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      • November 2001 (Revised March 2002)
      • Case

      Digital Angel

      By: Youngme E. Moon and Kerry Herman
      Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young... View Details
      Keywords: Information; Safety; Rights; Market Entry and Exit; Ethics; Product Launch; Brands and Branding; Product Development
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      Moon, Youngme E., and Kerry Herman. "Digital Angel." Harvard Business School Case 502-021, November 2001. (Revised March 2002.)
      • October 2001 (Revised April 2002)
      • Case

      Calgene, Inc.

      By: Ray A. Goldberg and John T. Gourville
      In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details
      Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and John T. Gourville. "Calgene, Inc." Harvard Business School Case 502-041, October 2001. (Revised April 2002.)
      • September 2001 (Revised October 2002)
      • Case

      Virgin Group, The: Filling in the Value Gap

      By: Frances X. Frei, Hanna Rodriguez-Farrar and Corey B. Hajim
      Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might... View Details
      Keywords: Quality; Competition; Price; Business Conglomerates; Service Operations; Service Delivery; Market Entry and Exit
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      Frei, Frances X., Hanna Rodriguez-Farrar, and Corey B. Hajim. "Virgin Group, The: Filling in the Value Gap." Harvard Business School Case 602-057, September 2001. (Revised October 2002.)
      • 2001
      • Book

      You Can't Enlarge the Pie: Six Barriers to Effective Government

      By: M. H. Bazerman, Jonathan Baron and Katherine Shonk
      Keywords: Government and Politics
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      Bazerman, M. H., Jonathan Baron, and Katherine Shonk. You Can't Enlarge the Pie: Six Barriers to Effective Government. New York: Basic Books, 2001.
      • June 2001 (Revised September 2010)
      • Exercise

      Deal-crafting Toolkit

      By: Michael A. Wheeler
      Illustrates the potential sources of value creation as well as practical barriers to its achievement. Students analyze five brief scenarios that would yield efficient trades over valuation, discount rates, expectations, and risk tolerance, but that might be thwarted by... View Details
      Keywords: Negotiation Deal; Negotiation Process; Behavior; Valuation; Value Creation
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      Wheeler, Michael A. "Deal-crafting Toolkit." Harvard Business School Exercise 801-201, June 2001. (Revised September 2010.)
      • June 2001 (Revised April 2004)
      • Case

      Innovation at Progressive (B): Homeowners Insurance

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      Analyzes whether Progressive, strictly an auto insurer, should enter the home owner's insurance market. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the home owner's insurance industry. View Details
      Keywords: Market Entry and Exit; Insurance Industry
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (B): Homeowners Insurance." Harvard Business School Case 601-138, June 2001. (Revised April 2004.)
      • June 2001 (Revised May 2002)
      • Case

      Innovation at Progressive (C): Auto Repair

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      Analyzes whether Progressive should enter the auto repair industry. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the auto repair industry. View Details
      Keywords: Market Entry and Exit; Innovation and Invention; Insurance Industry; Service Industry; Auto Industry
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (C): Auto Repair." Harvard Business School Case 601-139, June 2001. (Revised May 2002.)
      • June 2001
      • Teaching Note

      Coordinating + Managing Supply Chains: Course Overview Note TN

      By: Ananth Raman
      Describes the MBA elective course on supply chain management at HBS. Coordinating and Managing Supply Chains focuses on the managerial aspects of supply chains. Acquaints students with practical issues in a variety of supply chains and then identifies barriers to, and... View Details
      Keywords: Finance; Framework; Knowledge Use and Leverage; Management Practices and Processes; Managerial Roles; Marketing; Supply Chain Management; Performance Improvement; Planning; Behavior; Integration
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      Raman, Ananth. "Coordinating + Managing Supply Chains: Course Overview Note TN." Harvard Business School Teaching Note 601-159, June 2001.
      • May 2001
      • Case

      Free Trade vs. Protectionism: The Great Corn-Laws Debate (Abridged)

      By: David A. Moss
      Examines the extended conflict between free traders and protectionists in 19th century Britain. It culminates with Prime Minister Sir Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British... View Details
      Keywords: Plant-Based Agribusiness; Change Management; Trade; Governing Rules, Regulations, and Reforms; Policy; Government Legislation; Market Entry and Exit; Conflict of Interests; Competitive Advantage; Agriculture and Agribusiness Industry; Great Britain
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      Moss, David A. "Free Trade vs. Protectionism: The Great Corn-Laws Debate (Abridged)." Harvard Business School Case 701-140, May 2001.
      • 2001
      • Working Paper

      Institutions as Barriers and Enablers to Negotiated Agreements: Institutional Entrepreneurship and The Plum Creek Habitat Conservation Plan

      By: John G. Troast Jr., Andrew J. Hoffman, Hannah C. Riley and Max Bazerman
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      Troast, John G., Jr., Andrew J. Hoffman, Hannah C. Riley, and Max Bazerman. "Institutions as Barriers and Enablers to Negotiated Agreements: Institutional Entrepreneurship and The Plum Creek Habitat Conservation Plan." Harvard Business School Working Paper, No. 01-078, May 2001.
      • April 2001 (Revised August 2001)
      • Case

