Publications

January 1993 (Revised April 1995)
Case

Fog of Business, The

In the mid-1980s, the Holland Sweetener Co. (HSC) was facing the decision whether to enter the European and Canadian aspartame markets, following the ending of NutraSweet's patents there. A major question facing HSC was whether NutraSweet would respond to entry in an... View Details

Keywords: Risk and Uncertainty; Patents; Competition; Market Entry and Exit; Food and Beverage Industry; Canada; United States; Europe

Web

Policies, Rules & Guidelines | About

student statements made in class. Commercial Videotaping & Photography Commercial videotaping and still photography on the Harvard Business School campus and within its buildings by outside agencies is not allowed without permission from the School’s View Details

September 1987 (Revised May 1993)
Case

Pizza Hut, Inc.

Pizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the... View Details

Keywords: Organizational Change and Adaptation; Expansion; Franchise Ownership; Product Launch; Food and Beverage Industry; United States

23 Feb 2016
First Look

February 23, 2016

cases many-to-many matching markets and buyer/seller markets with heterogeneous and indivisible goods. In our setting, substitutable preferences are sufficient to guarantee the existence of stable outcomes;... View Details

Keywords: Sean Silverthorne

2023
Article

Association Between Regulatory Submission Characteristics and Recalls of Medical Devices Receiving 510(k) Clearance

By: Alexander O. Everhart, Soumya Sen, Ariel D. Stern, Yi Zhu and Pinar Karaca-Mandic

Importance: Most regulated medical devices enter the U.S. market via the 510(k) regulatory submission pathway, wherein manufacturers demonstrate that applicant devices are “substantially equivalent” to 1 or more “predicate” devices (legally marketed medical devices... View Details

Keywords: Recalls; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry

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07 Mar 2011
Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

Market went through several business models before finding one that worked. But the opposite was true after the boom; a company could have a great idea and a great team, but still fail to achieve traction due to lack of funding and,... View Details

Keywords: by Carmen Nobel

2013
Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp

Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details

Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Food and Beverage Industry; Food and Beverage Industry

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Business & Environment - Faculty & Research

journey amidst disruptions like COVID-19 and the war in Ukraine and evaluates strategic options for sustaining and expanding its market position, including enhancing trading capabilities, investing in brand development, and digitalizing... View Details

William A. Sahlman

William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

17 Jun 2011
HBS Case

KFC’s Explosive Growth in China

restaurant company in mainland China. The case describes how Yum! China succeeded and expanded by staying local on many levels. It keeps close ties to the Chinese government, hires local management, sources food from within the country,... View Details

Keywords: by Maggie Starvish; Food & Beverage

November 2011
Article

KFC's Radical Approach to China

By: David E. Bell and Mary L. Shelman

Global companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters... View Details

Keywords: Food; Food and Beverage Industry; China

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16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

desires (e.g., spending instead of saving money, eating junk food instead of health food). The should-self, on the other hand, prefers to behave in a way that will maximize long-run benefits. If left to its own devices, the should-self... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

Web

Topics - HBS Working Knowledge

Financial Markets (22) Financial Reporting (7) Financial Statements (1) Financial Strategy (11) Financing and Loans (22) Food (12) For-Profit Firms (1) Forecasting and Prediction (26) Foreign Direct... View Details

25 Aug 2015
First Look

First Look Tuesday

monetary effect of athletic success to many academic institutions in the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49494 Forthcoming IMF Economic Review An Evaluation of Money Market Fund Reform... View Details

January 2015
Case

Eataly: Reimagining the Grocery Store

By: Sunil Gupta, Michela Addis and Ruth Page

Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly... View Details

Keywords: Customer Engagement; Innovation; Retailing; Supermarkets; Agribusiness; Customers; Entrepreneurship; Food; Marketing; Food and Beverage Industry; Food and Beverage Industry; Europe; Asia; North and Central America