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  • 09 Mar 2016
  • Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

simulations, but Strategic Brew stands alone in scope. All 940 first-year students play the game simultaneously as part of the required Strategy course. Roughly 40 faculty and project members manage and supervise the events. “It’s a... View Details
Keywords: by Roberta Holland; Education; Food & Beverage
  • 06 Sep 2024
  • Blog Post

Harvard Business School Announces 2024 Goldsmith Fellows

that is deeply aligned with my core values, particularly those emphasizing leadership and innovation in social enterprise.” Matthias Argenyi. Matthias began his career at Garde Capital, where he designed and built an ESG strategy to... View Details
  • 12 Mar 2013
  • First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
  • 21 Jun 2011
  • First Look

First Look: June 21

Moreover, there is something resembling "intelligent design" in finance, whereby regulators and legislators act in a quasidivine capacity, putting dinosaurs on life support. The danger is that such interventions in the natural processes of the View Details
Keywords: Sean Silverthorne
  • 19 Jul 2016
  • First Look

July 19, 2016

proposals on material versus immaterial issues affect firms’ subsequent ESG performance and market valuation. We find that 58% of the shareholder proposals in our sample are filed on immaterial issues. We document that filing shareholder... View Details
Keywords: Sean Silverthorne
  • 25 Apr 2005
  • Research & Ideas

New Learning at American Home Products

in moving out of lower-value into higher-value paths as technologies and markets changed. Before World War II those managers became proficient in monitoring the processes of production and marketing in each... View Details
Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical
  • 01 Apr 2001
  • News

Khoo Teng Chye: Technology Turnaround in Singapore

market listing possibly as early as this year. “We have to look for new business beyond Singapore, but we can’t do that as a pure government agency,” Khoo explains. “We’ve had a tremendous change in the scope of our mission and in our... View Details
Keywords: Alejandro Reyes; Transportation
  • 01 Mar 2018
  • News

Realizing The Potential Of One Harvard

curriculum covers topics ranging from programming and data science systems to digital strategy and innovation to data-driven marketing. The course content includes both asynchronous learning sessions and sessions taught by Harvard faculty... View Details
  • March 2011 (Revised January 2015)
  • Teaching Note

The IASB at a Crossroads: The Future of International Financial Reporting Standards

By: Karthik Ramanna
Teaching Note for 111084 and 113089. View Details
Keywords: Growth and Development; Strategy; Corporate Governance; Fair Value Accounting; Financial Reporting; Standards; Problems and Challenges; Emerging Markets; Financial Services Industry; China
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  • November 2010 (Revised July 2011)
  • Case

FreshTec: Revolutionizing Fresh Produce

By: Jose B. Alvarez and Ryan Johnson
Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details
Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry
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  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Apparel and Accessories Industry; Biotechnology Industry; Communications Industry; Consumer Products Industry; Distribution Industry; Entertainment and Recreation Industry; Food and Beverage Industry; Health Industry; Information Industry; Information Technology Industry; Insurance Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Retail Industry; Technology Industry; Tourism Industry; Transportation Industry; Travel Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • 01 Jun 2005
  • News

Better than Cash

independent strategy and marketing consultant. In that time, approximately 550 CAP volunteers have donated nearly $7 million in consulting services. This year alone, fourteen teams of HBS alumni will donate... View Details
Keywords: Margie Kelley; CAP; HBS; nonprofits; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • Profile

Raghu Yarlagadda

lifetime While building set-top boxes and his LED lanterns, Raghu realized that “marketing, finance, and strategy skills are necessary to put technology in people’s hands. Formal training in these areas is essential.” Seeking advice from... View Details
  • Blog

Inside the Learning: The Impact of a Personal Case

foundation for making a significant, concrete impact on the organization and the executive's growth as a leader. PARTICIPANT PERSPECTIVE For more insight into the Personal Case, view our short video featuring AMP alumna Yulia Chekunaeva, who focused on her company's... View Details
  • 04 Sep 2019
  • News

Action Plan: A New ’Cue

marketing strategies and consumer activations around those three pillars, like ‘Back of the House Sessions,’ where we have musicians come in and record.” Be flexible. “On the restaurant side, we have three... View Details
Keywords: April White
  • 01 Jun 1999
  • News

Sheila Lirio Marcelo

Cambridge, for example, she served as a market research consultant, covering the telecommunications industry in Asia. Her strong interest in the region prompted her to seek a summer internship in the Philippines with Monitor Company, the... View Details
Keywords: Marguerite Rigoglioso
  • 01 Sep 2008
  • News

Alumni Books

brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on... View Details
Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 16 Apr 2001
  • Research & Ideas

Depression or Euphoria? Navigating the Market’s Mood Swings

to ask themselves what their needs really are, he said, as well as whether the company has a solid economic model and has people capable of formulating good strategy and seizing opportunities that present themselves. But most importantly,... View Details
Keywords: by Carrie Levine
  • August 2014 (Revised March 2015)
  • Case

Reinventing Retail: ShopRunner's Network Bet

By: Benjamin Edelman and Karen Webster
ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price... View Details
Keywords: Shopping Club; Coop; Pricing; Shipping; Marketing Channels; Global Strategy; Order Taking and Fulfillment; Information Technology Industry; Retail Industry; United States; China
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  • 23 Aug 2004
  • Research & Ideas

New Challenges for Long-Term Investors

spending needs as well as economic factors such as rising interest rates that affect different assets in different ways. Viceira's research analyzes asset allocation strategies for personal and institutional investors. He teaches... View Details
Keywords: by Ann Cullen