Publications

April 2014
Case

Ford Motor Company: Blueprint for Mobility

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher

Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new... View Details

Keywords: Automobiles; Automobile Manufacturing; Ford Motor Company; Mark Fields; Blueprint For Mobility; Dearborn; Michigan; Car Sharing; Parking; On-demand Ride Sharing; Strategy; Business Model; Auto Industry; Michigan; United States

Web

Research Computing Services

Compute Cluster & Data Storage RCS offers a local compute cluster to work with large data, access storage, and utilize databases, along with guidance on other research computing environments. News HBSGrid Maintenance 8/4: Full Shutdown 30... View Details

February 2011 (Revised September 2011)
Supplement

Accounting for Catastrophes: BP PLC and Union Carbide Corporation (C)

By: David F. Hawkins and Namrata Arora

An analyst in 2010 is using the Bhopal catastrophe to illustrate proposed new accounting for contingency losses. View Details

Keywords: Accounting; Natural Disasters; Pollutants

winter 2009
Article

Creativity, Improvisation, and Organizations

By: Colin M. Fisher and Teresa M. Amabile

'Improvisational creativity' involves simultaneously identifying new challenges and generating responses, with little or no time to prepare. View Details

Keywords: Innovation and Management; Organizational Culture; Creativity; Theory; Performance

December 2000
Case

CellFor, Inc.

By: Ray A. Goldberg, Carin-Isabel Knoop, Frantz Edward Alphonse and Laure Mougeot Stroock

A new private company has developed a process to clone and multiply seeds for the forestry industry. View Details

Keywords: Business Startups; Transition; Technological Innovation; Private Ownership; Research and Development; Science-Based Business; Technology Adoption; Forestry Industry

December 1995
Case

AT&T USADirect In-Language Service: India

By: John A. Quelch

AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India. View Details

Keywords: Communication Technology; Demand and Consumers; Emerging Markets; Product Launch; Telecommunications Industry; United States; India

Find at Harvard

05 Aug 2018
News

My Boss Makes What?!

12 Feb 2013
First Look

First Look: Feb. 12

PublicationsOne-Switch Conditions for Multiattribute Utility Functions Authors:Abbas, Ali E., and David E. Bell Publication:Operations Research Abstract We introduce a variety of new independence conditions for multiattribute utility... View Details

Keywords: Sean Silverthorne

December 2002 (Revised January 2014)
Case

Matt Leeds (A)

By: Linda A. Hill

A new associate in a consulting firm attempts to navigate his way through the norms and culture of a new setting and to manage his relationships with his superiors and peers, which got off to a poor start.

PLEASE NOTE: This case was revised in January 2014.... View Details

Keywords: Power and Influence; Rank and Position; Organizational Culture; Consulting Industry

July 2002 (Revised April 2003)
Case

Computer Associates International, Inc.: Governance and Investor Communication Challenge

By: Paul M. Healy and Krishna G. Palepu

Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details

Keywords: Business Earnings; Earnings Management; Stock Shares; Problems and Challenges; Communication Strategy; Accrual Accounting; Business Model; Budgets and Budgeting; Corporate Governance; Revenue; Computer Industry; Information Technology Industry

June 1987 (Revised August 1988)
Case

American Bank

By: Robert S. Kaplan

American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details

Keywords: System; Consolidation; Commercial Banking; SWOT Analysis; Fair Value Accounting; Cost Management; Price; Banking Industry; North and Central America; United States

February 1993 (Revised September 1994)
Case

Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction

By: Frank V. Cespedes and Marie Bell

The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans... View Details

Keywords: Marketing Channels; Product Marketing; Product Launch; Market Entry and Exit; Distribution Channels; Sales; Competitive Strategy

26 Sep 2012
News

The 30 Year Decline of American Entrepreneurship

01 Jul 2021
News

Three Powerful Marketing Trends Born In Lockdown

28 Apr 2020
Blog Post

A Crash Course in Saving a Family Business

Jiyoon Han (MBA 2021) is getting a taste of what it’s like to be a case protagonist—learning how to pivot while measuring unforeseen challenges against new opportunities. When news broke in March about how... View Details

February 2017
Case

Aston Martin: A Second Century of Performance and Luxury

By: Vish V. Krishnan, Karim R. Lakhani and Amram Migdal

Following the March 2016 launch of DB11, Aston Martin Lagonda Ltd.’s first new sports car platform in over a decade, this case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin has been characterized... View Details

December 2018 (Revised March 2019)
Case

R/GA: Corporate Venture Studio vs. Accelerator

By: Andy Wu, Grant Son and Aastha Thakkar

New approach to accelerating the development of innovation through corporate venturing by creating partnerships between startup venture and established corporations through the launch of the Global Sports Venture Studios created by R/GA Ventures and the Los Angeles... View Details