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- Faculty Publications (5,940)
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
- September 1984 (Revised December 1992)
- Case
Federated Industries (A)
By: Robert J. Dolan
The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market. View Details
- September 1984 (Revised May 1985)
- Teaching Note
Federated Industries (A) TN
By: Robert J. Dolan
Teaching Note for (9-585-104). View Details
- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
- September 1984 (Revised January 1986)
- Case
Fort Lauderdale Resort and Beach Club
- August 1984 (Revised June 1985)
- Teaching Note
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note
- June 1984 (Revised March 1986)
- Case
AT&T and the Access Charge
By: Richard H.K. Vietor and Dekkers L. Davidson
- June 1984
- Case
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers
By: Thomas K. McCraw and Richard S. Tedlow
- April 1984 (Revised October 1984)
- Teaching Note
Chicago-Midway (A) and (B), Teaching Note
Keywords: Chicago
- April 1984
- Background Note
Export Controls
By: David B. Yoffie
Explores the problems and opportunities associated with export controls--one of the most widely used tools of international trade policy in the 1970s and early 1980s; and the role of the United States and Soviet Union as major players in the international economy.... View Details
- April 1984 (Revised October 1984)
- Teaching Note
Mexico: Crisis of Confidence, Teaching Note
Keywords: Mexico
- February 1984 (Revised February 1994)
- Teaching Note
Dade County Resource Recovery Project, Teaching Note
By: David E. Bell
- November 1983 (Revised September 1987)
- Case
Boston Edison: Overload
- November 1983 (Revised March 1995)
- Case
Federal Government and Employment
Provides a vehicle for a discussion of the Employment Act of 1946. View Details
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details