Publications

2011
Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber

Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details

Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry

Find at Harvard

05 Dec 2022
Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

lower-tier performer, it's not dooming you to some bad outcome, but your odds of getting a good outcome are significantly reduced.” Which companies are known for helping workers? The authors profile five companies that stand out. IBM. The View Details

Keywords: by Pamela Reynolds

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

from retailers and hospitals to financial firms, as they decide not only how much to invest in AI, but how decision makers can use the technology to their advantage. Understanding how algorithms work to make recommendations—and knowing... View Details

Keywords: by Rachel Layne

Web

HBS - The year in Review

Faculty Brian K. Baik Accounting & Management Sebastian Hillenbrand Finance Ebehi Iyoha Entrepreneurial Management Elisabeth Kempf Finance Jacqueline Ng Lane Technology & Operations Management Joseph Pacelli Accounting & Management... View Details

Brian J. Hall

Brian J. Hall is the Albert H. Gordon Professor of Business Administration at Harvard Business School. He served as the Unit Head for the Negotiation, Organizations and Markets (NOM) Unit for 14 years. Previously, he was an assistant professor of economics in the... View Details

Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology

26 Mar 2020
Blog Post

The Road Untraveled: VC Perspectives on COVID-19

African-American investors across the country. After school, he plans to continue working in the VC industry, partnering with incredible founders to build leading technology platforms of the future. We caught up with Brian to learn about... View Details

06 Sep 2022
Research & Ideas

Does Hybrid Work Actually Work? Insights from 30,000 Emails

School. Emails reveal the quality of work Choudhury and his colleagues conducted a field experiment involving 130 human resource administrators at BRAC, the world’s largest nongovernmental organization, which is based in Bangladesh. The... View Details

Keywords: by Ben Rand

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

phones, and some contracts contained no-dating clauses. Bang decided to take a more hands-off approach, with the belief that pop stars are human and could channel their personalities into their work and use it to connect with fans. BTS’... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

04 Mar 2014
First Look

First Look: March 4

so as not to lose themselves, their loved ones, or their foothold on success. Those who do this most effectively involve their families in work decisions and activities. They also vigilantly manage their own human capital, endeavoring to... View Details

Keywords: Sean Silverthorne

January 2020 (Revised January 2025)
Case

Freelancer, Ltd.

By: Christopher Stanton, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik and Nina Cohodes

Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details

Keywords: Freelancers; Platforms; Digital Labor; Labor; Human Resources; Management; Internet and the Web; Growth and Development Strategy; Digital Platforms; Information Industry; Australia; United States; Philippines

2023
Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan

he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details

Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing

01 Dec 2023
News

Thinking Ahead

which in turn drew a pool of motivated, growth-focused applicants. “Some of these decisions may seem like an afterthought,” Hall observes, “when in fact they can be extremely strategic.” “What you incentivize tells a story.” Finally, as robotics and AI sub in for... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

21 Mar 2019
HBS Case

The Ferrari Way

and secretive companies in the world,” he says. “I wanted to lift the veil and see how they work.” The Ferrari Way What he found is something he termed "The Ferrari Way" after an offhand comment from the company’s chief test driver. “I don’t know what View Details

Keywords: by Michael Blanding; Auto

August 2024
Case

Cristina Ventura: The Career of a Catalyst

By: Linda A. Hill, Allison J. Wigen and Ruth Page

This multimedia case follows the career of Chief Catalyst Officer for the Lane Crawford Joyce Group (LCJG), Cristina Ventura. After beginning her career in luxury in Europe and Asia, Ventura was recruited in 2011 to open Apple’s flagship stores in Hong Kong and South... View Details

Keywords: Innovation Leadership; Innovation Strategy; Technological Innovation; Leadership Style; Leading Change; Entrepreneurship; Luxury; Family Business; Personal Development and Career; Technology Industry; Technology Industry; Technology Industry; Asia; China; Hong Kong

Working Paper

Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application

By: Flora Feng, Charis Li and Shunyuan Zhang

Peer-to-peer (P2P) marketplaces have seen exponential growth in recent years featured by unique offerings from individual providers. Despite the perceived value of uniqueness, scalable quantification of visual uniqueness in P2P platforms like Airbnb has been largely... View Details

Keywords: Peer-to-peer Markets; Marketplace Matching; AI and Machine Learning; Demand and Consumers; Digital Platforms; Marketing

Read Now

18 Aug 2022
Op-Ed

Your Best Employees Are Burning Out: A Framework for Retaining Talent

repeatedly show that businesses respect and care about their most important assets: their employees. About the Authors Hise O. Gibson is a senior lecturer in the Technology and Operations Management Unit at Harvard Business School. MaShon... View Details

Keywords: by Hise Gibson and MaShon Wilson

2023
Article

Benchmarking Large Language Models on CMExam—A Comprehensive Chinese Medical Exam Dataset

By: Junling Liu, Peilin Zhou, Yining Hua, Dading Chong, Zhongyu Tian, Andrew Liu, Helin Wang, Chenyu You, Zhenhua Guo, Lei Zhu and Michael Lingzhi Li

Recent advancements in large language models (LLMs) have transformed the field of question answering (QA). However, evaluating LLMs in the medical field is challenging due to the lack of standardized and comprehensive datasets. To address this gap, we introduce CMExam,... View Details

Keywords: Large Language Model; AI and Machine Learning; Analytics and Data Science; Health Industry

Read Now

March 2024
Case

Biomanufacturing Decentralization by Stämm

By: Paul A. Gompers, Jenyfeer Martínez Buitrago and Mariana Cal

In Buenos Aires, Argentina, cousins Llamazares and D’Alvia founded Stämm, a startup based on the idea of decentralizing biomanufacturing processes and downsizing biotech facilities. After raising its seed and series A rounds, and while finalizing its series B round in... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Selection and Staffing; Technological Innovation; Science-Based Business; Business Strategy; Commercialization; Growth and Development Strategy; Product Launch; Research and Development; Biotechnology Industry; Latin America; South America; Argentina; Buenos Aires