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  • June 2018 (Revised January 2019)
  • Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
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Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
  • April 2021
  • Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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Gupta, Sunil, and Jonathan Levav. "Drinkworks: Home Bar by Keurig." Harvard Business School Teaching Note 521-089, April 2021.
  • January 2025
  • Case

Apax Partners: Deciding Whether to Bid for Trader Corp.

By: Benjamin C. Esty and Edward A. Meyer
Apax Partners’ investment committee was schedule to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made this... View Details
Keywords: Value Creation; Network Effects; Private Equity; Growth Management; Digital Marketing; Business Strategy; Competitive Advantage; E-commerce; Valuation; Competition; Digital Platforms; Digital Strategy; Digital Transformation; Transition; Investment; Risk and Uncertainty; Advertising Industry; Auto Industry; Information Industry; Canada; United Kingdom; New York (state, US); New York (city, NY)
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Esty, Benjamin C., and Edward A. Meyer. "Apax Partners: Deciding Whether to Bid for Trader Corp." Harvard Business School Case 225-032, January 2025.
  • July 2022
  • Case

Bringing Ideas to Life: The Story of Paul English

By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
Paul English is one of the most imaginative innovators of his generation. This case explores his process of creative idea generation. The case includes an exercise for students to generate value-creating ideas from scratch. View Details
Keywords: Innovation & Entrepreneurship; Idea Generation; Founder; Startup; Imagination; Innovation and Invention; Business Startups; Entrepreneurship; Creativity; Value Creation
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Moon, Youngme, Frances X. Frei, and F. Katelynn Boland. "Bringing Ideas to Life: The Story of Paul English." Harvard Business School Multimedia/Video Case 322-709, July 2022. (Click here to access this case.)
  • Web

Academics - Health Care

the Harvard community. Elective Courses Elective health care-focused courses will vary from year to year. Upcoming HBS course offerings include: Innovating in Health Care: Field Course Problems with health care quality, access, and costs bedevil all countries. This... View Details
  • 20 Aug 2020
  • Book

From the Plow to the Pill: How Technology Shapes Our Lives

For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details
Keywords: by Dina Gerdeman
  • April 2004
  • Article

Do CEOs in Mergers Trade Power for Premium? Evidence from 'Mergers of Equals'

By: Julie Wulf
I analyze chief executive officer (CEO) incentives to negotiate shared control in the postmerger governance of the surviving firm. In order to do this, I study abnormal returns in a sample of "mergers of equals" (MOEs) transactions in which the two firms are... View Details
Keywords: Mergers and Acquisitions; Negotiation; Governance Controls; Power and Influence; Value Creation; Business and Shareholder Relations; Governing and Advisory Boards; Motivation and Incentives; Market Transactions
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Wulf, Julie. "Do CEOs in Mergers Trade Power for Premium? Evidence from 'Mergers of Equals'." Journal of Law, Economics & Organization 20, no. 1 (April 2004): 60–101.
  • Web

Online Finance & Accounting Courses | HBS Online

function and can be used to assess, evaluate, and strategize your organization's financial health. A finance course will teach you the key levers that drive your company's performance and cover topics such as cash flow , value View Details
  • January 2022
  • Case

Somatus: Value-Based Kidney Care (A)

By: Ariel D. Stern, Robert S. Huckman and Sarah Mehta
When Dr. Ikenna Okezie founded Somatus, a value-based kidney care provider, his goal had been nothing short of transforming kidney care delivery in the United States. Rather than relying on dialysis, a costly and intensive treatment for late-stage kidney disease, the... View Details
Keywords: Business Startups; Disruption; Entrepreneurship; Health; Health Care and Treatment; Health Disorders; Medical Specialties; Innovation and Invention; Disruptive Innovation; Management; Strategy; Business Strategy; Value; Value Creation; Health Industry; United States; Virginia
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Stern, Ariel D., Robert S. Huckman, and Sarah Mehta. "Somatus: Value-Based Kidney Care (A)." Harvard Business School Case 622-009, January 2022.

    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: apparel; banking; beauty products; brokerage; chemical; computer; consulting; e-commerce industry; electrical equipment; electronics; financial services; food; high technology; industrial goods; information; information technology industry; internet; investment banking industry; manufacturing; marketing industry; metals; plastics; printing; professional services; software; steel; telecommunications; wholesale
    • October 2008
    • Article

    It's Time to Make Management a True Profession

    By: Nitin Nohria and Rakesh Khurana
    In the face of the recent institutional breakdown of trust in business, managers are losing legitimacy. To regain public trust, management needs to become a true profession in much the way medicine and law have, argue Khurana and Nohria of Harvard Business School. True... View Details
    Keywords: Competency and Skills; Education; Ethics; Corporate Accountability; Management; Trust; Value Creation
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    Nohria, Nitin, and Rakesh Khurana. "It's Time to Make Management a True Profession." Harvard Business Review 86, no. 10 (October 2008).
    • February 2019 (Revised September 2021)
    • Case

