Publications

January 2003 (Revised December 2003)
Case

Joint Juice

Focuses on Joint Juice, a start-up in the new-age beverage category. The company has a patented formula for producing a glucosamine beverage, the only one on the market. (Glucosamine is a nutritional supplement believed to help rejuvenate joints and treat arthritis.)... View Details

Keywords: Business Startups; Growth and Development Strategy; Business or Company Management; Competitive Strategy; Expansion; Corporate Strategy; Industry Structures; Entrepreneurship; Food and Beverage Industry

May 1992
Supplement

Fabtek (B)

By: Rowland T. Moriarty Jr. and Benson P. Shapiro

Presents an urgent order for repair service from an important customer who had purchased an item from a competitor. The item, which TiFab had bid on, went out at a price that TiFab predicted was below the amount necessary to ensure quality manufacture. Now the customer... View Details

Keywords: Price; Bids and Bidding; Production; Quality; Competitive Strategy

January 1997
Background Note

Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance

By: Benson P. Shapiro

Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability. View Details

Keywords: Customer Value and Value Chain; Framework; Performance Efficiency; Sales; Business Strategy; Customer Satisfaction; Profit; Product Marketing; Business or Company Management

16 Jun 2009
First Look

First Look: June 16

assets in its home base, it also opened up many opportunities abroad, including in Russia, one of the largest electricity markets in the world. The case outlines Enel's internationalization strategy and then... View Details

Keywords: Martha Lagace

15 Jan 2025
Blog Post

Building Bridges to Sustainable Infrastructure with Allied Climate Partners

around shaping its investment strategy, and my role reflected this dynamic environment. My responsibilities spanned two main areas: supporting fund strategy by conducting deep dives into new markets and... View Details

01 Jun 2012
News

Made in the USA

heavily in quality control and state-of-the-art equipment, a strategy that has helped him fend off competitors. A case in point is a Chinese company that launched a product similar to Aquamesh in 2000. “They tried to invade my View Details

Keywords: Blagg, Deborah; cheese; lobster fishing; Fishing, Hunting and Trapping; Agriculture; Management of Companies and Enterprises; Management; Food Manufacturing; Manufacturing

September 1999 (Revised February 2004)
Case

Juice Guys (B)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

October 2019 (Revised November 2019)
Case

C16 Biosciences: Lab-Grown Palm Oil

By: Jeffrey J. Bussgang and Olivia Hull

Synthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers,... View Details

Keywords: Science-Based Business; Environmental Sustainability; Social Entrepreneurship; Product Development; Product Positioning; Venture Capital; Strategy; Decision Making; Food and Beverage Industry; Consumer Products Industry

18 Feb 2014
First Look

First Look: February 18

village in China. Purchase this case: http://hbr.org/product/value-retail-b-china-opportunities-for-expansion/an/814013-PDF-ENG Harvard Business School Case 514-087 Digital Marketing Strategy Digital View Details

Keywords: Sean Silverthorne

01 Dec 2009
News

Broad Range of Interests Among Nine New Faculty

absolutely essential.” Along with Henderson, eight others joined the HBS faculty this year. José Alvarez, senior lecturer in the Marketing unit, was a top executive with Ahold, a Dutch supermarket company, and Stop & Shop/Giant-Landover,... View Details

Keywords: Margie Kelley

01 Dec 2016
News

Case Study: Sweat the Technique

including NFL and NHL teams. Use cases also include military and elder care markets. All told, Unger estimates peak revenues to reach about $375 million. Nix is still in the midst of product development, but it expects to set the market... View Details

Keywords: Dan Morrell

September 2010 (Revised April 2012)
Case

Better World Books

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh

Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details

Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry

21 Jul 2015
First Look

First Look: July 21, 2015

novelty but are meaningfully reduced by the publication of objective regulatory guidelines. Finally, I consider how the regulatory process affects small firms' market entry strategies and find that small... View Details

Keywords: Sean Silverthorne

01 Sep 2008
News

Say “Green Cheese”

market that’s worth billions, CEO Jeff Housenbold (MBA ’96) of Shutterfly is battling giants such as Hewlett-Packard and Kodak as he seeks to carve out a high-quality, high-end niche. A 20-page, 12” x 12” book sells for about $54. “We’d... View Details

Keywords: News, Library, Internet, and Other Services; Information; Printing and Related Support Activities; Manufacturing

01 Jun 2008
News

Faculty Research Online

explores new wrinkles in this age-old formula — and how government policy may affect entrepreneurship. Visit http://hbswk.hbs.edu/item/5865.html. Marketing Your Way through a Recession In a recession, consumers become value-oriented,... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

April 2005 (Revised November 2008)
Case

Banco Real: Banking on Sustainability

By: Rosabeth M. Kanter and Ricardo Reisen de Pinho

ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details

Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Competitive Strategy; Competitive Advantage