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    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: apparel; banking; beauty products; brokerage; chemical; computer; consulting; e-commerce industry; electrical equipment; electronics; financial services; food; high technology; industrial goods; information; information technology industry; internet; investment banking industry; manufacturing; marketing industry; metals; plastics; printing; professional services; software; steel; telecommunications; wholesale
    • Web

    Curriculum - Business & Environment

    Acquisitions, Value Creation Under Polman's leadership, Unilever focused on long-term shareholder value accretion with a multi-stakeholder approach that emphasized global... View Details
    • Web

    Profiles - MBA

    the last years, I've enjoyed getting to see the value and impact we will bring to the world, and look forward to seeing what is to come. Professional goals: I hope to lead the sustainable development of space, to guide us en masse towards... View Details
    • April 2024
    • Case

    Michelin in Motion: Putting Purpose to Work

    By: Hubert Joly, Nitin Nohria and Emilie Billaud
    When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a... View Details
    Keywords: Transformation; Talent and Talent Management; Innovation Strategy; Leading Change; Goals and Objectives; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Identity; Motivation and Incentives; Corporate Strategy; Diversification; Value Creation; Mission and Purpose; Valuation; Manufacturing Industry; Rubber Industry; Transportation Industry; Europe; France
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    • 07 Jun 2023
    • Blog Post

    My One Case: MBA Class of 2023 Looks Back

    (approximately 50 percent worker owned). While long-term wealth creation for frontline workers is great, I don’t want it to distract from the more immediate challenges that these workers face. By designing my operating model like... View Details
    • Web

    Business for Social Impact | Social Enterprise | Harvard Business School

    the publication of a book, the development of an MBA elective course on Business at the Base of the Pyramid, and the creation of an executive education program for leaders in the microfinance industry. Today, SEI continues to examine the... View Details
    • 2019
    • Chapter

    Return on Invested Capital (ROIC)

    By: Carliss Y. Baldwin
    Return on invested capital (ROIC) is a financial measure of the profitability of a firm or business unit. If it is greater than the business's cost of capital, then reinvestment of earnings increases shareholder VALUE. The ROIC also determines a maximum self-sustaining... View Details
    Keywords: Capital Efficiency; Dupont Analysis; Financial Metrics; Schumpeterian Competition; Sustainable Growth; Competitive Advantage; Financial Strategy; Resource Allocation; Valuation; Value Creation
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    • Web

    Faculty & Researchers - Managing the Future of Work

    School case, 2022. The Translucent Hand of Managed Ecosystems: Engaging Communities for Value Creation and Capture , Academy of Management Annals, 2022. With Elizabeth J. Altman and Michael Tushman.... View Details
    • Web

    Philanthropy - Institute For Strategy And Competitiveness

    Michael Porter’s ideas about competitive strategy. Shared value creation focuses on identifying and expanding the connections between societal and economic progress. Policies and operating practices that... View Details
    • 01 Nov 1999
    • Research & Ideas

    John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

    knew of them. The first N.C.R. sales script was the creation of Patterson's brother-in-law Joseph H. Crane. "How I Sell National Cash Registers," which became known as the Primer, contained instructions not only on what salesmen... View Details
    Keywords: by Walter A. Friedman
    • 11 Mar 2024
    • Blog Post

    A Day in the Life: Ben Hsieh

    takeover of Unilever by 3G Capital / Kraft Heinz. Over our 80-minute case, we discuss the strategies of Unilever (long-term value creation with sustainability at the center) and 3G / Kraft Heinz (steep... View Details
    • 02 Apr 2013
    • First Look

    First Look: April 2

    firms; growth and expansion through organic growth, merger/acquisition, or through lateral hires; and finally, sector mix and client mix/client focus. Purchase this case: http://hbr.org/search/413031-PDF-ENG Harvard Business School Case 713-424 Videogames: Clouds on... View Details
    Keywords: Sean Silverthorne
    • 09 May 2017
    • What Do You Think?

    Should Management Be Primarily Responsible to Shareholders?

    School Professor Sumantra Ghoshal questioned whether shareholders are even “owners” in the common sense of that term. As he put it, “If the value creation is achieved by combining the resources of both... View Details
    Keywords: by James Heskett
    • January 2017 (Revised March 2017)
    • Case

    SIN Capital and the Fullerton Health IPO

    By: Josh Lerner and Ann Leamon
    In early 2016, David Sin, founder of the Singapore-based private equity group SIN Capital and chairman of its primary holding, Fullerton Health, was deeply involved in preparations for taking Fullerton public on the Singapore stock exchange. Three years after SIN... View Details
    Keywords: Healthcare; Asia; IPO; Financing; Singapore; Growth; Health Care and Treatment; Private Equity; Initial Public Offering; Financing and Loans; Strategy; Value Creation; Growth and Development Strategy; Health Industry; Singapore
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    • Web

    Online Finance & Accounting Courses | HBS Online

    and can be used to assess, evaluate, and strategize your organization's financial health. A finance course will teach you the key levers that drive your company's performance and cover topics such as cash flow , value View Details
    • July 2009 (Revised May 2010)
    • Case

    Pfizer: Letter from the Chairman (A)

    By: Robert L. Simons and Natalie Kindred
    This case explores maximizing shareholder value as a goal in executive decision making. Over a period of nine years, three different Pfizer CEOs make critical decisions intended to increase shareholder value. But the results are disappointing. To allow students to... View Details
    Keywords: Decision Choices and Conditions; Corporate Accountability; Corporate Governance; Annual Reports; Business and Shareholder Relations; Value Creation; Pharmaceutical Industry; United States
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    • January 2025
    • Case

    Apax Partners: Deciding Whether to Bid for Trader Corp.

    By: Benjamin C. Esty and Edward A. Meyer
    Apax Partners’ investment committee was schedule to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made this... View Details
    Keywords: Value Creation; Network Effects; Private Equity; Growth Management; Digital Marketing; Business Strategy; Competitive Advantage; E-commerce; Valuation; Competition; Digital Platforms; Digital Strategy; Digital Transformation; Transition; Advertising Industry; Auto Industry; Information Industry; Canada; United Kingdom; New York (state, US); New York (city, NY)
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    • 2010
    • Book

    The Big Ditch: How America Took, Built, Ran, and Ultimately Gave Away the Panama Canal

    By: Noel Maurer and Carlos Yu
    On August 15, 1914, the Panama Canal was officially opened for business, thus changing the face of both world trade and military power and playing a pivotal role in the rise of the United States on the world stage. Today we view the creation of the Panama Canal as a... View Details
    Keywords: Political History; For-Profit Firms; Development Economics; Infrastructure; State Ownership; Ship Transportation; Panama; United States
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    • April 2021
    • Teaching Note

    Drinkworks: Home Bar by Keurig

    By: Sunil Gupta and Jonathan Levav
    Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
    Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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    • 12 Dec 2005
    • Research & Ideas

    Using the Law to Strategic Advantage

    and not a cost, managers are more likely to not only keep out of trouble but also to find new opportunities for value creation and capture. Q: You say that in many areas, and especially in the area of legal... View Details
    Keywords: by Sean Silverthorne; Legal Services