Publications

November 2002 (Revised March 2003)
Case

Water Policy Priorities Along the U.S.-Mexico Border

By: Ray A. Goldberg and Jose M. M. Porraz

The United States and Mexico face the challenges of managing shared water resources. The supply is limited and demand is growing on both sides of the border as a result of increased irrigated acreage and population growth. View Details

Keywords: Policy; Environmental Sustainability; Cross-Cultural and Cross-Border Issues; Negotiation; Agriculture and Agribusiness Industry; United States; Mexico

16 Jan 2024
Cold Call Podcast

How SolarWinds Responded to the 2020 SUNBURST Cyberattack

Keywords: Information Technology

December 2022
Case

Mission Produce in 2022

By: Forest Reinhardt, Jose B. Alvarez and Natalie Kindred

Founded by CEO Steve Barnard in 1983, California-based Mission Produce was a leading supplier of Hass avocados with a global sourcing, marketing, and distribution network and $892 million in 2021 sales. Barnard had been influential in the global avocado trade’s... View Details

Keywords: Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Consumer Products Industry; United States; California; Peru; Guatemala; Colombia; Mexico; Chile

04 Mar 2013
News

With Help From Novartis, Switzerland Moves On C-Suite Ripoffs

Person Page

Curriculum Vitae

Noel Watson

View Details

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

engineering. The result is a fuzzing of the boundaries between a company and some of the users of its products and services. There is a kind of "always on" communication system shaping up between the most outspoken and committed of the tech-minded users and... View Details

Keywords: by James Heskett

January 2000 (Revised March 2004)
Case

Officenet (A): Making Entrepreneurship Work in Argentina

Describes the creation and financing of Officenet, an office supply distributor in Argentina. The company serves the business-to-business market through a catalog (combined with phone orders) and also through an Internet-based catalog. Officenet is a pioneer in both... View Details

Keywords: Internet and the Web; Entrepreneurship; Business Startups; Growth and Development Strategy; Consumer Products Industry; Distribution Industry; Argentina

12 Jul 2022
Cold Call Podcast

Can the Foodservice Distribution Industry Recover from the Pandemic?

Keywords: Re: David E. Bell; Service; Food & Beverage

June 1981 (Revised August 1985)
Case

Shopfair Supermarkets (A)

By: John A. Quelch

The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal... View Details

Keywords: Competition; Marketing Strategy; Retail Industry; Food and Beverage Industry

Nov 2014
Report

Managing the Talent Pipeline: A New Approach to Closing the Skills Gap

The U.S. Chamber of Commerce Foundation recommends a new demand-driven approach—talent pipeline management—to close the skills gap. Extending lessons learned from innovations in supply chain management, this paper calls for employers to... View Details

10 Mar 2015
News

UCLA Researchers for the first Time Measure the Cost of Care for a Common Prostate Condition

January 2001 (Revised March 2003)
Case

Quantum Corporation: eSupplyChain Group

The eSupplyChain group has been recently formed with Quantum Corp.'s Hard Disk Drive Group to evaluate Internet/IT-based approaches to improving supply chain performance. The Hard Disk Drive Group has endured several quarters of poor financial performance and has... View Details

Keywords: Digital Platforms; Internet and the Web; Information Technology; Supply Chain Management; Business Strategy

March 1982 (Revised April 1989)
Background Note

Industrial Buyer Behavior

May be used as background material for courses in industrial marketing and industrial procurement. Surveys the economic, behavioral, and organizational influences that shape buying decision-making in corporations and other institutions. Also describes the kinds of... View Details

Keywords: Supply Chain; Marketing; Decision Making

11 May 2020
News

Apple to produce millions of AirPods in Vietnam amid pandemic

07 May 2014
Video

Donald Ralph, Ann Drake, Jane Garvey, and Tom Rice

07 Jan 2008
Research & Ideas

Pursuing a Deadly Opportunity

deaths (and only those individuals who lived in the state of Maryland), while the other focused primarily on diseased individuals and their families (who were also able to authorize donations upon death) living both in and out of state. "Rather than focus on the... View Details

Keywords: by Julia Hanna; Health

2018
Working Paper

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb

By: Chiara Farronato and Andrey Fradkin

We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from... View Details

Keywords: Peer To Peer; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry