Publications

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

engaging in a pre-eating ritual over a 5-day period helped participants reduce calorie intake (Experiment 1). Pairing a ritual with healthy eating behavior increased the likelihood of choosing healthy food in a subsequent decision... View Details

Keywords: Sean Silverthorne

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

steps toward rapprochement in June 2016. The central dilemma is this: whether in light of the existing uncertainties companies operating in both countries can resume their investments and commercial... View Details

Keywords: Dina Gerdeman

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

investors speculate, even mild diagnostic distortions generate substantial bubbles. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55653 Relative Performance Transparency: Effects on Sustainable Choices By: Buell,... View Details

Keywords: Dina Gerdeman

May 1976
Article

Interbrand Choice, Media Mix and Market Performance

By: M. E. Porter

Keywords: Decision Choices and Conditions; Media; Markets; Performance

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July 2019
Supplement

Omidyar Network's Investment Decisions: MicroEnsure and Lenddo

By: Vikram S Gandhi

A team of investors at Omidyar Network explore two different investment possibilities in the budding financial inclusion space using their investment framework to consider capital alternatives available for both investments, each of which carries highly divergent... View Details

Keywords: Impact Investing; Micro Finance; Investment; Investment Return; Investment Activism; Investment Portfolio; Microfinance; Decision Choices and Conditions; India; Philippines

May 2017 (Revised February 2024)
Case

Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)

By: William W. George and Amram Migdal

This case describes Kraft Heinz Company’s (KHC) February 2017 unsolicited $143 billion takeover offer to acquire Unilever. The offer was made to Unilever CEO Paul Polman by KHC chairman Alexandre Behring, who was also co-founder and CEO of Brazilian-based 3G Capital... View Details

Keywords: Acquisition; Value Creation; Decision Choices and Conditions

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

tool creates spillovers even to products that are not available for virtual try-on, increases loyalty, helps customers better parse their choice sets, and reduces uncertainty... View Details

Keywords: Dina Gerdeman

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

companies, where decision rights and incentives can be murky, and the effects of any given choice can be tough to pin down. So the authors chose... View Details

Keywords: Dina Gerdeman

February 2006 (Revised August 2006)
Case

Kevin McCarthy and Westlake Chemical Corporation (A)

Examines forecasting earnings/performance for a commodity chemical firm during a period of high uncertainty, highlighting the combined effects of input process (natural gas), industry capacity/utilization, and cyclicality. Assuming the role of Kevin McCarthy (the top... View Details

Keywords: Risk and Uncertainty; Futures and Commodity Futures; Forecasting and Prediction; Chemicals; Chemical Industry

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

February 2018 Journal of Public Economics The Impact of a Surprise Donation Ask By: Exley, Christine L., and Ragan Petrie Abstract—Individuals frequently exploit "flexibility" built into decision... View Details

Keywords: Sean Silverthorne

2009
Working Paper

From Strategy to Business Models and to Tactics

By: Ramon Casadesus-Masanell and Joan Enric Ricart

The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details

Keywords: Business Model; Decision Choices and Conditions; Framework; Competitive Strategy; Competitive Advantage; Value Creation

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04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

2018 Individual Creativity in the Workplace An Integrated Model of Dynamic Problem Solving within Organizational Constraints By: Cromwell, Johnathan R., Teresa M. Amabile, and Jean-François Harvey Abstract—Rapid technological change,... View Details

Keywords: Dina Gerdeman

13 Nov 2018
First Look

New Research and Ideas, November 13, 2018

regulators. Moreover, our findings highlight the trade-off between slow execution and potential information leakage in the decision of optimal trading speed. Publisher's link:... View Details

Keywords: Dina Gerdeman

12 Sep 2012
Research & Ideas

The Unexpected Link Between Cadavers and Careers

identity but aren't trained toward any given profession," he says. "It's really important for them to understand variations in occupational dynamics and their implications on decision-making—including View Details

Keywords: by Carmen Nobel; Education; Health

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

major acquisition program or reinvesting heavily in existing markets to enhance HCA's strong competitive position. These choices had to be made in the face of uncertainty about the future of healthcare... View Details

Keywords: Dina Gerdeman

April 2010 (Revised September 2011)
Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason

At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details

Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry