Publications

1978
Chapter

Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States

By: J. Quelch

September 2024 (Revised November 2024)
Case

Carrie Wang: Choosing Between the Family Firm and the Family Spirit

By: Lauren Cohen, Fei Wu and Sophia Pan

Carrie Wang, Investment Head of the Wang’s single-family office, contemplated her next career steps. As one of the first businessmen who had risen from China’s industrial rise, her father had grown his wealth to a considerable level, eventually requesting that his... View Details

Keywords: Family Office; Interests Of Consumers; Family Business; Business Growth and Maturation; Financial Management; Financial Strategy; Financial Markets; Investment Portfolio; Investment Return; Private Equity; Customer Relationship Management; Interests; Reputation; Work-Life Balance; Real Estate Industry; China

Educators

February 2001
Article

Transaction Decoupling: How Price Bundling Affects the Decision to Consume

By: Dilip Soman and J. T. Gourville

Keywords: Price; Decision Making

2019
Working Paper

Hidden in Plain Sight: Consumer Responses to Pseudo-Secrets in Marketing

By: Dafna Goor, Anat Keinan, Nir Halevy and Michael I. Norton

Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, an alternative approach was tested: activating consumers’ self-control by having servers... View Details

2019
Book

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

By: Shoshana Zuboff

In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details

Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation

Purchase

2013
Working Paper

iPosture: The Size of Electronic Consumer Devices Affects Our Behavior

By: Maarten W. Bos and Amy J.C. Cuddy

We examined whether incidental body posture, prompted by working on electronic devices of different sizes, affects power-related behaviors. Grounded in research showing that adopting expansive body postures increases psychological power, we hypothesized that working on... View Details

Keywords: Technology; Behavior; Health; Size; Outcome or Result; Power and Influence

02 Jun 2022
News

Guild Education Reaches $4.4 Billion Valuation As Labor Market Demands Continue—And A Downturn Threat Rises

December 2008
Article

Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior

By: Anat Keinan and Ran Kivetz

Keywords: Customers; Behavior; Perspective

March–April 2024
Article

Retailers and Health Systems Can Improve Care Together

By: Robert S. Huckman, Vivian S. Lee and Bradley R Staats

Health systems are struggling to address the many shortcomings of health care delivery: rapidly growing costs, inconsistent quality, and inadequate and unequal access to primary and other types of care. However, if retailers and health systems were to form strong... View Details

Keywords: Health Care; Retail; Retailers; Consumer; Health Care and Treatment; Value; Consumer Behavior; Business Model; Partners and Partnerships; Health Industry; Retail Industry; United States

Register to Read

November 1983
Article

On the Problems of Applying Ramsey Pricing to the Railroad Industry with Uncertain Demand Elasticities

By: William B. Tye and Dutch Leonard

Keywords: Problems and Challenges; Price; Risk and Uncertainty; Rail Industry

2023
Working Paper

Who Invests in Crypto? Wealth, Financial Constraints, and Risk Attitudes

By: Darren Aiello, Scott R. Baker, Tetyana Balyuk, Marco Di Maggio, Mark J. Johnson and Jason Kotter

We provide a first look into the drivers of household cryptocurrency investing. Analyzing consumer transaction data for millions of U.S. households, we find that, except for high income early adopters, cryptocurrency investors resemble the general population. These... View Details

Keywords: Consumer Finance; Cryptocurrency; Fintech; Inflation; Portfolio Choice; Stimulus; Consumer Behavior; Risk and Uncertainty; Investment

SSRN

30 Aug 2017
News

Looking to win the battle for consumer attention? Take the blindfold off.

14 Feb 2017
News

The Value of a Facebook Fan: Does “Liking” Influence Consumer Behavior?

Article

The Economic Consequences of Bankruptcy Reform

By: Tal Gross, Raymond Kluender, Feng Liu, Matthew J. Notowidigdo and Jialan Wang

A more generous consumer bankruptcy system provides greater insurance against financial risks but may also raise the cost of credit. We study this trade-off using the 2005 Bankruptcy Abuse Prevention and Consumer Protection Act (BAPCPA), which increased the costs of... View Details

Keywords: Bankruptcy; Bankruptcy Abuse Prevention And Consumer Protection Act; Borrowing and Debt; Credit