Publications

20 Apr 2023
Blog Post

Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job

4 you will be identifying key themes – both from what you did hear and what you didn’t hear in your stakeholder interviews. Were there any inconsistencies you noticed that might require clarification? From all of the data collected, you... View Details

September 1988
Case

Frontier Airlines, Inc. (A) (Condensed)

By: F. Warren McFarlan

Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain... View Details

Keywords: Adoption; Business Strategy; Competitive Strategy; Information Technology; Air Transportation; Air Transportation Industry

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26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details

Keywords: by Carmen Nobel; Consumer Products

August 2, 2016
Article

Uncalculating Cooperation Is Used to Signal Trustworthiness

By: Jillian J. Jordan, Moshe Hoffman, Martin A. Nowak and David G. Rand

Humans frequently cooperate without carefully weighing the costs and benefits. As a result, people may wind up cooperating when it is not worthwhile to do so. Why risk making costly mistakes? Here, we present experimental evidence that reputation concerns provide an... View Details

Keywords: Social Evaluation; Experimental Economics; Moral Psychology; Cooperation; Reputation; Decision Making

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September 1989 (Revised June 1993)
Case

Depreciation at Delta and Pan Am

By: William J. Bruns Jr.

Depreciation policies of Delta Air Lines and Pan Am Corp. are compared and contrasted against a summary of operating data from each airline. Questions with the case require projection of future depreciation on a new aircraft using the policies of each company. View Details

Keywords: Cost Accounting; Management Systems; Economic Growth; Policy; Cost; Financial Strategy; Economic Slowdown and Stagnation; Activity Based Costing and Management; Air Transportation Industry

Research Summary

Overview

By: Marlous van Waijenburg

Professor van Waijenburg’s research focuses on the historical roots of relative African poverty and state fragility. Where sufficiently reliable and comparable records exist, she creates new datasets from a range of qualitative and quantitative archival sources. The... View Details

11 Sep 2006
Research & Ideas

Negotiating When the Rules Suddenly Change

budget, and then scoop up the excess talent. But if the other owners move cautiously in this new terrain, it would be in your interest to aggressively sign stars before the market heats up. Either strategy carries risks. You wouldn't want... View Details

Keywords: by Michael Wheeler; Sports

Web

Marketing - Doctoral

Troncoso Shunyuan Zhang Big data Alberto F. Cavallo Brands & branding David E. Bell Business marketing Das Narayandas V. Kasturi Rangan Consumer behavior Leslie K. John Michael I. Norton Consumer psychology David E. Bell Julian De Freitas... View Details

December 2015
Supplement

An Intern's Dilemma (B)

By: Sandra J. Sucher and Matthew Preble

An HBS student is asked to misrepresent himself during the course of his student internship by his employer in order to obtain data from a competitor. This case describes how the student handled the situation and what he learned about himself from it. View Details

Keywords: Conflict; Leadership; Conflict Management; Competition; Ethics; Knowledge Acquisition; Organizational Culture; Employees; Power and Influence

August 2018
Article

Growth Through Heterogeneous Innovations

By: Ufuk Akcigit and William R. Kerr

We build a tractable growth model where multi-product incumbents invest in internal innovations to improve their existing products, while new entrants and incumbents invest in external innovations to acquire new product lines. External and internal innovations generate... View Details

Keywords: Endogenous Growth; Innovation; Citations; Scientists; Entrepreneurs; External; Internal; Patents; Innovation Strategy; Entrepreneurship; Economic Growth; Research and Development; Science

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October 2014 (Revised June 2016)
Case

MasterCard: Driving Financial Inclusion

By: Sunil Gupta, Rajiv Lal and Natalie Kindred

MasterCard CEO Ajay Banga was investing significant time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included... View Details

Keywords: Marketing; Financial Services; Financial And Social Return; Financial Inclusion; Strategic Management; South Africa; Nigeria; Ajay Banga; Marketing Strategy; Social Marketing; Financial Services Industry; Banking Industry; South Africa; Nigeria

27 Aug 2013
Working Paper Summaries

The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market

Keywords: by Yongwook Paik & Feng Zhu; Legal Services

02 Jan 2022
News

What Do You Think You Should Be Paid?

Program

Transforming Customer Experiences

service-oriented businesses. You will explore new strategies for designing sustainable service models, addressing gaps in service execution, and delivering a transformational customer experience. This program is eligible for the... View Details

06 Mar 2020
Working Paper Summaries

Consumer Protection in an Online World: An Analysis of Occupational Licensing

Keywords: by Chiara Farronato, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson; Service

Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

create meaningful changes and concludes with his advice for those looking to enter the climate space. 21 Oct 2024 The Parlor Room Sunil Gupta on Data-Driven Digital Marketing Strategies Chris Linnane Harvard Business School Professor... View Details

January–February 2021
Article

Compensation Packages That Actually Drive Performance

By: Boris Groysberg, Sarah Abbott, Michael R. Marino and Metin Aksoy

By aligning executives’ financial incentives with company strategy, a firm can inspire its management to deliver superior results. But it can be hard to get pay packages right. In this article four experts break down the key elements of compensation and explain how to... View Details

Keywords: Executive Compensation; Compensation and Benefits; Motivation and Incentives; Strategy; Performance

Keywords: by Laura Alfaro, Nick Bloom, Paola Conconi, Harald Fadinger, Patrick Legros, Andrew F. Newman, Raffaella Sadun, and John Van Reenen

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08 Jan 2018
Working Paper Summaries

Come Together: Firm Boundaries and Delegation

October 2024
Background Note

The Semiconductor Industry

By: Andy Wu, Steve Blank and Matt Higgins

The semiconductor industry powers modern technology, from consumer electronics to data centers. This background note explores the layers of the semiconductor inudstry value chain, including Integrated Device Manufacturers (IDMs), fabless companies, and foundries, while... View Details

Keywords: Strategy; Supply Chain; Product Design; Customer Value and Value Chain; Manufacturing Industry; Technology Industry; Semiconductor Industry; United States; China; Taiwan