosmetics
By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
- June 2015
- Article
Understanding Ordinary Unethical Behavior: Why People Who Value Morality Act Immorally
By: F. Gino
Cheating, deception, organizational misconduct, and many other forms of unethical behavior are among the greatest challenges in today's society. As regularly highlighted by the media, extreme cases and costly scams are common. Yet, even more frequent and pervasive are... View Details
Gino, F. "Understanding Ordinary Unethical Behavior: Why People Who Value Morality Act Immorally." Current Opinion in Behavioral Sciences 3 (June 2015): 107–111.
- 07 Jul 2008
- Research & Ideas
Innovation Corrupted: How Managers Can Avoid Another Enron
performance, and penalize failures Conducting routine, systematic audits of critical decisions by key executives where the rules of the road are clearly ambiguous Helping senior executives avoid the two sources of leadership failure at Enron: personal View Details
- March 2018 (Revised September 2023)
- Case
X: The Foghorn Decision
In February 2016, Kathy Hannun—a project leader at X, Alphabet Inc.'s so-called "moonshot factory"—had to prepare a recommendation for the senior leadership of X regarding the future of Foghorn, a project she was leading to develop a carbon-neutral process for... View Details
Keywords: Innovation; R＆D Project Management; Radical Innovation; Clean Technology; Innovation and Management; Technological Innovation; Energy; Research and Development; Projects; Management; Decision Choices and Conditions; Technology Industry; Energy Industry; Green Technology Industry; California
Huckman, Robert S., Karim R. Lakhani, and Kyle R. Myers. "X: The Foghorn Decision." Harvard Business School Case 618-060, March 2018. (Revised September 2023.)
- May 30 2018
- Testimonial
Expand Outside Of Your Comfort Zone
- January 1994 (Revised February 2001)
- Case
PepsiCo's Restaurants
In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion... View Details
Keywords: Management Systems; Organizational Structure; Opportunities; Business Strategy; Expansion; Food and Beverage Industry
Montgomery, Cynthia A. "PepsiCo's Restaurants." Harvard Business School Case 794-078, January 1994. (Revised February 2001.)
- 07 Dec 2022
- Blog Post
2022 Climate Symposium: Tackling Climate Together
With over 500 tickets sold, the Symposium, held on HBS campus on November 6, 2022, facilitated conversation and reflection between leaders and experts from all areas and industries about the challenges and opportunities of climate change.... View Details
- 21 Nov 2023
- Cold Call Podcast
Cold Call: Building a More Equitable Culture at Delta Air Lines
- 27 Apr 2017
- News
Higher minimum wages may make bad restaurants close
- July 2008
- Case
Hilton Hotels: Brand Differentiation through Customer Relationship Management
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details
Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry
Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management." Harvard Business School Case 809-029, July 2008.
- November 1997 (Revised October 2000)
- Case
Interactive Minds (A)
By: William A. Sahlman, Michael J. Roberts and Christina L. Darwall
The efforts of two recent Harvard Business School graduates to start a venture capital/consulting firm focused on opportunities related to the Internet are recounted. Raises the question of what the nature of this opportunity is, how well-positioned the protagonists... View Details
Keywords: Venture Capital; Internet and the Web; Market Entry and Exit; Financing and Loans; Business Startups; Consulting Industry
Sahlman, William A., Michael J. Roberts, and Christina L. Darwall. "Interactive Minds (A)." Harvard Business School Case 898-072, November 1997. (Revised October 2000.)