Filter Results:
(13,115)
Show Results For
- All HBS Web
(13,115)
- People (70)
- News (4,045)
- Research (5,719)
- Events (60)
- Multimedia (96)
- Faculty Publications (2,508)
Show Results For
- All HBS Web
(13,115)
- People (70)
- News (4,045)
- Research (5,719)
- Events (60)
- Multimedia (96)
- Faculty Publications (2,508)
- 21 Oct 2019
- Blog Post
Know Your Audience: Recruiting HBS Students for Consumer Products
(including HBS alumni whenever possible) and a strong presenter” in order to showcase company culture, highlight career paths, and engage the audience. Katja adds that students also appreciate interactive events during which students can engage with company... View Details
Keywords: Consumer Products / Retail
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- Article
Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood
By: Hong Luo and Laurina Zhang
Social movements have the potential to effect change in firm decision-making. In this paper, we examine whether the #MeToo movement, spurred by the Harvey Weinstein scandal, led to changes in the likelihood of Hollywood producers working with female writers on new... View Details
Keywords: Gender Inequality; Social Movement; Scandal; Creative Industries; Project Selection; Gender; Equality and Inequality; Social Issues; Film Entertainment; Projects; Change
Luo, Hong, and Laurina Zhang. "Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood." Management Science 68, no. 2 (February 2022): 1278–1296.
- July–August 2013
- Article
Relaxing the Taboo on Telling Our Own Stories: Upholding Professional Distance and Personal Involvement
By: Michel Anteby
Scholars studying organizations are typically discouraged from telling, in print, their own stories. The expression "telling our own stories" is used as a proxy for field research projects that, in their written form, explicitly rely on a scholar's personal involvement... View Details
Keywords: Fieldwork; Research Practiced; Distance; Involvement; Taboo; Practice; Ethics; Education Industry
Anteby, Michel. "Relaxing the Taboo on Telling Our Own Stories: Upholding Professional Distance and Personal Involvement." Organization Science 24, no. 4 (July–August 2013): 1277–1290.
- Program
Driving Nonprofit Performance and Innovation—Virtual
about performance measurement and prepare to lead performance-focused initiatives that will empower your organization and drive new levels of success. Details Maximize impact by aligning mission, strategy, and performance Develop a... View Details
- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
- Program
Senior Executive Leadership Program—China
where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your small learning group, and in... View Details
- 10 Sep 2020
- Blog Post
Founding a Company at the Intersection of Medicine and Technology
surgical robotics to treat lung cancer, the intersection of medicine and technology was a deep interest of his prior to HBS. He is now the Founder and CEO of Alife Health, which uses machine learning to help assess the healthiest embryo... View Details
- 03 Jun 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
and wellness company dedicated to helping people do what they love – better and for longer. Now they both are key leaders in the growing company that is making a positive impact on athletes around the world. Building a Winning Strategy... View Details
Keywords: Consumer Products / Retail
Paul W. Marshall
MBA Class of 1960 Professor of Management, Paul W. Marshall, is affiliated with the Entrepreneurial Management Unit and teaches The Entrepreneurial Manager in the Turnaround Environment. This Elective Curriculum course focuses on the role of... View Details
Anthony Mayo
Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS). He currently teaches and serves as the course head for... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
chain that generalizes Antràs and Chor (2013). To assess the evidence, we construct firm-level measures of the upstreamness of integrated and non-integrated inputs by combining information on the production activities of firms operating... View Details
Keywords: Sean Silverthorne
- 30 Nov 2018
- Blog Post
8 Reasons the Section Experience is the Best Part About HBS
up to texts from each of my roommates. Each text contains only one character: a single letter. One says “F”, the other “G”. This is the day we find out our sections. Naturally, I’d be the last to find out, since I have a habit of sleeping in. I open the HBS portal and... View Details
- October 2015
- Case
BandPage (A)
By: Karim R. Lakhani, Colin Maclay and Greta Friar
BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details
Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry
Lakhani, Karim R., Colin Maclay, and Greta Friar. "BandPage (A)." Harvard Business School Case 616-015, October 2015.
Balancing Risk and Reward: An Automated Phased Release Strategy
Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases... View Details
- March 2012
- Article
Enriching the Ecosystem
To remain a leader in innovation, the United States needs the support of foundational institutions that help seed, grow, and renew enterprises. Historically, these institutions-such as universities, venture creators, labor markets, and job-training programs-have tended... View Details
Keywords: Innovation and Invention; Organizations; Research and Development; Social and Collaborative Networks; Growth and Development Strategy; United States
Kanter, Rosabeth Moss. "Enriching the Ecosystem." Harvard Business Review 90, no. 3 (March 2012).
- 26 Oct 2016
- Blog Post
From Product Development to Business School
I sat there silently screaming. Eyes flitting across the room at the faces sitting around the table gathered for a Brita leadership team meeting. They couldn’t possibly do it, I thought to myself, clutching my 3D-printed prototype like a... View Details
- March 2022
- Supplement
Winning Business at Russell Reynolds (B)
By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details
Keywords: Compensation; Collaboration; Executive Search Firms; Consulting Firms; Compensation and Benefits; Restructuring; Human Resources; Human Capital; Management Practices and Processes; Organizational Culture; Organizational Change and Adaptation; Social and Collaborative Networks; Recruitment; Selection and Staffing; Talent and Talent Management; Consulting Industry; Employment Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America; Oceania
Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds (B)." Harvard Business School Supplement 422-046, March 2022.
- 12 Jan 2010
- First Look
First Look: Jan. 12
to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be easily stockpiled View Details
Keywords: Martha Lagace