      Color Kinetics Incorporated (A)

      By: Das Narayandas and Mary N. Caravella
      Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the... View Details
      Keywords: Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry
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      Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (A)." Harvard Business School Case 501-077, April 2001. (Revised August 2001.)
      • 2001
      • Working Paper

      Contextualizing Ideologically-based Negotiations: Uncovering Barriers to Efficient Resolution

      By: Kimberly A. Wade-Benzoni, Andrew J. Hoffman, Leigh L. Thompson, Don A. Moore, James Gillespie and Max Bazerman
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      Wade-Benzoni, Kimberly A., Andrew J. Hoffman, Leigh L. Thompson, Don A. Moore, James Gillespie, and Max Bazerman. "Contextualizing Ideologically-based Negotiations: Uncovering Barriers to Efficient Resolution." Harvard Business School Working Paper, No. 01-065, April 2001.
      • March 2001
      • Case

      Charlene Barshefsky (B)

      By: James K. Sebenius and Rebecca Hulse
      Details former U.S. Trade Representative Charlene Barshefsky's strategic and tactical approach to surmounting the barriers laid out in the (A) case. View Details
      Keywords: Trade; International Relations; Copyright; Negotiation Style; Negotiation Tactics; Alliances; Business and Government Relations; China; United States
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      Sebenius, James K., and Rebecca Hulse. "Charlene Barshefsky (B)." Harvard Business School Case 801-422, March 2001.
      • March 2001 (Revised September 2002)
      • Case

      Merck Latin America (A)

      By: Michael Beer and James Weber
      Introduces Grey Warner, the vice president of Merck's Latin America region, and his efforts to improve the organizational effectiveness of the region and to introduce a more global business culture and values. Discusses Merck's ethics and values, its Latin American... View Details
      Keywords: Organizational Culture; Ethics; Business Processes; Strategic Planning; Change Management; Values and Beliefs; Globalized Firms and Management; Employee Relationship Management; Business Strategy; Government and Politics; Economy; Pharmaceutical Industry; Latin America
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      Beer, Michael, and James Weber. "Merck Latin America (A)." Harvard Business School Case 401-029, March 2001. (Revised September 2002.)
      • February 2001
      • Case

      Free Trade vs. Protectionism: The Great Corn-Laws Debate

      By: David A. Moss, Kevin P. Brennan, Matthew B. Gorin and Marian Lee
      Examines the extended conflict between free traders and protectionists in nineteenth-century Britain. It culminates with Prime Minister Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British... View Details
      Keywords: Conflict of Interests; Trade; Governing Rules, Regulations, and Reforms; Policy; Government Legislation; Change Management; Competitive Advantage; Plant-Based Agribusiness; Market Entry and Exit; Agriculture and Agribusiness Industry; Great Britain
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      Moss, David A., Kevin P. Brennan, Matthew B. Gorin, and Marian Lee. "Free Trade vs. Protectionism: The Great Corn-Laws Debate." Harvard Business School Case 701-080, February 2001.
      • February 2001 (Revised February 2002)
      • Case

      Estee Lauder and the Market for Prestige Cosmetics

      By: Nancy F. Koehn
      Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details
      Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States
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      Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.)
      • 2000
      • Working Paper

      Cognitive and Institutional Barriers to New Forms of Cooperation on Environmental Protection: Insights from Project XL and Habitat Conservation Plans

      By: Andrew J. Hoffman, Hannah C. Riley, Jack G. Troast Jr. and Max Bazerman
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      Hoffman, Andrew J., Hannah C. Riley, Jack G. Troast Jr., and Max Bazerman. "Cognitive and Institutional Barriers to New Forms of Cooperation on Environmental Protection: Insights from Project XL and Habitat Conservation Plans." Harvard Business School Working Paper, No. 01-039, December 2000.
      • November 2000 (Revised December 2001)
      • Case

      iSteelAsia (A)

      By: Rosabeth M. Kanter and Pamela A. Yatsko
      The chairman of a Hong Kong-based steel distributor starts an online Asian steel trading portal and contemplates different paths to profitability and growth. Barriers include industrial culture, weakened markets in the spring of 2000, and vulnerability to takeover by... View Details
      Keywords: Commercialization; Distribution Channels; Business Growth and Maturation; Horizontal Integration; Transformation; Corporate Strategy; Business Strategy; Mergers and Acquisitions; Steel Industry; Hong Kong
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      Kanter, Rosabeth M., and Pamela A. Yatsko. "iSteelAsia (A)." Harvard Business School Case 301-025, November 2000. (Revised December 2001.)
      • September 2000 (Revised November 2000)
      • Case

      GetConnected.com

      By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
      Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
      Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry
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      Lal, Rajiv, Nilanjana R. Pal, and Jodi L. Prins. "GetConnected.com." Harvard Business School Case 501-025, September 2000. (Revised November 2000.)
      • September 2000 (Revised September 2005)
      • Case

      New Beetle, The

      By: Rajiv Lal and Nilanjana R. Pal
      Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details
      Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States
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      Lal, Rajiv, and Nilanjana R. Pal. "New Beetle, The." Harvard Business School Case 501-023, September 2000. (Revised September 2005.)
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