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    Seth Neel

    Seth Neel is an Assistant Professor housed in the Department of Technology and Operations Management (TOM) at HBS, and a Faculty Affiliate in Computer Science at SEAS. He is Principal Investigator of the Trustworthy AI Lab in Harvard's new View Details
    • January–February 2025
    • Article

    Why People Resist Embracing AI: The Five Main Obstacles—and How To Overcome Them

    By: Julian De Freitas
    The success of AI depends not only on its capabilities, which are becoming more advanced each day, but on people’s willingness to harness them. Unfortunately, many people view AI negatively, fearing it will cause job losses, increase the likelihood that their personal... View Details
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    • 2020
    • Book

    Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World

    By: Marco Iansiti and Karim R. Lakhani
    In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very... View Details
    Keywords: Artificial Intelligence; Technological Innovation; Change; Competition; Strategy; Leadership; Business Processes; Organizational Change and Adaptation; AI and Machine Learning
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    • November 2022 (Revised March 2024)
    • Case

    Replika AI: Monetizing a Chatbot

    By: Julian De Freitas and Nicole Tempest Keller
    In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details
    Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
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    • 2020
    • Working Paper

    Design in the Age of Artificial Intelligence

    By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
    Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about... View Details
    Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory; AI and Machine Learning
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    • November 2, 2021
    • Article

    The Cultural Benefits of Artificial Intelligence in the Enterprise

    By: Sam Ransbotham, François Candelon, David Kiron, Burt LaFountain and Shervin Khodabandeh
    The 2021 MIT SMR-BCG report identifies a wide range of AI-related cultural benefits at both the team and organizational levels. Whether it’s reconsidering business assumptions or empowering teams, managing the dynamics across culture, AI use, and organizational... View Details
    Keywords: AI and Machine Learning; Organizational Culture; Performance Effectiveness
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      Himabindu Lakkaraju

      Himabindu "Hima" Lakkaraju is an Assistant Professor of Business Administration at Harvard Business School. She is also a faculty affiliate in the Department of Computer Science at Harvard University, the Harvard Data Science Initiative, Center for Research on... View Details

      • July 2024
      • Case

      The Voice Wars Continues 2024: Hey Google vs. Alexa vs. Siri vs. ChatGPT

      By: David B. Yoffie and Sarah von Bargen
      In 2024, the Voice War was transforming from a relatively simple index-based technology system, which relied on a list of commands and answers, to a generative AI system, which offered the promise to enable free flowing conversations between people and machines. The... View Details
      Keywords: AI and Machine Learning; Competition; Technological Innovation; Technology Industry
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        The Experimentation Machine

        Leverage AI to be a 10x Founder

        Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals... View Details

        • January 2025
        • Case

        Ontra: Embracing GenAI in the Legal Technology Industry

        By: Christopher Stanton and George Gonzalez
        Ontra built a network of legal professionals to enable financial institutions to outsource contract negotiations. The rise of generative AI inspired the company to build software solutions to streamline its processes through automation. Now company leadership must... View Details
        Keywords: Transformation; AI and Machine Learning; Applications and Software; Organizational Change and Adaptation; Organizational Culture; Business Strategy; Technology Industry; Legal Services Industry; United States
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        • December 2018 (Revised March 2021)
        • Background Note

        Modern Automation (A): Artificial Intelligence

        By: William R. Kerr and James Palano
        This primer is meant to be a field guide to the late 2010s' surge in business use of "Artificial Intelligence" (AI), or enterprise software based in machine learning. First, it provides an overview of the key trends—digitization, connectivity, the continuation of... View Details
        Keywords: Artificial Intelligence; Digitization; Connectivity; Computing; Future Of Work; Automation; AI and Machine Learning
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        • 13 Mar 2025
        • HBS Seminar

        Sonny Tambe, Wharton

        • November 2024
        • Supplement

        AlphaGo (B): Birth of a New Intelligence

        By: Shikhar Ghosh and Shweta Bagai
        This case, the second in a three-part series, explores DeepMind's evolution from developing game-specific AI to more generalized learning systems. Following AlphaGo's 2017 victory over the Go world champion, DeepMind introduced two revolutionary systems that eliminated... View Details
        Keywords: AI and Machine Learning; Games, Gaming, and Gambling; Technological Innovation; Disruptive Innovation; Innovation Leadership; Information Technology Industry; United States; Russia; China
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        • 28 Mar 2025
        • Video

        Argus Systems: Dubilier Grand Prize Winner, Student Business Track, 2025 New Venture Competition

        • 26 Sep 2024
        • HBS Case

        If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

        some companies hard-code ethical values—for example, the numerical value of a human life—into an algorithm. Others set up self-teaching AI to “learn” what risks the AV can take. Countries often want automated systems to adhere to local... View Details
        Keywords: by Tom Quinn; Auto; Technology
        • February 2021
        • Tutorial

        What is AI?

        By: Tsedal Neeley
        This video explores the elements that constitute artificial intelligence (AI). From its mathematical basis to current advances in AI, this video introduces students to data, tools, and statistical models that make a computer 'intelligent.' Through an explanation of... View Details
        Keywords: Artificial Intelligence; Digital; Technological Innovation; Leadership; AI and Machine Learning; Mathematical Methods
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          Iavor I. Bojinov

          Iavor Bojinov is an Associate Professor of Business Administration at Harvard Business School. He is the co-PI of the AI and Data Science Operations Lab and a faculty affiliate in the Department of Statistics at Harvard University and the Harvard Data Science... View Details

          • 10 Sep 2024
          • Research & Ideas

          What Happens When Business Owners Turn to ChatBots for Advice

          AI can help you become a better writer, coder, and researcher. But can the powerful technology boost business acumen and economic performance? Sort of, says a recent study. An experimental artificial intelligence (AI) mentor designed to... View Details
          Keywords: by Ben Rand
          • 01 Apr 2022
          • Video

          Feather Health Runner-Up 2022 New Venture Competition Social Enterprise Track

          • 2017
          • Article

          Agricultural Insurance and Economic Development

          By: Shawn A. Cole and Wentao Xiong
          This article provides a review of recent research on agricultural insurance (AI) in developing countries. Agricultural producers face a variety of significant risks; historically, only government-subsidized products have achieved widespread adoption. A recent... View Details
          Keywords: Agribusiness; Insurance; Developing Countries and Economies; Adoption; Risk Management; Research; Agriculture and Agribusiness Industry
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