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    Joseph B. Fuller

    Joseph Fuller is a Professor of Management Practice in General Management and Entrepreneurship. He founded and co-leads the school’s project, Managing the Future of Work, as well as the Harvard Project on the Workforce. He currently leads the FIELD Global Capstone... View Details

    • July 2020
    • Case

    Amanda and Kristen: Mented Cosmetics

    By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
    The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
    Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
    Related
    • 07 Jul 2008
    • Research & Ideas

    Innovation Corrupted: How Managers Can Avoid Another Enron

    performance, and penalize failures Conducting routine, systematic audits of critical decisions by key executives where the rules of the road are clearly ambiguous Helping senior executives avoid the two sources of leadership failure at Enron: personal View Details
    Keywords: by Martha Lagace; Energy; Utilities
    • March 2018 (Revised September 2023)
    • Case

    X: The Foghorn Decision

    By: Robert S. Huckman, Karim R. Lakhani and Kyle R. Myers
    In February 2016, Kathy Hannun—a project leader at X, Alphabet Inc.'s so-called "moonshot factory"—had to prepare a recommendation for the senior leadership of X regarding the future of Foghorn, a project she was leading to develop a carbon-neutral process for... View Details
    Keywords: Innovation; R＆D Project Management; Radical Innovation; Clean Technology; Innovation and Management; Technological Innovation; Energy; Research and Development; Projects; Management; Decision Choices and Conditions; Technology Industry; Energy Industry; Green Technology Industry; California
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    • June 2015
    • Article

    Understanding Ordinary Unethical Behavior: Why People Who Value Morality Act Immorally

    By: F. Gino
    Cheating, deception, organizational misconduct, and many other forms of unethical behavior are among the greatest challenges in today's society. As regularly highlighted by the media, extreme cases and costly scams are common. Yet, even more frequent and pervasive are... View Details
    Keywords: Moral Sensibility; Behavior
    Related
    • 21 Nov 2023
    • Cold Call Podcast

    Cold Call: Building a More Equitable Culture at Delta Air Lines

    Keywords: Re: Linda A. Hill; Air Transportation
    • 07 Dec 2022
    • Blog Post

    2022 Climate Symposium: Tackling Climate Together

    With over 500 tickets sold, the Symposium, held on HBS campus on November 6, 2022, facilitated conversation and reflection between leaders and experts from all areas and industries about the challenges and opportunities of climate change.... View Details
    • January 1994 (Revised February 2001)
    • Case

    PepsiCo's Restaurants

    By: Cynthia A. Montgomery
    In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion... View Details
    Keywords: Management Systems; Organizational Structure; Opportunities; Business Strategy; Expansion; Food and Beverage Industry
    Related
    • November 1997 (Revised October 2000)
    • Case

    Interactive Minds (A)

    By: William A. Sahlman, Michael J. Roberts and Christina L. Darwall
    The efforts of two recent Harvard Business School graduates to start a venture capital/consulting firm focused on opportunities related to the Internet are recounted. Raises the question of what the nature of this opportunity is, how well-positioned the protagonists... View Details
    Keywords: Venture Capital; Internet and the Web; Market Entry and Exit; Financing and Loans; Business Startups; Consulting Industry
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      Christina R. Wing

      Christina Wing is a Senior Lecturer in the Technology and Operations Management Unit at the Harvard Business School. Her research focuses primarily on topics surrounding families in business, and the course she created, titled Demystifying the Family... View Details

      • July 2008
      • Case

      Hilton Hotels: Brand Differentiation through Customer Relationship Management

      By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
      This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details
      Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry
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      • May 2022
      • Case

      Byte

      By: Boris Groysberg, Katherine Connolly Baden and Julia Kelley
      In January 2021, Byte co-founders Scott Cohen and Blake Johnson reflected on how far their Los Angeles-based direct-to-consumer (DTC) orthodontics company had come since launching its clear aligners just a little over two years earlier. Cohen and Johnson were both... View Details
      Keywords: Growth; Customer Experience; Customer Focused Organization; Innovation; DTC; Growth Management; Expansion; Entrepreneurship; Customer Focus and Relationships; Innovation and Invention; Growth and Development Strategy; Medical Devices and Supplies Industry; United States
      Related
      • 27 Apr 2017
      • News

      Higher minimum wages may make bad restaurants close

      • May 30 2018
      • Testimonial

      Expand Outside Of Your Comfort Zone

      • 26 May 2021
      • Video

      Yung Winata (MBA 2022)

      • Jan 04 2017
      • Testimonial

      A Four-Month Investment—a Lifetime of Learning

      • November 1996
      • Background Note

      Some Thoughts on Business Plans

      By: William A. Sahlman
      A framework for assessing new business opportunities and the business plans used to describe them is developed. Useful for aspiring entrepreneurs in MBA programs. View Details
      Keywords: Business Plan; Entrepreneurship; Framework; Opportunities
      Related

        Core Readings in Entrepreneurship Series

        • Becoming an Entrepreneurial Leader
        • Recognizing and Shaping Opportunities
        • Developing Business Plans and Pitching Opportunities
        • Attracting Talent and Building Ecosystems
        • Financing Entrepreneurial... View Details
        • September 2005 (Revised February 2007)
        • Case

        Angels and Devils: Best Buy's New Customer Approach (A)

        By: Anita Elberse, John T. Gourville and Das Narayandas
        In November 2004, The Wall Street Journal reported that consumer electronics retailer Best Buy's new customer approach was to shun the "devils" among its customers. The "customer centricity" initiative, which was led by Best Buy's CEO Brad Anderson, was based on an... View Details
        Keywords: History; Customer Relationship Management; Opportunities; Marketing Strategy; Leadership Style; Problems and Challenges; Growth and Development Strategy; Retail Industry; Electronics Industry
        Related
        • 03 Jun 2024
        • Blog Post

        Five Ways to Rethink Your Job Description

        Crafting a simple yet effective job description is a fine art. Many organizations miss the golden opportunity to write job descriptions that captures their culture, conveys what makes them unique, and describe the practical details of the... View Details
        Keywords: All Industries