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18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: View Details

Keywords: by Dina Gerdeman; Advertising; Technology

2011
Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta

Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods

Citation

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Research Summary

The Baby Business: How Markets are Changing the Future of Birth

By: Debora L. Spar

It is difficult to conceive of the child as commerce. For even at the start of the 21st century, we like to believe that some things remain beyond both markets and science; that there are some things that money can't buy. In economic terms, these things are defined as... View Details

15 May 2013
Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in changing our spending habits and adhering to five key principles: Buy Experiences (research shows that material purchases are less... View Details

Keywords: Re: Michael I. Norton

21 Mar 2019
Working Paper Summaries

Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions

Keywords: by Blasco, Andrea, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian, and Karim R. Lakhani; Health

1990
Chapter

Capital Market Theory and the Pricing of Financial Securities

By: Robert C. Merton

Keywords: Capital Markets; Financial Instruments; Asset Pricing; Mathematical Methods

Citation

14 Jan 2009
Working Paper Summaries

Smart Money: The Effect of Education, Cognitive Ability, and Financial Literacy on Financial Market Participation

Keywords: by Shawn Cole & Gauri Kartini Shastry; Education; Financial Services

19 Aug 2016
News

Lending a Hand to Small Businesses in Emerging Markets

lenders a better understanding of both the skills and the personality of loan applicants. Based on psychometrics research conducted at the Harvard Center for International Development, the questions on this test seek not to mimic the data... View Details

International Differences in Entrepreneurship (National Bureau of Economic Research Conference Report)

Often considered one of the major forces behind economic growth and development, the entrepreneurial firm can accelerate the speed of innovation and dissemination of new technologies, thus increasing a country's competitive edge in the... View Details

2013
Article

How Concentrated Is the U.S. Advertising and Marketing Services Industry? Myth vs. Reality

By: Alvin J. Silk and Charles King III

We analyze changes in concentration levels in the U.S. Advertising and Marketing Services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. These data, heretofore largely ignored, allow us to redress some of... View Details

Keywords: Concentration Levels; Data; U.S. Census Bureau’s Quinquennial Economic Census And The Service Annual Survey; Measurement Problems; Herfindahl-Hirschman Index; Concentration Ratios; Advertising; Advertising Industry; North and Central America

Citation

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23 Jan 2018
First Look

First Look at New Research and Ideas, January 23, 2018

Psychology The Downside of Downtime: The Prevalence and Work Pacing Consequences of Idle Time at Work By: Brodsky, Andrew, and Teresa M. Amabile Abstract—Although both media commentary and academic research have focused much attention on... View Details

Keywords: Sean Silverthorne

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

also for new business models, products, strategies, and marketing campaigns—all relatively inexpensively. This will help it find the right path forward, especially when answers aren’t obvious or people have conflicting opinions.... View Details

Keywords: Carmen Nobel

A Marketing Revolution - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National View Details

27 Sep 2006
Working Paper Summaries

How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages

Keywords: by Laura Alfaro, Areendam Chanda, Sebnem Kalemli-Ozcan & Selin Sayek

Field Course: Public Markets Investing Seminar - Course Catalog

HBS Course Catalog Field Course: Public Markets Investing Seminar Course Number 6454 Senior Lecturer Sara Fleiss Spring; Q3Q4; 3.0 credits 10 Sessions Project Course Overview Video Course Overview This course represents a unique... View Details

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

by radio stations improves their capability to respond to entry by TV stations. Our research builds on and extends literatures on platforms and learning-by-doing and offers practical implications for managers in two-sided View Details

Keywords: Sean Silverthorne

Resources on Indian Business History - Creating Emerging Markets

entrepreneurship: A note on research trends. Dwijendra Tripathi Nov 1985 Economic and Political Weekly 20, no. 48 163-168 An Integrated view of entrepreneurship Dwijendra Tripathi May 1971 Economic and Political Weekly 6, no. 22 59-66.... View Details

31 Jan 2014
News

Research Shows Which TV Ads Are Likely to Make Multitaskers Buy

July–August 1995
Article

Seeing the Voice of the Customer: Metaphor-based Advertising Research

By: Gerald Zaltman and R. Coulter

Keywords: Customers; Advertising; Research

Citation

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Business, Government & the International Economy Awards & Honors - Faculty & Research

Recipient of the 2020 Excellence in Refereeing Award from the Journal of the European Economic Association . Marco E. Tabellini : Recipient of the 2021 Excellence in Refereeing Award from the Review of Economic Studies . Marlous van Waijenburg : 2021: Recipient of a... View Details