Publications

26 May 2010
Working Paper Summaries

Unraveling Results from Comparable Demand and Supply: An Experimental Investigation

Keywords: by Muriel Niederle, Alvin E. Roth & M. Utku Unver

May–June 2019
Article

U-Shaped Conformity in Online Social Networks

By: Monic Sun, Michael Zhang and Feng Zhu

We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details

Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media

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April 1989 (Revised November 1998)
Supplement

Masco Corp. (B)

By: Michael E. Porter and Cynthia A. Montgomery

Describes Masco's initial entry strategy and is designed as an in-class handout. View Details

Keywords: Market Entry and Exit; Diversification; Consumer Products Industry

12 Jan 2004
Research & Ideas

Does Your HQ Operation Fit With Corporate Strategy?

sizes because companies are not required to report that level of detail. As a result, a survey is the only way to collect the data. Corporate headquarters need to be carefully designed to fit with the strategy. We were really trying to do... View Details

Keywords: by Martha Lagace

17 May 2016
First Look

May 17, 2016

with contracts, if any agent’s preferences are not substitutable, then the existence of a stable outcome cannot be guaranteed. In many-to-many matching with contracts, a new market design issue arises: the... View Details

Keywords: Sean Silverthorne

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

becomes confused about its purpose and whom it is designed to serve. In popular marketing textbooks, students are taught that a customer is any person or organizational unit that plays a role in the... View Details

Keywords: by Robert Simons

18 May 2010
First Look

First Look: May 18

Economists: A Market Design Perspective Authors:Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried Publication:Journal of Economic Perspectives... View Details

Keywords: Martha Lagace

01 Jun 2018
News

It's Not Technology That Will Take the Swiss Watch Down

13 Apr 2011
Working Paper Summaries

The ‘IKEA Effect’: When Labor Leads to Love

Keywords: by Michael I. Norton, Daniel Mochon & Dan Ariely; Consumer Products

Mihir A. Desai

Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He received his Ph.D. in political economy from Harvard... View Details

March 2024
Case

Unintended Consequences of Algorithmic Personalization

By: Eva Ascarza and Ayelet Israeli

“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details

Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Retail Industry; United States

August 2006 (Revised August 2007)
Case

Revenue Recognition Problems in the Communications Equipment Industry

By: Paul M. Healy and Arjuna J Costa

Designed to explore recognition issues in the context of a potential market downturn. In late 2000, Lucent Technologies reports multiple revisions to its recent financial results due to revenue recognition problems, leading to a dramatic decline in its stock price.... View Details

Keywords: Corporate Disclosure; Revenue Recognition; Policy; Supply and Industry; Performance; Communications Industry

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

fact the product of a sharp intellect and dozens of lessons learned over the course of a long career. "He's a street-smart guy, and he has this observational power. He had in mind designing the perfect company, which included the... View Details

Keywords: by Dennis Fisher; Consumer Products

September 2024
Supplement

Revenue Solutions, LLC (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details

Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California

June 2014 (Revised March 2016)
Case

Relating to Peapod

By: Susan Fournier and Jill Avery

Explores the relationships formed between consumers and the Peapod consumer-direct grocery delivery service, as revealed through an ethnographic study of Boston-area Peapod shoppers conducted between the Summer of 1997 and the Fall of 1999. Three representative case... View Details

Keywords: Brands and Branding; Customer Relationship Management; Marketing Strategy; Service Industry; Boston

April 2017
Article

Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment

By: Benjamin Edelman, Michael Luca and Daniel Svirsky

In an experiment on Airbnb, we find that applications from guests with distinctively African-American names are 16% less likely to be accepted relative to identical guests with distinctively White names. Discrimination occurs among landlords of all sizes, including... View Details

Keywords: Discrimination; Field Experiment; Bias; Airbnb; Prejudice and Bias; Race; Accommodations Industry

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August 2016 (Revised December 2016)
Module Note

Strategy Execution Module 2: Building a Successful Strategy

By: Robert Simons

This module reading describes the basics of building a successful strategy. Topics in this module include a discussion of the distinction between corporate and business strategy; how to conduct a SWOT analysis of market dynamics and internal capabilities; the use of... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Business Strategy; Five Forces; Distinctive Capabilities; Emergent Strategy; Mission Statements; Strategy; SWOT Analysis; Competitive Advantage

2022
Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim

The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation