Reputation - Publications - Faculty & Research

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

monitored fully. We thus rely on these individuals' professionalism and honor (or "enlightened self interest") to carry out their occupations. Across organizations, in the marketplace, factors like brand reputation and... View Details

Keywords: by Ann Cullen

06 Oct 2010
Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

assistant might . . . No, no, that wasn't fair. Forget I said that. The ridicule strategy is used less than the others, probably because it can snap back at the attacker. But when this strategy works, there can be collateral damage. Not only is a good idea wounded, and... View Details

Keywords: by John Kotter & Lorne A. Whitehead

14 Jul 2003
Research & Ideas

Understaffed and Overworked: What Now?

in business communications. "You'll burn out, your team will resent you, your reputation will suffer, and the work probably won't all get done anyway." Conversely, if you offer resistance to new duties when the company is down,... View Details

Keywords: by Paul Michelman

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

rely on the reputation of the nonprofit and the belief they have that the organization is doing, and will continue to do, good work. Edelman PR tracks consumer trust in global brands and has found that many global NGOs such as Amnesty... View Details

Keywords: by Manda Salls

29 Aug 2005
Research & Ideas

How Organizations Create Social Value

both nonprofits and corporations, a focus on EV and SV can enhance their reputation with consumers, government, and community. Corporations are seen as caring, and nonprofits are seen as efficient. Comparing Nonprofits And Corporations... View Details

Keywords: by Manda Salls

01 Dec 2022
News

My First Job

a private upstream-energy company in Houston. Within months, I discovered that principals were using raised funds for personal benefit. I resigned, even though the energy industry was in an economic downturn and jobs were hard to find. A private investor had told me... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

04 Nov 2010
What Do You Think?

Why Do We Chase Stars?

believe that management is a profession? What do you think? Original Article How many times have you seen this happen? An organization seeking to make a senior management change goes after someone from outside with a reputation for, and... View Details

Keywords: by Jim Heskett

30 Aug 2004
Research & Ideas

Real Estate: The Most Imperfect Asset

the real estate business and finding best practices, we can begin to unlock the wealth precluded from much of the world. Harvard Business School and the University, writ large, with its tremendous reputation and international stature,... View Details

Keywords: by Sarah Jane Johnston; Construction; Real Estate

09 Aug 2021
Research & Ideas

OneTen: Creating a New Pathway for Black Talent

contribute economically." This is a mostly American trend. Germany, for example, offers students comprehensive vocational education and apprenticeships—career paths considered as respectable as studying at a university. But in the US, vocational programs have a View Details

Keywords: by Rawi E. Abdelal, Katherine Connolly Baden, and Boris Groysberg

March 2023
Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details

Citation

Purchase

25 Jul 2005
Research & Ideas

Fool vs. Jerk: Whom Would You Hire?

which also may be difficult with the competent jerk—especially if you are afraid of how this might affect your reputation in his eyes or in the eyes of others to whom he may reveal your limitations. By contrast, the lovable fool may be... View Details

Keywords: by Tiziana Casciaro & Miguel Sousa Lobo

25 Aug 2014
News

Jonathan M. Nelson, MBA 1983

he says. “I had no idea that it would mushroom the way it did. I was just doing what I wanted to do.” Six years later, Nelson launched Providence Equity. Over the last 25 years, he and his partners have earned and sustained a reputation... View Details

Keywords: Susan Young

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

movement built a reputation for Costa Rica as a natural paradise and conservation hub,” Giacomin observes. “At the same time, local actors took advantage of this brand identity to build mainstream tourist facilities that weren’t in line... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

22 Feb 2022
News

Breaking News

regulators rose 15 percent. The findings suggest that companies become more lenient when the penalty is merely a financial one (and a minor one, at that) and there’s none of the reputational risk that a breaking story in the local paper... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

Resellers can offer significant added value (and benefit from reputation effects) by verifying the quality of goods when that quality is difficult to confirm. But that position can be prohibitively risky and costly if large numbers of... View Details

Keywords: by Julia Hanna

24 May 2017
News

Ilene H. Lang, MBA 1973

and helped take the company public. Along the way, she developed policies that enabled women to thrive at work—telecommuting (before it had a name) and flexible scheduling, among others. “There were no models for how to manage work life and family life,” says Lang.... View Details

Keywords: Susan Young

Web

Involvement in Faculty & Student Ventures | About

diligence on alumni ventures, as they would for any other venture, and to consider the impact such involvement will have on their commitments, obligations, and reputation as well as any potential impact on the School’s reputation. A... View Details

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

communications firm, named “PR Agency of the Decade” by AdAge. He has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the... View Details

Keywords: by Jill Avery and Richard Edelman

13 Jan 2021
Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

to the team. For leaders, it is essential to phase the postulated expectations with their own leadership behavior. Leaders should actively value the needs and contributions of team members and ask themselves: “What can I do for others?” By nature, developing a View Details

Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports

Publications