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  • May 2014
  • Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar
The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details
Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups
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  • April 2012 (Revised February 2013)
  • Case

Learning About Reducing Hospital Mortality at Kaiser Permanente

By: Anita Tucker
In 2011, Kaiser Permanente Northern California (KPNC) region's efforts to reduce mortality in their 21 hospitals is showing promise. They developed and launched a region-wide initiative to improve the treatment of sepsis, a serious and often deadly medical condition.... View Details
Keywords: Change Management; Health Care and Treatment; Performance Improvement; Health Industry; California
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  • September 2011 (Revised February 2013)
  • Case

Trucost: Valuing Corporate Environmental Impacts

By: Michael W. Toffel and Stephanie van Sice
Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products... View Details
Keywords: Competitive Strategy; Knowledge Use and Leverage; Distribution Channels; Investment; Measurement and Metrics; Corporate Social Responsibility and Impact; Information; Value; Environmental Sustainability; Financial Services Industry
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  • August 2004
  • Case

Microsoft.NET (Abridged)

By: Alan D. MacCormack and Kerry Herman
Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details
Keywords: Transformation; Leadership; Management Skills; Organizational Structure; Digital Platforms
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  • December 2000
  • Case

Friona Industries, L.P.

By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
As the food industry becomes more sophisticated, and as genomics and other factors provide for quality control from the producers to the consumers in the food chain, the beef industry has been one of the last commodity systems to organize the vertical systems to... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Food; Management Systems; Supply and Industry; Performance Consistency; Quality; Partners and Partnerships; Food and Beverage Industry; Retail Industry
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  • December 1997 (Revised August 1998)
  • Case

Shanghai Real Estate (A)

By: Lynn S. Paine and Harold F. Hogan Jr
An independent consultant from the United States must decide what to do when faced with his client's apparent violation of an agreement with a third party. The consultant is American, the client is a Chinese real estate developer, and the third party is a French... View Details
Keywords: Ethics; Contracts; Cross-Cultural and Cross-Border Issues; Law; Agreements and Arrangements; Alliances; Corporate Accountability; Consulting Industry; Real Estate Industry; China; United States; France
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  • 04 Jun 2012
  • News

What is 'Creating Shared Value'?

  • 29 Jun 2021
  • News

Procter & Gamble’s Lean Innovation Transformation

  • 22 Feb 2016
  • News

Every Company Needs a Growth Manager

  • 06 Jun 2018
  • Video

Get to Know the 2018-19 Blavatnik Fellows in Life Science Entrepreneurship

  • December 2012
  • Article

Inducement Prizes and Innovation

By: Liam Brunt, Josh Lerner and Tom Nicholas
We examine the effect of prizes on innovation using data on awards for technological development offered by the Royal Agricultural Society of England at annual competitions between 1839 and 1939. We find that the effects of prizes on competitive entry are large, and we... View Details
Keywords: Motivation and Incentives; Patents; Innovation and Invention; Information Technology; Growth and Development; England
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  • 2015
  • Working Paper

Informal Tradables and the Employment Growth of Indian Manufacturing

By: Ejaz Ghani, William R. Kerr and Alexander Segura
India's manufacturing growth from 1989 to 2010 displays two intriguing properties: 1) a substantial fraction of absolute and net employment growth is concentrated in informal tradable industries, and 2) much of this growth is connected to the development of one-person... View Details
Keywords: Manufacturing; India; Informality; Small And Medium-sized Enterprises; Development Economics; Manufacturing Industry; India
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  • 03 Oct 2005
  • Research & Ideas

The Truck Driver Who Reinvented Shipping

Malcolm P. McLean, a truck driver, fundamentally transformed the centuries-old shipping industry, an industry that had long decided that it had no incentive to change. By developing the first safe, reliable, and cost effective approach to... View Details
Keywords: by Anthony J. Mayo & Nitin Nohria; Manufacturing; Transportation; Aerospace
  • 05 Apr 2004
  • Research & Ideas

Six Ways to Build Trust in Negotiations

What began as a misunderstanding about specifications and deadlines between a manager at RLX, a software development firm, and a manager at Impress, one of its clients, had escalated into a conflict charged with growing mistrust. Both RLX... View Details
Keywords: by Deepak Malhotra
  • 01 Dec 2023
  • News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • 04 May 2015
  • Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

problem-solving process. To pursue the efficacy of collaboration the research team developed a straightforward experiment that mirrored real-world problem-solving work. Rather than start from scratch, they customized a platform called... View Details
Keywords: by Carmen Nobel; Video Game; Web Services
  • 01 Aug 2023
  • Cold Call Podcast

Can Business Transform Primary Health Care Across Africa?

Keywords: Re: Regina E. Herzlinger; Pharmaceutical; Health
  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

company will look disorganized. Third, B2B marketers are realizing that developing brand awareness among their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced... View Details
Keywords: by John Quelch; Consumer Products
  • 15 Dec 2023
  • News

The Musts of 2023

Merali (AMP 184, 2013): This is Munir Merali graduate of AMP 184 in 2014. I recently saw with my family the Oppenheimer movie, and what was moving in that was the struggle that the scientists were having developing this technology. And... View Details
  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

issue, managers at buyers and suppliers are faced with hundreds of different supply chain programs—from labeling schemes like Fair Trade and organics, to industry association programs like Responsible Care and Sustainable Slopes, to a variety of programs View Details
Keywords: by Martha Lagace