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  • Web

Students on the Job Market - Doctoral

interventions. Unlike traditional multi-task learning methods that build separate models for each intervention, IRL uses a unified prediction model across past experiments to enhance generalizability. We empirically validate our framework in the context of promotional... View Details
  • November–December 2020
  • Article

Lifting the Veil: The Benefits of Cost Transparency

By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details
Keywords: Cost Transparency; Disclosure; Field Experiment; Cost; Trust; Consumer Behavior
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    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods
    • November 2024
    • Article

    Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge

    By: Alberto Cavallo and Oleksiy Kryvtsov
    We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring... View Details
    Keywords: Macroeconomics; Inflation and Deflation; Price; Consumer Behavior; Personal Finance; Product Positioning
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    • 19 Apr 2016
    • First Look

    April 19, 2016

    is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same regardless of when and whether View Details
    Keywords: Sean Silverthorne
    • 18 Sep 2007
    • Research & Ideas

    How Brand China Can Succeed

    investors grows apace, there is just not enough preexisting brand equity among the world's consumers to inoculate Brand China against the current tide of negative publicity. What should China do? First, the central government must ensure... View Details
    Keywords: by John Quelch
    • Web

    Great American Business Leaders of the 20th Century - Leadership

    Stanley P. Goldstein Melville Corporation, 1987–1998 Samuel Goldwyn Samuel Goldwyn Productions, 1916–1959 Harvey Golub American Express Company, 1993–2001 Melvin R. Goodes Warner-Lambert Corporation, 1991–1999 James H. Goodnight SAS... View Details
    • 25 Jun 2024
    • Research & Ideas

    Rapport: The Hidden Advantage That Women Managers Bring to Teams

    communication and rapport between managers and employees. In this case, the manager may not have scheduled the fast-food stations properly, forcing an overtaxed employee to juggle both packaging meals and taking orders. With an improperly... View Details
    Keywords: by Kara Baskin; Food & Beverage
    • 08 Dec 2022
    • HBS Case

    The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

    join the growing group of international corporations, including Renault, Volvo, Boeing, ExxonMobil, and Microsoft, that were pulling out of Russia to punish the country and pressure its leaders. Schneider weighed the good Nestlé could do... View Details
    Keywords: by Michael Blanding; Consumer Products
    • 22 Feb 2024
    • Research & Ideas

    How to Make AI 'Forget' All the Private Data It Shouldn't Have

    There’s a virtual elephant in AI’s room: It’s nearly impossible to make the technology forget. And there are an increasing number of scenarios where consumers and programmers may not only want to remove data from a machine learning... View Details
    Keywords: by Rachel Layne; Technology; Information Technology
    • 18 Jun 2020
    • Research & Ideas

    What Is an "Essential" Purchase for a Low-Income Family?

    causes. In 11 experiments, they found that—relative to higher-income earners—people with lower incomes were judged more harshly for what they chose to buy, even when the two groups made identical consumer choices. It's a concept Hagerty... View Details
    Keywords: by Rachel Layne

      V. Kasturi Rangan

      Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
      • April 2021
      • Teaching Note

      Drinkworks: Home Bar by Keurig

      By: Sunil Gupta and Jonathan Levav
      Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
      Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
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      • Web

      Global Impact of the Collapse | Baker Library | Bloomberg Center | Harvard Business School

      issued to investors in Europe or Asia. Additionally, Lehman Brothers had been a major issuer of short-term debt in the form of commercial paper, and its collapse caused a credit freeze of this vital source of lending throughout the world. Decrease in both View Details
      • 14 May 2008
      • Research & Ideas

      Getting Down to the Business of Creativity

      a three-year study of 238 professionals from seven companies in the high-tech, consumer products, and chemicals industries. Without revealing the focus of their study, they asked the subjects (all of whom were working on projects... View Details
      Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
      • 23 Sep 2014
      • First Look

      First Look: September 23

      labor law and high levels of press freedom. We further demonstrate that suppliers perform better when they serve buyers located in countries where consumers are wealthy and socially conscious. Taken together, these findings suggest the... View Details
      Keywords: Sean Silverthorne
      • Web

      Business, Government & the International Economy - Faculty & Research

      magnitude remains modest relative to the announced tariff rates and varies by country of origin. Both imported and domestic goods are affected, suggesting broader pricing and supply chain spillovers. These findings offer timely evidence... View Details
      • 2010
      • Working Paper

      Cognitive Barriers to Environmental Action: Problems and Solutions

      By: Lisa L. Shu and Max Bazerman
      We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details
      Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias
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      • 04 Jun 2009
      • Working Paper Summaries

      Can a Continuously-Liquidating Tontine (or Mutual Inheritance Fund) Succeed where Immediate Annuities Have Floundered?

      Keywords: by Julio J. Rotemberg; Financial Services
      • Web

      Podcast - Business & Environment

      and has spent the last 15 years scaling a national logistics and digital infrastructure platform for resale. In this episode James describes why the company decided to handle physical goods rather than act as a pure marketplace, how... View Details