Publications

March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry

January 2009 (Revised March 2013)
Case

Live Nation Faces the Music

By: Stephen P. Bradley, Frank Cespedes and Kerry Herman

In 2008, concert producer and promoter Live Nation faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new... View Details

Keywords: Change Management; Decision Choices and Conditions; Music Entertainment; Five Forces Framework; Business and Stakeholder Relations; Corporate Strategy; Entertainment and Recreation Industry; Music Industry; Service Industry

Web

Harvard Business School Online Courses & Learning Platforms

Choose a subject area: Digital Transformation Marketing Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Featured Courses Strategic... View Details

December 1989 (Revised June 2003)
Case

Bayside

By: William J. Poorvu and Richard Ellis Crum

Explores the issues associated with leasing office space in a softening market from the perspective of a young leasing agent. Addresses market and lease analysis, negotiating tactics and strategy, and management of a financial partnership. View Details

Keywords: Management; Partners and Partnerships; Negotiation Tactics; Markets; Business Strategy; Leasing; Corporate Finance; Real Estate Industry

April 1985 (Revised November 1987)
Case

Lou Gerstner

By: John J. Kao

Describes Lou Gerstner and his approach to managing entrepreneurship and organizational change at American Express Travel Related Services Company. Mr. Gerstner is chairman and CEO of the firm. View Details

Keywords: Organizational Change and Adaptation; Change Management; Corporate Entrepreneurship; Financial Services Industry; Travel Industry

16 May 2023
HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

Instead, when the company wouldn’t pay them for their lunch hour, they intentionally scheduled deliveries to show up midday, when there wasn’t anyone working to receive them, sabotaging the project. “Top management have to be willing to... View Details

Keywords: by Avery Forman

2024
Working Paper

Private Regulation, Institutional Entrepreneurship and Climate Change: A Business History Perspective

By: Ann-Kristin Bergquist and Geoffrey Jones

Private regulatory systems, including voluntary efforts by firms to restrain their own behavior are the primary form of global climate change governance. However, when environmental challenges first rose up on the scientific and political agendas during the 1970s, the... View Details

Keywords: Certification; Climate Change; Environmental Regulation; Business History; Governing Rules, Regulations, and Reforms; Policy

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14 Apr 2016
Blog Post

What I Learned at SVMP

The Summer Venture in Management Program (SVMP) at HBS is a one week management training program for rising college seniors. It’s designed to increase diversity and opportunity in business education, and... View Details

January–February 2021
Article

Compensation Packages That Actually Drive Performance

By: Boris Groysberg, Sarah Abbott, Michael R. Marino and Metin Aksoy

By aligning executives’ financial incentives with company strategy, a firm can inspire its management to deliver superior results. But it can be hard to get pay packages right. In this article four experts break down the key elements of compensation and explain how to... View Details

Keywords: Executive Compensation; Compensation and Benefits; Motivation and Incentives; Strategy; Performance

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Profile

Brittani Rettig

Your Twitter bio reads like that of a superhero ("Management consultant by day, fitness instructor & wellness blogger by night"). Can you tell us about your day and evening jobs? "By day I'm a manager at Deloitte... View Details

Keywords: Consulting; Services; Health Care

April 1998 (Revised November 1999)
Case

Hambrecht & Quist

By: Thomas J. DeLong and Nicole Tempest

Hambrecht & Quist (H&Q), an investment bank headquartered in San Francisco, has a very unique culture relative to its Wall Street counterparts. Firm members and even competitors describe the culture as entrepreneurial, team-driven, non-bureaucratic, and... View Details

Keywords: Mergers and Acquisitions; Corporate Entrepreneurship; Investment Banking; Growth and Development Strategy; Emerging Markets; Organizational Culture; Competitive Advantage; Banking Industry; San Francisco

September 2020 (Revised September 2021)
Supplement

Student Success at Georgia State University (B)

By: Michael W. Toffel, Robin Mendelson and Julia Kelley

This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub’s chatbot solution as a strategy for improving... View Details

Fall 2022
Article

Time to Put the Fossil-Fuel Industry into Hospice

By: Andrew J. Hoffman and Douglas M. Ely

If humanity is to survive the climate crisis, we must manage a just and orderly transition away from fossil fuels. The correct models for this resolution are triage, euthanasia, and hospice. View Details

Keywords: Corporate Social Responsibility and Impact; Climate Change; Energy Industry

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August 2011
Case

Ockham Technologies (A): Building the Team

By: Noam Wasserman

Describes the issues facing a founder-ceo regarding building a board, assembling an executive team, managing tension between co-founders, and outsourcing development work. View Details

Keywords: Selection and Staffing; Recruitment; Governing and Advisory Boards; Management Teams; Corporate Entrepreneurship; Job Cuts and Outsourcing; Information Technology

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

In 2016, Bruce Wayne, Managing Director of Energy Finance Corporation (EFC), was refining the Investment/Credit Committee materials for the development of up to 10 power generating plants in Argentina. As a... View Details

Keywords: Dina Gerdeman

June 2011 (Revised October 2012)
Case

IBM China Development Lab Shanghai: Capability by Design

By: Willy Shih, Kamen Bliznashki and Fan Zhao

When IBM shifted from a traditional territory-based multinational organization to what it called a globally integrated enterprise, it established its headquarters for "Growth Markets" in Shanghai and "Established Markets" in New York. This positioned its China... View Details

Keywords: Diversification; Corporate Strategy; Global Strategy; Organizational Change and Adaptation; Research and Development; Emerging Markets; Product Development; Information Technology Industry; China