    The a2 Milk Company

    By: Benjamin C. Esty and Daniel Fisher
    The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details
    Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; Milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Disruption; Innovation and Invention; Five Forces Framework; Market Entry and Exit
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    Esty, Benjamin C., and Daniel Fisher. "The a2 Milk Company." Harvard Business School Case 719-424, February 2019. (Revised September 2021.)
    • 2019
    • Chapter

    Return on Invested Capital (ROIC)

    By: Carliss Y. Baldwin
    Return on invested capital (ROIC) is a financial measure of the profitability of a firm or business unit. If it is greater than the business's cost of capital, then reinvestment of earnings increases shareholder VALUE. The ROIC also determines a maximum self-sustaining... View Details
    Keywords: Capital Efficiency; Dupont Analysis; Financial Metrics; Schumpeterian Competition; Sustainable Growth; Competitive Advantage; Financial Strategy; Resource Allocation; Valuation; Value Creation
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    Baldwin, Carliss Y. "Return on Invested Capital (ROIC)." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic. (Pre-published, October 2013.)
    • Web

    Business for Social Impact | Social Enterprise | Harvard Business School

    the publication of a book, the development of an MBA elective course on Business at the Base of the Pyramid, and the creation of an executive education program for leaders in the microfinance industry. Today, SEI continues to examine the... View Details
    • 28 Sep 2011
    • Research & Ideas

    The Profit Power of Corporate Culture

    Corporate culture is often thought of as a hard-to-define, or soft concept in management circles. Soft not in the sense that it isn't important—most CEOs will tell you that their ability to inculcate values and mission into the DNA of a... View Details
    Keywords: by Sean Silverthorne
    • August 2019 (Revised September 2021)
    • Background Note

    Analytical Tools in Private Equity: Return Bridge

    By: Victoria Ivashina and Abhijit Tagade
    This note explains the rationale and derivation behind “return bridge,” a key analytical tool used in the private equity industry to understand sources of value-add. The note elaborates on the advantages and the shortcomings of the return bridge. View Details
    Keywords: Return Bridge; Private Equity; Value Creation; Analysis
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    Ivashina, Victoria, and Abhijit Tagade. "Analytical Tools in Private Equity: Return Bridge." Harvard Business School Background Note 220-019, August 2019. (Revised September 2021.) (Prof. Ivashina is using this note for course this semester.)
    • February 2021 (Revised June 2021)
    • Case

    Barbarians at the Gate or Turnaround Gurus? Private Equity and the Rise of the LBO

    By: Tom Nicholas and John Masko
    During the 1980s, leveraged buyouts (LBOs) and the private equity (PE) firms responsible for carrying them out revolutionized both investment and management in the U.S. Between 1980 and 1989, buyout activity in the U.S. surged from $1 billion per year to $60 billion.... View Details
    Keywords: Leveraged Buyouts; Mergers and Acquisitions; Business Conglomerates; Restructuring; Borrowing and Debt; Private Equity; Bonds; Investment Return; Institutional Investing; Profit Sharing; Business History; Management Style; Private Ownership; Performance Effectiveness; Value Creation; Financial Services Industry; United States
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    Nicholas, Tom, and John Masko. "Barbarians at the Gate or Turnaround Gurus? Private Equity and the Rise of the LBO." Harvard Business School Case 821-016, February 2021. (Revised June 2021.)
    • Web

    Negotiation Course Online | HBS Online

    Analysis Overcoming Barriers to Value Creation Case Study: Unshrinkit Featured Exercises Negotiation simulation (Rijas and Vericampos: Negotiating a Long Term Service Contract) Peer feedback 8-10 hrs Module... View Details
    • 01 Nov 1999
    • Research & Ideas

    John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

    knew of them. The first N.C.R. sales script was the creation of Patterson's brother-in-law Joseph H. Crane. "How I Sell National Cash Registers," which became known as the Primer, contained instructions not only on what salesmen... View Details
    Keywords: by Walter A. Friedman
    • January 2017 (Revised March 2017)
    • Case

    SIN Capital and the Fullerton Health IPO

    By: Josh Lerner and Ann Leamon
    In early 2016, David Sin, founder of the Singapore-based private equity group SIN Capital and chairman of its primary holding, Fullerton Health, was deeply involved in preparations for taking Fullerton public on the Singapore stock exchange. Three years after SIN... View Details
    Keywords: Healthcare; Asia; IPO; Financing; Singapore; Growth; Health Care and Treatment; Private Equity; Initial Public Offering; Financing and Loans; Strategy; Value Creation; Growth and Development Strategy; Health Industry; Singapore
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    Lerner, Josh, and Ann Leamon. "SIN Capital and the Fullerton Health IPO." Harvard Business School Case 817-030, January 2017. (Revised March 2017.)
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