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Show Results For
- All HBS Web
(1,772)
- People (17)
- News (496)
- Research (769)
- Events (8)
- Multimedia (25)
- Faculty Publications (358)
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- Web
Profiles - MBA
achieving better societal outcomes. Find Eric on LinkedIn and his personal website COMPUTER SCIENCE, SECONDARY IN ECONOMICS QUINCY 2022 Cohort 3 Eric Lin "Discovering an idea is only the beginning. Everything else that goes around the idea -- the team, resources, and... View Details
- 01 Mar 2024
- News
Game On
Valerie, a lifelong athlete who brings decades of experience in the fitness industry to the role of COO; Gordon is CFO and general counsel. People would naturally assume that a private, indoor club simply meant bringing the play out of... View Details
- 10 Dec 2012
- Working Paper Summaries
Vulnerable Banks
Mastering the Management System
From HBSP: " Companies have always found it hard to balance pressing operational concerns with long-term strategic priorities. The tension is critical: World-class processes won't lead to success without the right strategic direction, and... View Details
- 04 May 2021
- Book
Best Buy: How Human Connection Saved a Failing Retailer
children, and to tell a personal story about that picture and about growing up. Earlier in the day, we had explored the notion of being “all in.” Being all in, I figured, has to connect with who we are and who we want to be. So, I wanted to understand what drove each... View Details
- Web
Indoor Spaces | About
of Nathaniel de Rothschild (MBA 1971) and is named in honor of his classmate Franklin R. Anderson (MBA 1971). Bricklin Classroom The Dan Bricklin Classroom, located inside Aldrich Hall, was named by the School in honor of alumnus and technology entrepreneur Dan... View Details
- 11 Feb 2002
- Research & Ideas
The Quiet Leader—and How to Be One
It's a perfectly natural thing. I think if a person working with and through other people has made the world a better place or avoided a problem for some organization, I'm willing to call him or her a leader. Whether they get a medal or an award or View Details
Keywords: by Martha Lagace
- 30 Sep 2019
- Book
6 Steps to Building a Better Workplace for Black Employees
in an attempt to recruit and retain more minorities, but the initiatives often fall short, the authors say. The problem: These programs tend to focus on helping black employees fit into the status-quo culture, rather than eliminating... View Details
Keywords: by Dina Gerdeman
- Profile
Harshini Chengareddty
thought there were clear-cut ways to be an effective or ineffective, good or bad leader but I’ve learned that there is no “one size fits all” approach to leadership. Every team and organization operates differently, and, in my opinion,... View Details
- 07 Jun 2023
- Blog Post
My One Case: MBA Class of 2023 Looks Back
proof of business viability before raising capital. The scrappiness and resilience displayed by the protagonists resonated deeply with me. Their focus on achieving product-market fit and establishing sound unit economics before seeking... View Details
- 13 Feb 2020
- Book
Open Your Organization to Honest Conversations
mistakes, says Beer in his new book Fit to Compete: Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy. Beer, who has spent 45 years working with hundreds of companies to execute organizational... View Details
Keywords: by Dina Gerdeman
- 22 Feb 2024
- Blog Post
It’s Time to Build: Why the MS/MBA Is Right for You!
generally applicable, I also hoped to stay technical where possible, especially in 2021 amid the changing environment for AI and Web3. A conversation with a friend and mentor Emily Batt (MS/MBA 2020) convinced me that Harvard’s MS/MBA was the right View Details
- 27 Jul 2020
- Book
Reflection: The Pause That Brings Peace and Productivity
we fall short of some ideal—and given the busy pace of our lives, “good enough” reflection is a real accomplishment, he says. How do we aim for good enough? The answer, Badaracco says, is to find an approach that fits comfortably into... View Details
Keywords: by Dina Gerdeman
- Web
Benefits | Predoctoral Researchers
healthcare/dental, paid time off. Dedicated Workspace Predoctoral researchers are co-located in spaces on the Harvard Business School (HBS) campus . Campus Services & Discounts HBS has many facilities and discounts —from the Shad Fitness... View Details
- 02 Nov 2023
- News
Seeding Startups
Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the... View Details
Keywords: April White
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
equally important goal of fitting in with the rest of society,” says Chiara Farronato, assistant professor at Harvard Business School. “Too much of a thing and it becomes a commodity, too little of a thing and it becomes something that’s... View Details
- 10 May 2021
- Research & Ideas
Who Has Potential? For Many White Men, It’s Often Other White Men
settings feel compelled to prove their worth, hide failures and mistakes, and avoid taking risks. But they are especially challenging for white women and people of color, whose talents are often overlooked or underestimated because they are less likely to View Details
Keywords: by Dina Gerdeman
- 01 Jun 2023
- News
In Full Flower
At Bloom & Wild, delivering a joyful experience that fits through a letter-box door slot (Courtesy of Bloom & Wild Group) When Aron Gelbard (MBA 2009) cofounded London-based Bloom & Wild in 2013, he did so with a specific goal: to make sending (and receiving) flowers... View Details
- Research Summary
Developing Organizational Capabilities to Compete
By: Michael Beer
Michael Beer’s current research focuses on the question of what makes an Effective Organization. Based on his extensive research and practice about this question Beer has identified six highly interrelated core capabilities:
- Capacity of the... View Details