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  • January 2014
  • Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton
Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details
Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention
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Avery, Jill, and Michael Norton. "Learning From Extreme Consumers." Harvard Business School Technical Note 314-086, January 2014.
  • February 2024
  • Article

Archetypes of Product Launch by Insiders, Outsiders, and Visionaries

By: Shane Greenstein
What archetypes emerge from prominent episodes of product launches? This essay examines a set of episodes in information technology history that led to significant changes in industry leadership. It highlights that, in all of these instances, there is an example of a... View Details
Keywords: Technological Innovation; Product Launch; Leadership; Market Entry and Exit
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Greenstein, Shane. "Archetypes of Product Launch by Insiders, Outsiders, and Visionaries." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 216–237.
  • April 2021
  • Article

Work-From-Anywhere: The Productivity Effects of Geographical Flexibility

By: Prithwiraj Choudhury, Cirrus Foroughi and Barbara Larson
An emerging form of remote work allows employees to work-from-anywhere, so that the worker can choose to live in a preferred geographic location. While traditional work-from-home (WFH) programs offer the worker temporal flexibility, work-from-anywhere (WFA) programs... View Details
Keywords: Geographic Flexibility; Work-from-anywhere; Remote Work; Telecommuting; Geographic Mobility; USPTO; Employees; Geographic Location; Performance Productivity
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Choudhury, Prithwiraj, Cirrus Foroughi, and Barbara Larson. "Work-From-Anywhere: The Productivity Effects of Geographical Flexibility." Strategic Management Journal 42, no. 4 (April 2021): 655–683.
  • 2006
  • Working Paper

A New Framework for Analyzing and Managing Macrofinancial Risks of An Economy

By: Dale F. Gray, Robert C. Merton and Zvi Bodie
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Gray, Dale F., Robert C. Merton, and Zvi Bodie. "A New Framework for Analyzing and Managing Macrofinancial Risks of An Economy." Harvard Business School Working Paper, No. 07-026, October 2006. (Also NBER Working Paper Series, No. 12637.)
  • 13 May 2021
  • Podcast

Investment Management for the Carbon Potential of Forests: David Brand, New Forests

David Brand is founder and CEO of New Forests, a business that manages forests for long-term returns for institutional investors. He has an unusual climate vision. Right now the forestry business, together with agriculture and land use, is responsible for about... View Details
  • June 2013 (Revised July 2013)
  • Case

Blackstone Alternative Asset Management

By: Robin Greenwood, Luis M. Viceira and Jared Dourdeville
This case explores reasons for Blackstone Alternative Asset Management's (BAAM's) growth from 2007-2013, a time when the overall fund of hedge funds industry contracted substantially. Additionally, the case analyzes evolving business models and value propositions... View Details
Keywords: Hedge Fund; Fund Of Hedge Funds; Hedge Fund Industry Growth; Fund Of Hedge Funds Industry Growth; Evolving Business Models; Value Propositions In The Fund Of Hege Funds Industry; Business Model; Investment Funds; Growth and Development Strategy; Financial Services Industry; United States
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Greenwood, Robin, Luis M. Viceira, and Jared Dourdeville. "Blackstone Alternative Asset Management." Harvard Business School Case 213-129, June 2013. (Revised July 2013.)
  • March 2017 (Revised September 2017)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; United States; California; Sunnyvale; Russia
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Wells, John R., and Carole A. Winkler. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 717-473, March 2017. (Revised September 2017.)
  • November 2012 (Revised July 2013)
  • Case

Gerry Pasciucco at AIG Financial Products

By: Gautam Mukunda and Thomas J. DeLong
Gerry Pasciucco was appointed to lead American International Group's Financial Products (AIGFP) group after the government bailout of AIG in 2008 and charged with the task of shutting down the division while minimizing the government's losses. AIGFP's failed trades had... View Details
Keywords: Corporate Accountability; Ethics; Crisis Management; Financial Crisis; Management Teams; Business and Government Relations; Financial Services Industry; United States
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Mukunda, Gautam, and Thomas J. DeLong. "Gerry Pasciucco at AIG Financial Products." Harvard Business School Case 413-059, November 2012. (Revised July 2013.)
  • 2013
  • Case

Innovation and Development of China Machine Press in the New Century

By: F. Warren McFarlan, Ning Jia and Guo Jia
China Machine Press (CMP), founded in 1952, is a leading multi-field, multi-discipline and multimedia publishing group in China with large scale, comprehensive and specialized business that integrates paper media, audiovisual media and online media, and combines... View Details
Keywords: General Management; Organizational Structure; Strategy; China; China
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McFarlan, F. Warren, Ning Jia, and Guo Jia. "Innovation and Development of China Machine Press in the New Century." Tsinghua University Case, 2013.
  • Research Summary

