Publications
Publications
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(2,409)
- Faculty Publications (688)
- November 2001 (Revised March 2002)
- Case
Digital Angel
By: Youngme E. Moon and Kerry Herman
Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young... View Details
- October 2001 (Revised April 2002)
- Case
Calgene, Inc.
By: Ray A. Goldberg and John T. Gourville
In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details
- September 2001 (Revised October 2002)
- Case
Virgin Group, The: Filling in the Value Gap
By: Frances X. Frei, Hanna Rodriguez-Farrar and Corey B. Hajim
Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might... View Details
- 2001
- Book
You Can't Enlarge the Pie: Six Barriers to Effective Government
By: M. H. Bazerman, Jonathan Baron and Katherine Shonk
Keywords: Government and Politics
- June 2001 (Revised September 2010)
- Exercise
Deal-crafting Toolkit
Illustrates the potential sources of value creation as well as practical barriers to its achievement. Students analyze five brief scenarios that would yield efficient trades over valuation, discount rates, expectations, and risk tolerance, but that might be thwarted by... View Details
- June 2001 (Revised April 2004)
- Case
Innovation at Progressive (B): Homeowners Insurance
By: Frances X. Frei and Hanna Rodriguez-Farrar
Analyzes whether Progressive, strictly an auto insurer, should enter the home owner's insurance market. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the home owner's insurance industry. View Details
- June 2001 (Revised May 2002)
- Case
Innovation at Progressive (C): Auto Repair
By: Frances X. Frei and Hanna Rodriguez-Farrar
Analyzes whether Progressive should enter the auto repair industry. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the auto repair industry. View Details
- June 2001
- Teaching Note
Coordinating + Managing Supply Chains: Course Overview Note TN
By: Ananth Raman
Describes the MBA elective course on supply chain management at HBS. Coordinating and Managing Supply Chains focuses on the managerial aspects of supply chains. Acquaints students with practical issues in a variety of supply chains and then identifies barriers to, and... View Details
- May 2001
- Case
Free Trade vs. Protectionism: The Great Corn-Laws Debate (Abridged)
By: David A. Moss
Examines the extended conflict between free traders and protectionists in 19th century Britain. It culminates with Prime Minister Sir Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British... View Details
- 2001
- Working Paper
Institutions as Barriers and Enablers to Negotiated Agreements: Institutional Entrepreneurship and The Plum Creek Habitat Conservation Plan
By: John G. Troast Jr., Andrew J. Hoffman, Hannah C. Riley and Max Bazerman
- April 2001 (Revised August 2001)
- Case
Color Kinetics Incorporated (A)
By: Das Narayandas and Mary N. Caravella
Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the... View Details
- 2001
- Working Paper
Contextualizing Ideologically-based Negotiations: Uncovering Barriers to Efficient Resolution
By: Kimberly A. Wade-Benzoni, Andrew J. Hoffman, Leigh L. Thompson, Don A. Moore, James Gillespie and Max Bazerman
- March 2001
- Case
Charlene Barshefsky (B)
By: James K. Sebenius and Rebecca Hulse
Details former U.S. Trade Representative Charlene Barshefsky's strategic and tactical approach to surmounting the barriers laid out in the (A) case. View Details
- March 2001 (Revised September 2002)
- Case
Merck Latin America (A)
By: Michael Beer and James Weber
Introduces Grey Warner, the vice president of Merck's Latin America region, and his efforts to improve the organizational effectiveness of the region and to introduce a more global business culture and values. Discusses Merck's ethics and values, its Latin American... View Details
- February 2001
- Case
Free Trade vs. Protectionism: The Great Corn-Laws Debate
By: David A. Moss, Kevin P. Brennan, Matthew B. Gorin and Marian Lee
Examines the extended conflict between free traders and protectionists in nineteenth-century Britain. It culminates with Prime Minister Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British... View Details
- February 2001 (Revised February 2002)
- Case
Estee Lauder and the Market for Prestige Cosmetics
By: Nancy F. Koehn
Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details
- 2000
- Working Paper
Cognitive and Institutional Barriers to New Forms of Cooperation on Environmental Protection: Insights from Project XL and Habitat Conservation Plans
By: Andrew J. Hoffman, Hannah C. Riley, Jack G. Troast Jr. and Max Bazerman
- November 2000 (Revised December 2001)
- Case
iSteelAsia (A)
By: Rosabeth M. Kanter and Pamela A. Yatsko
The chairman of a Hong Kong-based steel distributor starts an online Asian steel trading portal and contemplates different paths to profitability and growth. Barriers include industrial culture, weakened markets in the spring of 2000, and vulnerability to takeover by... View Details
- September 2000 (Revised November 2000)
- Case
GetConnected.com
By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
- September 2000 (Revised September 2005)
- Case
New Beetle, The
By: Rajiv Lal and Nilanjana R. Pal
Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details