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  • March 2016 (Revised May 2018)
  • Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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  • Research Summary

The Unexpected Effects of Workplace Transparency

By: Ethan S. Bernstein

Workplace transparency provides a foundation for learning and control, and therefore for satisfaction and productivity. Yet my research shows that an obsession with transparency-enhancing tools and structures can backfire, producing the unintended consequences of... View Details

Keywords: Transparency; Privacy; Productivity; Field Experiments; Organizational Design; Organizational Structure; Behavior; Social and Collaborative Networks; Human Resources; Leadership; United States; Europe; China; Japan
  • 12 Nov 2013
  • First Look

First Look: November 12

observers. We identify boundary conditions and demonstrate that the positive inferences disappear when the observer is unfamiliar with the environment, when the nonconforming behavior is depicted as unintentional, and in the absence of... View Details
Keywords: Sean Silverthorne
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

Behavioral Decision Making The Impact of 'Display-Set' Options on Decision-Making By: Karmarkar, Uma R. Abstract—The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2019
  • Blog Post

How to Talk Gooder in Business and Life

goals. If I had to pick one common mistake to highlight here, it would be egocentrism. Humans have an innate tendency to focus on their own perspective without considering (or misunderstanding) the perspectives of those around them.... View Details
  • March 2020 (Revised August 2020)
  • Case

Culture at Google

By: Nien-hê Hsieh, Amy Klopfenstein and Sarah Mehta
Beginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google’s contracts with the U.S. government, restrictions of... View Details
Keywords: Human Resources; Employee Relationship Management; Recruitment; Retention; Resignation and Termination; Labor; Working Conditions; Employment; Labor Unions; Wages; Law; Lawsuits and Litigation; Rights; Ethics; Values and Beliefs; Fairness; Organizations; Organizational Culture; Mission and Purpose; Social Psychology; Attitudes; Behavior; Conflict Management; Trust; Motivation and Incentives; Prejudice and Bias; Power and Influence; Information Technology; Internet and the Web; Information Infrastructure; Society; Social Issues; Culture; Civil Society or Community; Demographics; Diversity; Ethnicity; Gender; Race; Technology Industry; North and Central America; United States; California
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  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

using money to buy time can protect people from the detrimental effects of time pressure on life satisfaction. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52953 Governance Through Shame and Aspiration: Index Creation and Corporate View Details
Keywords: Sean Silverthorne
  • 17 Jan 2019
  • Research & Ideas

Why Business Should Support Employees Who Are Caregivers

this business issue, members of Fuller’s team surveyed two groups. They asked 301 human resource leaders and business owners in the United States how they approach caregiving benefits. And they asked 1,500 employees who provide or... View Details
Keywords: by Danielle Kost; Health
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

As these advances in understanding human behavior are used by marketers, they will be able to serve their markets with greater success. Q: What are you working on next? Gerald Zaltman: I have had a... View Details
Keywords: by Martha Lagace; Consumer Products
  • 29 Aug 2022
  • Op-Ed

Income Inequality Is Rising. Are We Even Measuring It Correctly?

world, is released by statistics bureaus in multiple countries, and is commonly discussed in news media and policy discussions alike. In our paper, recently published in Nature Human Behaviour, we argue that researchers and policymakers... View Details
Keywords: by Jon M. Jachimowicz, Kristin Blesch, and Oliver P. Hauser
  • 24 Jul 2017
  • Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

pseudo-set framing could influence gift-giving behavior during its 2016 holiday online fundraising campaign. More than 7,000 potential donors were randomly (but evenly) directed to one of three landing pages. The first page emphasized... View Details
Keywords: by Carmen Nobel
  • 23 Jun 2022
  • News

All Those Zoom Meetings May Boost Connection and Curb Loneliness

  • October 2007
  • Article

The Power of Stars: Do Star Actors Drive the Success of Movies?

By: Anita Elberse
Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers... View Details
Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry
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  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

period. Stock indexes can transform longstanding behavior via nonpecuniary channels. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53030 Machine Learning and Human Capital:... View Details
Keywords: Dina Gerdeman
  • 14 Jul 2022
  • Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

“I suspect this may actually be lower than the true extent of unsafe multitasking, given the fact that not everyone would easily admit to a behavior that is recognized as problematic, if not illegal.” Almost 43,000 people died in vehicle... View Details
Keywords: by Jay Fitzgerald
  • 08 Mar 2016
  • First Look

March 8, 2016

Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the... View Details
Keywords: Sean Silverthorne
  • 04 Feb 2014
  • Working Paper Summaries

From Crowds to Collaborators: Initiating Effort and Catalyzing Interactions Among Online Creative Workers

Keywords: by Kevin J. Boudreau, Patrick Gaule, Karim R. Lakhani, Christoph Riedl & Anita Williams Woolley
  • 2023
  • Working Paper

Personalized Game Design for Improved User Retention and Monetization in Freemium Games

By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
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  • 20 Jan 2022
  • News

3 Steps to Help Companies Rebuild Trust During the Pandemic

  • Web

Design Thinking Course | HBS Online

generate ideas 6-7 hrs Module 4 Content Week - Ideate, Part 2: User Values and Behaviors Refine innovation ideas using design heuristics and apply research-based personas and behavior models to make... View Details