by Susan Young - Publications - Faculty & Research

21 Oct 2016
News

The Type of Purpose That Makes Companies More Profitable

02 Sep 2016
Op-Ed

The Twitter Election

trouble but project an authenticity welcomed by many voters. He is keeping his marketing powder dry until after Labor Day, gambling that Clinton's August advertising blitz will not yet have sealed his fate.Trump is clearly more... View Details

Keywords: by John Quelch and Thales Teixeira

September 2003 (Revised October 2010)
Case

A Pain in the Hip

By: Richard M.J. Bohmer

Describes in detail the process of diagnosing the cause of a sore hip in a young girl. Referred to the emergency room by her pediatrician, the child is subjected to a set of diagnostic tests over a two-day period, each designed to reduce the uncertainty surrounding the... View Details

Keywords: Production; Service Delivery; Service Operations; Performance Improvement; Health Industry

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January 1997 (Revised June 1997)
Case

Corporate New Ventures at Procter & Gamble

By: Teresa M. Amabile and Dean Whitney

Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small,... View Details

Keywords: Innovation Strategy; Creativity; Working Conditions; Corporate Entrepreneurship; Groups and Teams; Retail Industry; Ohio

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11 Jun 2001
Research & Ideas

E-Commerce Unplugged

Companies that spent decades understanding consumer-buying psychology traditionally assumed that specific products could satisfy discrete consumer needs. Now, they will need to define consumers by their fundamental life intentions (the... View Details

Keywords: by Nitin Nohria & Marty Leestma

03 May 2016
First Look

First Look, May 3, 2016

2016 Berrett-Koehler Publishers Building the Future: Big Teaming for Audacious Innovation By: Edmondson, Amy C., and Susan Salter Reynolds Abstract—Machiavelli famously wrote, "There is nothing more difficult to take in hand, more... View Details

Keywords: Sean Silverthorne

June 2013
Case

The World Economic Forum's Global Leadership Fellows Program

By: Rakesh Khurana and Eric Baldwin

This case examines a distinctive leadership development program within the World Economic Forum. The program, born out of the conviction that the complexity of global challenges at the beginning of the 21st century required a new generation of global leaders, recruited... View Details

Keywords: Organizational Behavior; Leadership Skills; Training; Global Organizations; Global Leadership; World Economic Forum; Globalization; Leadership; Leadership Development; Leadership Style; Leading Change

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October 2011
Article

The Surprising Power of Age-Dependent Taxes

By: Matthew C. Weinzierl

This article provides a new, empirically driven application of the dynamic Mirrleesian framework by studying a feasible and potentially powerful tax reform: age-dependent labor income taxation. I show analytically how age dependence improves policy on both the... View Details

Keywords: Taxation; Policy; Age; Income; Mathematical Methods; Welfare; United States

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Read Now

18 Sep 2015
Blog Post

A Peek Inside Peek Weekend

students from each of these institutions (and many more besides) have participated in Peek Weekend for the last two summers. Aimed at rising juniors, seniors, and new college graduates - Peek was launched to help young women (specifically... View Details

08 Apr 2013
Research & Ideas

Women’s Summit Celebrates ‘Sisterhood of the Traveling Pantsuit’

factors such as hard work, help from others, or luck. That gap in self-confidence starts as young as middle school, she added, but can be reversed as more and more trailblazing women pave the way—women like Sharon Baum (HBS MBA '65), whom... View Details

Keywords: by Katie Koch & Harvard Gazette

25 May 2015
Blog Post

RapidSOS Wins the HBS New Venture Competition

HBS is an incubator of ideas. Students come to campus for two years to collaborate, innovate, and dream big. There are many entrepreneurial opportunities and resources available for budding startups and young entrepreneurs – and one... View Details

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

by transforming" the existing business or creating a new one. An effective e-leader, Hargrove continues, must shift from "being a productivity and efficiency junkie to being an opportunity seeker and innovator who quests for... View Details

Keywords: by Melissa Raffoni

05 Jul 2004
What Do You Think?

Work-Life: Is Productivity in the Balance?

threaten our world competitiveness. It may actually help us find ways to be more productive." Susan Seitel agreed, saying "there are ways to have both and we have proof. The country's dramatically increasing output comes... View Details

Keywords: by James Heskett

May 2020
Case

M-Lab: Enabling Innovation at Mitsubishi Corporation

By: Krishna Palepu and Allison M. Ciechanover

M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s... View Details

Keywords: Business Ventures; Disruption; Transformation; Corporate Entrepreneurship; Multinational Firms and Management; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Japan; United States

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08 Aug 2013
News

Truth in fiction

01 Dec 2016
News

Vive la Madeleine!

been imagining for the next phase of his career, but the story moved him. He had fond memories of snacking on madeleines as a young child—most likely Jeannette madeleines, although he couldn’t be certain. The son of a construction worker,... View Details

Keywords: Julia Hanna; illustrations by Natalya Balnova

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Imagine the glee of marketers at the dawn of the Internet era—could anyone imagine a more sophisticated, precise way of reaching consumers? By tracking the purchasing habits of its prey, marketers could respond with targeted advertising... View Details

Keywords: by Julia Hanna; Publishing; Advertising

02 Jan 2001
Research & Ideas

Gurus in the Garage

and growth. That triumph can be attributed to the Valley's distinctive geography, history, and culture. Why The Triumph Viewing the valley from the flight approach to San Francisco International, one is struck by how small the region is.... View Details

Keywords: by Dorothy Leonard & Walter Swap

01 Jun 2018
News

The Long Run

much unstoppable when he sets his sights on something. In the past, that has included carving green space out of Atlanta’s urban wastelands; writing legislation to preserve Georgia’s Native American archaeological sites threatened by... View Details

Keywords: Julia Hanna; photographed by Melissa Golden

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details