Filter Results:
(4,510)
Show Results For
- All HBS Web
(4,510)
- People (5)
- News (885)
- Research (2,745)
- Events (23)
- Multimedia (25)
- Faculty Publications (1,313)
Show Results For
- All HBS Web
(4,510)
- People (5)
- News (885)
- Research (2,745)
- Events (23)
- Multimedia (25)
- Faculty Publications (1,313)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: View Details
- 11 Oct 2017
- Research & Ideas
The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.
going to get a sit-down with the CEO,” says Eugene F. Soltes, the Jakurski Family Associate Professor of Business Administration at Harvard Business School, whose research focuses on corporate misconduct and compliance systems. “So these... View Details
Keywords: by Carmen Nobel
- Web
Investment analyst reports: banks included in library research | Baker Library
Help Center Investment analyst reports: banks included in library research Which investment banks's research do I have access to analyst to and in which database? You can access investment bank View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in changing our spending habits and adhering to five key principles: Buy Experiences (research shows that material purchases are less... View Details
Keywords: Re: Michael I. Norton
- 02 Nov 2011
- News
Fraud Case Seen as a Red Flag for Psychology Research
- 2020
- Working Paper
Determinants of Early-Stage Startup Performance: Survey Results
To explore determinants of new venture performance, the CEOs of 470 early-stage startups were surveyed regarding a broad range of factors related to their venture’s customer value proposition, product management, marketing, technology and operations, financial... View Details
Keywords: Startups; Survey Research; Performance Analysis; Entrepreneurship; Performance; Analysis; Business Startups; Failure; Surveys
Eisenmann, Thomas R. "Determinants of Early-Stage Startup Performance: Survey Results." Harvard Business School Working Paper, No. 21-057, October 2020.
- Web
Center for Research in Security Prices (CRSP) | Baker Library
Center for Research in Security Prices (CRSP) Security-level historical pricing, returns, and volume data on more than 20,000 stocks (inactive and active companies) from the NYSE, AMEX, and NASDAQ markets, dating back to 1925 (monthly... View Details
- 17 Aug 2011
- News
Breath of Life
bioreactor had been used to seed a patient’s stem cells onto a donor trachea, so treatment was limited by the supply of donor organs. Now we know the bioreactor can seed a patient’s cells onto a manmade scaffold so patients will not have to wait for a suitable donor.”... View Details
- 19 Jul 2018
- News
Research Says This Type of Video Closes More B2B Sales
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 01 Sep 2014
- News
All For One
“collective genius” to describe the kind of leadership she saw at Pixar and assembled her own collective to research it. The team included her then–research associate Emily Truelove and Pixar executive Brandeau, who contributed his own... View Details
- November 2016 (Revised April 2017)
- Case
Basecamp: Pricing
By: Frank Cespedes and Robb Fitzsimmons
A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture’s latest version of its project management software product. View Details
Keywords: Pricing; Entrepreneurial Management; Data Analysis; Marketing; Customer Acquisition; Customer Retention; Value Proposition; Sales Management; Product Management; Market Research; Life Time Value; Testing; Entrepreneurship; Analytics and Data Science; Customers; Value; Sales; Product Marketing; United States
Cespedes, Frank, and Robb Fitzsimmons. "Basecamp: Pricing." Harvard Business School Case 817-067, November 2016. (Revised April 2017.)
- September 2015 (Revised March 2017)
- Technical Note
FIELD Global Immersion: Developing Customer Empathy
By: Jill Avery
The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details
- 07 Aug 2011
- News
Rating Cut of U.S. Debt Echoes the Nervousness of Global Markets
- 2008
- Working Paper
Unravelling in Two-Sided Matching Markets and Similarity of Preferences
By: Hanna Halaburda
This paper investigates the causes and welfare consequences of unravelling in two-sided matching markets. It shows that similarity of preferences is an important factor driving unravelling. In particular, it shows that under the ex-post stable mechanism (the mechanism... View Details
Halaburda, Hanna. "Unravelling in Two-Sided Matching Markets and Similarity of Preferences." Harvard Business School Working Paper, No. 09-068, November 2008.
- 1995
- Chapter
Dynamic General Equilibrium Models with Imperfectly Competitive Product Markets
By: Julio J. Rotemberg and Michael Woodford
- Research Summary
The Baby Business: How Markets are Changing the Future of Birth
By: Debora L. Spar
It is difficult to conceive of the child as commerce. For even at the start of the 21st century, we like to believe that some things remain beyond both markets and science; that there are some things that money can't buy. In economic terms, these things are defined as... View Details
- Web
HBS Alumni Research Tips: Target list of companies | Baker Library
the top 50 results can be exported. Related Help View all Learn with Baker Library: Baker Library Resources for Alumni HBS Alumni Research Tips: Finding Market Data & Insights HBS Alumni View Details
- Web
Business, Government & the International Economy Awards & Honors - Faculty & Research
Research Grant (No. 2116150, $329,925) for "Investing in Captivity: Financing the Transatlantic Slave Trade" with Anne Ruderman. 2020 David A. Moss : Honored with the Ticonderoga Award for a Continental Vision in 2020. Sophus A. Reinert :... View Details