Creative Work - Publications - Faculty & Research

27 Mar 2012
First Look

First Look: March 27

disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance... View Details

Keywords: Carmen Nobel

Web

Becoming an Entrepreneur - Alumni

Venrock, as he shares lessons from his more than 25 years of experience in the venture capital business in Silicon Valley. The Shiny Penny: How to Maximize the M&A Value of Your Company For years, you've worked nonstop and sweated bullets... View Details

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the technology has improved," says Silk. Judging by the numbers, that technological improvement will... View Details

Keywords: by Susan Young

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

compartmentalize their work as separate from the rest of their lives. And so, it is incumbent upon leaders to find ways to create a positive work context in which employees not only feel inspired but also... View Details

Keywords: by Ranjay Gulati

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

makes consumers more willing to pay for safety features." Already during the pandemic, companies have been creative in identifying "low-hanging fruit" that could be quickly implemented in their operations. Grocery stores... View Details

Keywords: by Hong Luo and Alberto Galasso

31 Jul 2023
News

Striving for Imperfection

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Since he left HBS in 1990, Charles Conn (MBA 1990) has built a full and varied portfolio career. Early on, he was a partner at McKinsey and then a tech executive, founding Ticketmaster-Citysearch. Today,... View Details

Keywords: Management of Companies and Enterprises; Management

01 Dec 1997
News

Multimedia Martha: Sharon Patrick Cooks Up A Winner

which combined all of Martha's business interests into a single, integrated, synergistic company. What has your business strategy been at MSLO? A key piece has been building a core creative and editorial content that we spin out across... View Details

17 Jul 2007
First Look

First Look: July 17, 2007

Working PapersPlatform Envelopment Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To dislodge them, entrants generally... View Details

Keywords: Martha Lagace

05 Oct 2020
Book

Want to Be Happier? Make More Free Time

After earning a doctorate, Ashley Whillans received two tempting job offers: one in her hometown, where she could remain close to family and friends and work reasonable hours for the local government, and another that required a... View Details

Keywords: by Dina Gerdeman

01 Dec 2019
News

Bridging the Gap

came about over 25 years, the result of another civic- and business-led effort. And it’s wonderful, many agree. But there are still a good number of Chattanooga residents who’ve been left out of the picture. As in so many American cities, public education is View Details

Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

buyers? And in an interesting plot twist, Elberse decided to design her research not around actual box office receipts, but rather around a Hollywood simulation game that has over half a million players. The results were published in her View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

21 Feb 2023
Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

everything from working out at the gym to turning off the lights at home. Yet, despite the brainpower devoted to devising creative rewards and fine-tuning offerings, employees don’t always buy in. “All this... View Details

Keywords: by Scott Van Voorhis

Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

less well-known dynamic of customer differentiation and its effect on the way businesses are structured and run is examined in a recent Harvard Business School working paper, "Organizational Design and Control across Multiple Markets: The... View Details

Keywords: by Julia Hanna; Retail

25 Nov 2008
First Look

First Look: November 25, 2008

San Francisco office, and it also details the evolution of Pentagram itself. In addition, this case offers a thick description of Hinrichs and his team working with a client. This case can be used in business and executive education... View Details

Keywords: Martha Lagace

30 Oct 2007
First Look

First Look: October 30, 2007

Working PapersRecognizing the New: A Multi-Agent Model of Analogy in Strategic Decision-Making Authors:Giovanni Gavetti and Massimo Warglien Abstract In novel environments, strategic decision-making is often premised on analogy, and... View Details

Keywords: Sean Silverthorne

08 Feb 2024
Blog Post

African American Student Union Spotlight on Joint Degrees

as joint degree students, sharing insights from their time before and during the MBA program. Swanee Golden (MBA/MPP 2025) Where is your hometown? My hometown is Princeton, New Jersey. What was your pre-MBA industry and role? Before HBS, I View Details

July–August 2019
Article

The Soul of a Startup

By: Ranjay Gulati

There’s an essential, intangible something in start-ups—an energy, a soul. It inspires enthusiasm and fosters a sense of deep connection and mutual purpose. While this spirit persists, engagement is high and businesses keep their edge.
But all too often,... View Details

Keywords: Business Startups; Mission and Purpose; Customer Focus and Relationships; Employees; Creativity; Business Growth and Maturation

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23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

In a hypercompetitive global economy, creativity has never been more important for success . But how do you create a company that unleashes and capitalizes on innovation? For answers, writers at the HBS Alumni Bulletin turned to five HBS... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

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