Magazines - Publications - Faculty & Research

01 Apr 1996
News

Stewards of the Seventh Generation

review of his company's impressive sustainable development efforts over the past five years (which fill a twenty-page brochure) quickly reveals why Fortune magazine has dubbed Johnson "corporate America's leading environmentalist." Since... View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

centuries, not decades. The ten years that it took to conceive, plan, and build the East Building were well-spent, judging by the superb reception the I.M. Pei-designed structure has received, including its recent designation by Architecture View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

07 Oct 2008
First Look

First Look: October 7, 2008

interests of general voters. By collecting news and combining it with entertainment, media are able to inform passive voters on politically relevant issues. To show the impact this information has on legislative outcomes, we document the effect "muckraking"... View Details

Keywords: Martha Lagace

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

Citation

Purchase

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55650 February 2019 Top Sales Magazine Sales Managers Must Manage By: Cespedes, Frank V. Abstract— A common complaint from C-level executives about their sales colleagues concerns the... View Details

Keywords: Dina Gerdeman

11 Aug 2016
Cold Call Podcast

Why College Rankings Keep Deans Awake at Night

this system is extraordinarily new. The US News and World Report, which everyone knows in the United States, started its college rankings in 1983 because it was a failing news magazine that needed another business to stay in print. That's... View Details

Keywords: Re: William C. Kirby; Education

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

people, other resources, and a broader context to create a viable market offering. One of the questions the case raises is 'what is Winfrey in the business of? What is she offering her consumers, viewers, magazine readers, and the people... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

unique lifestyle, and the most profit possible. Pick up any magazine and you can find a glamorized message of "making it" that assumes not only extreme performance but maximized reward: great wealth, drop dead attractiveness,... View Details

Keywords: by Laura Nash & Howard Stevenson

08 May 2019
News

Lessons from the Ashes

Journal, and grew to include everything from magazines to radio and TV stations. Warwick Fairfax (MBA 1987), the founder's great-great grandson, grew up with the expectation that he would someday run the company and carry on the family... View Details

01 Dec 1999
News

The Way You See It

percent of respondents felt that b-schools would have more influence in the future than today. Twenty-five years from now, we trust that the Bulletin, in a format - or device - that may look quite different from the magazine you are now... View Details

Keywords: Garry Emmons. Data collection by Ericka Webb.

01 Jun 2015
News

Screen Grab

content such as its Red Bulletin lifestyle magazine and feature-length films focusing on skiing, snowboarding, and motorcycle racing—just the sort of exploits favored by Red Bull’s young, mainly male audience. Yes, the energy drink’s... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

01 Mar 2014
News

The Solution to the Global Food Crisis Just Might Come from Nigeria

particular jobs, but the professors argued that agricultural was a social, economic and political enterprise, and studying the entire system would lead to better decisions. This magazine named the publication of their 1957 textbook, A... View Details

Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing

01 Dec 2001
News

September 11: A Community Reflects

described him as "warm and funny— the most well-liked person in our section." He was a frequent guest-columnist for his section's notes in the Bulletin. A tribute in Fortune magazine noted that Kates "made everything more fun, more... View Details

Keywords: Susan Young;Deborah Blagg

11 Dec 2012
First Look

First Look: Dec. 11

case:http://hbr.org/search/712415-PDF-ENG Monocle Soltes, Eugene, and Sara HessHarvard Business School Case 113-024 Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brûlé to counter a perceived... View Details

Keywords: Sean Silverthorne

01 Sep 2017
News

History’s Lessons

promising a lawsuit if the magazine went ahead. Milton Greenstein, the New Yorker’s legal counsel, told his counterpart at Velsicol, “Everything in those articles has been checked, and it is true. Go ahead and sue.” The manufacturer also... View Details

Keywords: Abraham Lincoln; Ernest Shackelford; Rachel Carson

Web

Past Issues - Alumni

HBS Magazine Past Issues Select a Year 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 March 2025 Heartland When she came to HBS, Jordan... View Details

20 Aug 2007
Research & Ideas

HBS Cases: Using Investor Relations Proactively

retail investors much more as being like customers or employees of the company—even using a computer system to track preferences. They have both received awards by IR magazine for good investor relations. So in some ways these cases show... View Details

Keywords: by Martha Lagace; Energy; Utilities

26 Jan 2016
First Look

January 26, 2016

the future with great accuracy, they won't say what will cause an event or why. They'll tell you which magazine articles are likely to be shared on Twitter without explaining what motivates people to tweet about them, for instance. To... View Details