Publications

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June 1994
Case

Green Marketing at Rank Xerox

By: Jeffrey F. Rayport

Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details

Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Manufacturing Industry; Consumer Products Industry; Europe

Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: People now expect companies... View Details

09 Jun 2003
Research & Ideas

The Benefits of “Not Invented Here”

talks about "open innovation" and his new book. Silverthorne: What's the one take-away you would like your business reader to walk away with from the book, Open Innovation: The New Imperative for... View Details

Keywords: by Sean Silverthorne

October 2012
Case

Dispensers of California, Inc.

By: David A. Wilson and David Hawkins

An investor seeking capital must prepare projected financial statements for a new business. View Details

Keywords: Financial Statement Preparation; Accounting Process; Forecasting and Prediction; Investment; Financial Statements; Business Startups; Capital; California

July 1993 (Revised September 1995)
Supplement

Block 16: Conoco's "Green" Oil Strategy (B)

By: Malcolm S. Salter and Susan E.A. Hall

Presents a continuation of the (A) case. New legal and social issues arise. View Details

Keywords: Energy Generation; Energy Industry

02 Nov 2022
News

It’s Fall on Campus!

February 2015 (Revised March 2022)
Case

Quincy Apparel (A)

By: Thomas R. Eisenmann and Lisa Mazzanti

Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup... View Details

Keywords: Retail; Failure; Online Retail; Women's Apparel; Business Startups; Business Plan; Business Model; Entrepreneurship; Production; E-commerce; Retail Industry; Technology Industry; Fashion Industry; New York (city, NY)

Jul 09 2019
Short Film

Inside the Classroom

Research Summary

Sustaining innovation in mature organizations

A theoretical investigation of how mature organizations can prevent exploitation (refinement of existing capabilities) from driving out exploration (development of new capabilities). We propose that perturbations create opportunity for organizations to learn. To... View Details

September 19, 2019
Article

Walmart CEO’s Decision on Guns Is the Kind of Corporate Courage We Need

By: Rosabeth Moss Kanter

Corporate courage is in short supply. CEOs generally avoid controversial public issues lest disgruntled groups strike back. That’s why Walmart’s actions to limit ammunition sales and advocate for new gun safety legislation mark a significant milestone. CEO Doug... View Details

Keywords: Gun Policy; Gun Violence; Social Issues; Corporate Social Responsibility and Impact; Leadership; Change; Policy

Read Now

September 2006 (Revised July 2009)
Case

BzzAgent, Inc. - 2005

By: William A. Sahlman and Caroline Perkins

Describes a set of financing issues confronting a rapidly growing company that uses "Word-of-Mouth" marketing techniques in promoting research, new products, or services. The company proposes to set the terms for a new round of venture capital it needs and to have... View Details

Keywords: Venture Capital; Investment; Marketing Communications; Marketing Strategy; Value

December 2005 (Revised August 2007)
Case

NewSchools Venture Fund in 2004: At a Crossroads

By: Stacey M. Childress and Caroline Joan King

Founded as one of the first venture philanthropy organizations in the United States in 1998, NewSchools Venture Fund brought new investors and new ideas to public education reform. By 2004, the organization and its founder were reassessing their model and their role in... View Details

Keywords: Business Model; Education; Social Entrepreneurship; Philanthropy and Charitable Giving; Growth and Development Strategy; Corporate Social Responsibility and Impact; United States

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May 1996 (Revised March 2005)
Case

Bombardier TEG (A)

By: Stephen P. Bradley and Takia Mahmood

Bombardier, a Canadian manufacturer of passenger railcars and market leader in the United States, faces aggressive competition from a new entrant, U.S.-owned Morrison Knudsen, that has come into the industry with closely related capabilities in engineering and... View Details

Keywords: Technological Innovation; Goals and Objectives; Strategy; Competition; Competitive Strategy; Competitive Advantage; Rail Transportation; Manufacturing Industry; Rail Industry; Canada; United States

July 1997
Case

We've Got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business

By: Clayton M. Christensen

Illustrates how a new management team at Medtronic's Cardiac Pacemaker business reversed a steep decline in market share by adopting certain management principles for new product development: clarifying strategy, aggregating project planning, accommodating the number... View Details

Keywords: Management Teams; Innovation Strategy; Innovation and Management; Product Development; Health; Technology; Change Management; Medical Devices and Supplies Industry; United States

May 1997 (Revised July 1997)
Case

Vermeer Technologies (D): Making Transitions

By: Ashish Nanda

Microsoft has acquired Vermeer, and Vermeer executives are both excited and concerned as they prepare to move to Redmond. Even though the acquisition has been financially rewarding, the Vermeer engineers worry how well they will adapt to their new home. Meanwhile,... View Details

Keywords: Horizontal Integration; Value Creation; Applications and Software; Acquisition; Product Development; Information Technology Industry

04 Feb 2020
News

To bring real change, leaders need to look outside their office building

31 Mar 2016
News

A Map for Economic Renewal Begins in Maine

15 Feb 2017
Video

Black Business Leaders & Entrepreneurship

July–August 2014
Article

How the Other Fukushima Plant Survived

By: Ranjay Gulati, Charles Casto and Charlotte Krontiris

In March 2011, Japan's Fukushima Daiichi nuclear power plant was devastated by three reactor explosions and two core meltdowns in the days following a 9.0 earthquake and a tsunami that produced waves as high as 17 meters. The world is familiar with Daiichi's fate; less... View Details