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Publications
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(120,049)
- Faculty Publications (580)
- April 1988 (Revised January 1992)
- Case
General Mills, Inc.: Corporate Strategy
- January 1988 (Revised May 1988)
- Case
General Motors' Asian Alliances
Describes all of General Motors' major alliances with Asian firms. These include Toyota, Fanuc, Isuzu, Daewoo, Suzuki, Nissan, and Hitachi. Students can discuss the rationale of each alliance, their risks, their management problems, and their likely evolution. Also... View Details
- October 1987
- Case
Philips Group--1987, The
By: Francis Aguilar and Michael Y. Yoshino
Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details
- October 1987 (Revised February 1992)
- Case
Motorola and Japan (A)
By: David B. Yoffie and John J. Coleman
In 1981, Motorola was reevaluating its strategy towards Japan. The firm had been successful in penetrating the Japanese market, and it was confronting increased Japanese competition at home. How it should respond and with what kind of organization were the central... View Details
- June 1987
- Supplement
B-W Footwear: Interview with Robert Siff, President, and Lawrence Siff, Video
By: David B. Yoffie
B-W Footwear's CEO and his son discuss questions of management succession and recent moves to bolster their profitability. View Details
- December 1986 (Revised April 1987)
- Case
Motorola's Japan Strategy
By: David B. Yoffie and John J. Coleman
- November 1986 (Revised December 1992)
- Case
Kentucky Fried Chicken (Japan) Ltd.
Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details
- 1986
- Book
Business Policy: Text and Cases
- November 1985
- Supplement
Paine Webber (A): Choosing a Corporate Strategy, Supplement
By: Dwight B. Crane and Robert G. Eccles Jr.
Keywords: Corporate Strategy
- November 1985
- Case
Paine Webber (A): Choosing a Corporate Strategy
By: Dwight B. Crane and Robert G. Eccles Jr.
- November 1985
- Case
Paine Webber (B): Implementing a Corporate Strategy
By: Dwight B. Crane and Robert G. Eccles Jr.
- May 1985 (Revised March 1993)
- Case
General Electric Co.--1984
By: Francis Aguilar and Richard G. Hamermesh
Describes the first four years of Jack Welch's tenure as CEO of the General Electric Co. Deals with the ways Welch has tried to change GE's strategy and planning activities and his attempts to make the company more entrepreneurial. View Details
- April 1985
- Supplement
Cleveland Twist Drill: Jim Bartlett, Video
By: Richard G. Hamermesh and Daniel F. Muzyka
Presents a question and answer session with Jim Bartlett, president of Cleveland Twist Drill. Edited into three parts. Bartlett provides additional insights into the case situation and also describes subsequent events at the company. View Details
- January 1985 (Revised March 2003)
- Case
Conex do Brasil
By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: BASF A.G.
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: British Petroleum, P.L.C.
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: ENI
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Exxon Chemical
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres