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  • 21 May 2024
  • Research & Ideas

What the Rise of Far-Right Politics Says About the Economy in an Election Year

As more than 50 countries hold elections in 2024, far-right politicians and policies look poised to gain ground, continuing a years-long trend evident in Europe, the United States, and South America. These movements often stoke grievances about international trade,... View Details
Keywords: by Rachel Layne
  • 01 Sep 2023
  • News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
Keywords: Jennifer Gillespie
  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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  • 18 Jul 2023
  • Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology
  • 05 Dec 2023
  • Cold Call Podcast

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

Keywords: Fashion; Consumer Products; Apparel & Accessories; Retail

    Dante Roscini

    Dante Roscini holds the Professor of Management Practice Chair endowed by the MBA Class of 1952 at Harvard Business School. He joined the faculty in 2008 after a two-decades-long career in finance. He currently teaches the course Business, Government, and the... View Details

      James I. Cash

      Professor Cash received a Bachelor of Science degree in Mathematics from Texas Christian University; a Master of Science in Computer Science from Purdue University's Graduate School of Mathematical Sciences; and a Doctor of Philosophy in Management Information... View Details

      Keywords: accounting industry; computer; e-commerce industry; financial services; health care; information technology industry; software
      • September 1992 (Revised September 1995)
      • Case

      Toyota Motor Manufacturing, U.S.A., Inc.

      On May 1, 1992, Doug Friesen, manager of assembly for Toyota's Georgetown, Kentucky, plant, faces a problem with the seats installed in the plant's sole product--Camrys. A growing number of cars are sitting off-line with defective seats or are missing them entirely.... View Details
      Keywords: Quality; Production; Manufacturing Industry; Auto Industry; Kentucky
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      • Web

      Advisory Board - Entrepreneurship

      Accounting Review, Journal of Accounting and Economics, Journal of Accounting Research, Contemporary Accounting Research, and Management Science. He has served on the editorial board of several journals and presented his research to corporate executives and academic... View Details
      • Web

      Social Enterprise - Faculty & Research

      Nutrition ; Social Enterprise ; Relationships ; Business and Community Relations ; Decision Making ; Operations ; Food and Beverage Industry ; New Jersey ; North Carolina ; Pennsylvania Citation Educators Related Gibson, Hise O., F.... View Details
      • March 2022 (Revised February 2024)
      • Case

      El Salvador: Launching Bitcoin as Legal Tender

      By: Laura Alfaro, Carla Larangeira and Ruth Costas
      In June 2021, Nayib Bukele, El Salvador’s president, surprised the world with the announcement that the country would adopt bitcoin as legal tender, becoming the first nation to do so. Bitcoin was mostly used for trading and had one of the most volatile track records... View Details
      Keywords: Bitcoin; Cryptocurrency; Currency; Financial Strategy; Economic Growth; Governance; Macroeconomics; Assets; Latin America; El Salvador
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      • 21 Feb 2018
      • Research & Ideas

      When a Competitor Abandons the Market, Should You Advance or Retreat?

      SolStock In late 2016 drug maker Eli Lilly announced it would stop research on the Alzheimer's drug solanezumab after results proved disappointing over three trials. For competitors such as Biogen, Merck, and Roche, this decision presented an interesting dilemma.... View Details
      Keywords: by Rachel Layne; Pharmaceutical; Health

        Alan D. MacCormack

        Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

        Keywords: automotive; communications; computer; e-commerce industry; electronics; high technology; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry
        • January 2021 (Revised February 2021)
        • Case

        Tech with a Side of Pizza: How Domino's Rose to the Top

        By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
        After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was... View Details
        Keywords: Digital Marketing; Digital Technology; Innovation; Scaling; Data Analytics; Turnaround; Technological Innovation; Information Technology; Strategy; Management; Marketing; Operations; Human Resources; Entrepreneurship; Change Management; Analysis; Performance; Customers; Growth and Development; Competitive Advantage; Employees; Training; Leadership Development; Food and Beverage Industry; Technology Industry; United States
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        • 23 Nov 2021
        • Research & Ideas

        The Vinyl Renaissance: Take Those Old Records Off the Shelf

        seeing record labels panic-ordering more than they might have in normal times because most of the pressing plants in North America aren’t taking new orders till 2023 at this point. If you can find capacity,... View Details
        Keywords: by Christine Pazzanese, Harvard Gazette; Music
        • 20 Dec 2010
        • Research & Ideas

        Panama Canal: Troubled History, Astounding Turnaround

        A favorite topic of historians and palindrome fans alike, the Panama Canal has perpetually changed the international trade business. In their new book, The Big Ditch: How America Took, Built, Ran, and Ultimately Gave Away the Panama Canal... View Details
        Keywords: by Sarah Jane Gilbert; Transportation
        • Web

        Online Leadership Principles Course | HBS Online

        Story Mia in Latin America Show Hide Details Concepts Stepping into a New Leadership Role The Work of Leadership Is Different The Necessary Change Building Self-Awareness Featured Exercises Build a foundation of self-awareness through a... View Details
        • February 2018 (Revised October 2019)
        • Case

        HubSpot and Motion AI: Chatbot-Enabled CRM

        By: Jill Avery and Thomas Steenburgh
        HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details
        Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Technology Industry; Service Industry; United States; North America
        Related
        • January 2021 (Revised March 2021)
        • Case

        THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

        By: Jill Avery, Ayelet Israeli and Emma von Maur
        THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
        Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
        Related
        • March 2017 (Revised November 2018)
        • Case

        BYJU'S The Learning App

        By: John Jong-Hyun Kim and Rachna Tahilyani
        BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially... View Details
        Keywords: Education; Mobile and Wireless Technology; Growth and Development Strategy; Learning; Customization and Personalization; Education Industry; India; United States
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