Managing Innovation

I continue to study the disruptive processes by which innovation transforms -- or fails to transform -- industries and companies. There are three elements to these transformations. The first is a technological enabler -- an innovation that makes complicated, expensive... View Details
  • September 1991
  • Case

General Foods Corp.: Product Management--1991

By: Stephen A. Greyser
Keywords: Product; Management; Food and Beverage Industry
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Greyser, Stephen A. "General Foods Corp.: Product Management--1991." Harvard Business School Case 592-042, September 1991.
  • September 2010
  • Supplement

New Heritage Doll Company, Faculty Spreadsheet Supplement (Brief Case)

By: Timothy A. Luehrman and Heide Abelli
Keywords: Forecasting; Resource Management; Resource Allocation; Forecasting and Prediction; Capital Budgeting
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Luehrman, Timothy A., and Heide Abelli. "New Heritage Doll Company, Faculty Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-216, September 2010.
  • May 2000 (Revised December 2018)
  • Supplement

SMA: Micro-Electronic Products Division (B)

By: Michael Beer and Michael Tushman
Focuses on the recommendations and implementation strategy suggested by the organizational development group for the division's problems. A rewritten version of an earlier case. View Details
Keywords: Change Management; Organizational Culture; Conflict Management; Corporate Strategy
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Beer, Michael, and Michael Tushman. "SMA: Micro-Electronic Products Division (B)." Harvard Business School Supplement 400-085, May 2000. (Revised December 2018.)
  • 26 Oct 2016
  • Blog Post

From Product Development to Business School

to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details
  • 2010
  • Working Paper

A New Model of Integrity: The Missing Factor Of Production (PDF file of Keynote and PowerPoint Slides)

By: Michael C. Jensen, Kari L. Granger and Werner Erhard

An Actionable Pathway To Dramatic Increases In Individual And Organizational Performance.

Full Day Executive Program Seminar taught at Olin Business School, Washington University, St. Louis, MO.

Workshop Objectives:

To provide you and your... View Details

Keywords: Performance Improvement; Programs; Trust; Competitive Advantage; Value Creation; Washington (state, US)
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Jensen, Michael C., Kari L. Granger, and Werner Erhard. "A New Model of Integrity: The Missing Factor Of Production (PDF file of Keynote and PowerPoint Slides)." Harvard Business School Working Paper, No. 10-087, March 2010.
  • November 1986 (Revised October 1995)
  • Case

Suzanne de Passe at Motown Productions (A)

By: Linda A. Hill
Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their... View Details
Keywords: Management Style; Race; Organizational Culture; Leadership Style; Gender; Management Teams; Change Management; Situation or Environment; Creativity; Relationships; Music Industry; Entertainment and Recreation Industry
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Hill, Linda A. "Suzanne de Passe at Motown Productions (A)." Harvard Business School Case 487-042, November 1986. (Revised October 1995.)
  • 2019
  • Report

The Caring Company: How Employers Can Help Employees Manage their Caregiving Responsibilities—While Reducing Costs and Increasing Productivity

By: Joseph B. Fuller and Manjari Raman
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Fuller, Joseph B., and Manjari Raman. "The Caring Company: How Employers Can Help Employees Manage their Caregiving Responsibilities—While Reducing Costs and Increasing Productivity." Report, Harvard Business School, Boston, MA, January 2019.
  • Teaching Interest

Launching New Ventures

By: Rembrand M. Koning

The early days of a new venture demand a combination of strategy, vision, and impeccable timing to capitalize on market opportunities and establish a successful business.

Launching New Ventures delves into the core elements of entrepreneurship and building... View Details

  • 2025
  • Working Paper

Training Within Firms

By: Brayan Diaz, Andrea Neyra-Nazarrett, Julian Ramirez, Raffaella Sadun and Jorge Tamayo
Training investments are essential for improving worker and firm productivity, yet their implementation is often hindered by low participation rates and insufficient worker engagement. This study uses data from three firms–a car manufacturer, a quick-service... View Details
Keywords: Productivity; Absenteeism; Middle Managers; Training; Management Practices and Processes; Performance Productivity; Employees
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Diaz, Brayan, Andrea Neyra-Nazarrett, Julian Ramirez, Raffaella Sadun, and Jorge Tamayo. "Training Within Firms." Harvard Business School Working Paper, No. 25-045, April 2025.
  • Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
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Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
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