Publications

October 2007 (Revised March 2009)
Case

Engineering a Renaissance: The Launch of the Harvard School of Engineering and Applied Sciences

Dean Venky of the newly launched School of Engineering and Applied Sciences is faced with a range of opportunities and challenges as he presides over the launching of a new school of engineering at Harvard University. His opportunities include an ample endowment, a... View Details

Keywords: Higher Education; Engineering; Leading Change; Product Launch; Service Operations; Organizational Change and Adaptation; Alliances; Competitive Strategy

17 Jun 2014
First Look

First Look: June 17

finance. Download working paper: http://ssrn.com/abstract=2171497 Does 'Could' Lead to Good? Toward a Theory of Moral Insight By: Zhang, Ting, Francesca Gino, and Joshua D. Margolis Abstract—We introduce the construct of moral insight and study how View Details

Keywords: Sean Silverthorne

October 2009
Case

Digital Chocolate

By: Linda A. Hill and Alison Berkley Wagonfeld

Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. By 2008, the company had expanded its operations into four countries, and Digital Chocolate was one of the top developers of soloplayer games for standard... View Details

Keywords: Games, Gaming, and Gambling; Innovation and Management; Leading Change; Product Development; Groups and Teams; Creativity; Telecommunications Industry; Video Game Industry

November 2012 (Revised January 2013)
Case

SANY: Going Global

By: Rajiv Lal, Stefan Lippert, Nancy Hua Dai and Di Deng

April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5... View Details

Keywords: China; Expansion; Business Growth; Heavy Industry; Strategy Development; Globalization; Growth and Development; Emerging Markets; Strategy; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Asia; China; Europe; Germany; India; North and Central America; South America

June 2007 (Revised October 2007)
Case

Information Technology and Clinical Operations at Beth Israel Deaconess Medical Center

By: Richard M.J. Bohmer, F. Warren McFarlan and Julia Rose Adler-Milstein

Describes the history of clinical computing at Boston's Beth Israel Hospital and the development, since the 1996 merger to form the Beth Israel Deaconess Medical Center, of an information system designed to support the delivery of patient care. The hospitals' CIO, John... View Details

Keywords: Health Care and Treatment; Product Design; Service Delivery; Information Technology; Applications and Software; Health Industry; Boston

Summer 2012
Article

Epistemic Contests and the Legitimacy of the World Trade Organization: The Brazil–USA Cotton Dispute and the Incremental Balancing of Interests

By: Arthur A. Daemmrich

The World Trade Organization (WTO) features prominently in studies of international institutions, often cast either as a tool of rich-world domination over the poorer South or as a neutral mediator facilitating a tariff-free world of economic prosperity. This article... View Details

Keywords: Organizations; Trade; Conflict and Resolution; Consumer Products Industry; Brazil; United States

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18 Mar 2008
First Look

First Look: March 18, 2008

Working PapersWhere Does It Go? Spending by the Financially Constrained Authors:Shawn A. Cole, John Thompson, and Peter Tufano Abstract In this paper, we analyze the spending decisions of over 1.5 million View Details

Keywords: Martha Lagace

05 Jul 2011
First Look

First Look: July 5

value-in areas once inhabited by organizations alone. Hence we posit that organizations may be in the shadow of communities. Rather than push for a common definition, we link communities to an organization's evolution: its birth, growth,... View Details

Keywords: Sean Silverthorne

21 Feb 2017
First Look

First Look at New Research: February 21

B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships as well as the implications for View Details

Keywords: Carmen Nobel

13 May 2008
First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details

Keywords: Martha Lagace

08 Aug 2017
First Look

First Look at Research and Ideas, August 8, 2017

from the collusive price, thereby raising total production costs. Our results can thus rationalize the apparently contradictory empirical facts that the market for IPO underwriting exhibits seemingly collusive pricing despite View Details

Keywords: Sean Silverthorne

September 2024 (Revised January 2025)
Exercise

Building an AI First Snack Company: A Hands-on Generative AI Exercise

By: Iavor I. Bojinov

Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details

Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding

October 2013
Supplement

Dongfeng Nissan's Venucia (B)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Multinational Firms; Cross-cultural/cross-border; Environment; Sustainability; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan

2013
Working Paper

Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and Stephan Aier

We test a method for visualizing and measuring enterprise application architectures. The method was designed and previously used to reveal the hidden internal architectural structure of software applications. The focus of this paper is to test if it can also uncover... View Details

Keywords: Communication Technology; Complexity; Applications and Software; Product Design; Telecommunications Industry

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Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

Keywords: Marketing; Media; Information Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; Asia; Europe

January 2000 (Revised March 2004)
Case

Officenet (A): Making Entrepreneurship Work in Argentina

Describes the creation and financing of Officenet, an office supply distributor in Argentina. The company serves the business-to-business market through a catalog (combined with phone orders) and also through an Internet-based catalog. Officenet is a pioneer in both... View Details

Keywords: Internet and the Web; Entrepreneurship; Business Startups; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry; Argentina