Reputation - Publications - Faculty & Research

09 Aug 2021
Research & Ideas

OneTen: Creating a New Pathway for Black Talent

contribute economically." This is a mostly American trend. Germany, for example, offers students comprehensive vocational education and apprenticeships—career paths considered as respectable as studying at a university. But in the US, vocational programs have a View Details

Keywords: by Rawi E. Abdelal, Katherine Connolly Baden, and Boris Groysberg

01 Aug 1998
News

High Honors

Johnson & Johnson in 1973 and in 1977 joined Standard Brands Incorporated. There she rose to become vice president of marketing for the margarine division. Standard merged with Nabisco in 1981, and in 1987 she was named president of Nabisco's grocery division. Earning... View Details

13 Jan 2021
Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

to the team. For leaders, it is essential to phase the postulated expectations with their own leadership behavior. Leaders should actively value the needs and contributions of team members and ask themselves: “What can I do for others?” By nature, developing a View Details

Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports

01 Mar 2008
News

THE 6 MYTHS OF CREATIVITY

Creativity’s reputation as a mysterious, unknowable trait (something of a myth in itself) has led to some erroneous ideas about what it is and how it functions in organizations. Here, Professor Teresa Amabile quashes some of these... View Details

Keywords: Arts, Sports, Language, Driving, and Other Schools; Educational Services; Management

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

political leaders, along with reputable mega-influencers, such as celebrities with similar backgrounds and interests, to put members of this segment at ease. Two common tactics: Sizing up the alternatives. Influencers can highlight the... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

monitored fully. We thus rely on these individuals' professionalism and honor (or "enlightened self interest") to carry out their occupations. Across organizations, in the marketplace, factors like brand reputation and... View Details

Keywords: by Ann Cullen

14 Jul 2003
Research & Ideas

Understaffed and Overworked: What Now?

in business communications. "You'll burn out, your team will resent you, your reputation will suffer, and the work probably won't all get done anyway." Conversely, if you offer resistance to new duties when the company is down,... View Details

Keywords: by Paul Michelman

09 Dec 2002
Research & Ideas

Most Accountants Aren’t Crooks—Why Good Audits Go Bad

relationship, potential loss of the contract, and possible unemployment. But the costs of a positive report when a negative report is called for—protecting the accounting firm's reputation or avoiding a lawsuit, for example—are likely to... View Details

Keywords: by Max H. Bazerman, George Loewenstein & Don A. Moore; Accounting; Financial Services

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

movement built a reputation for Costa Rica as a natural paradise and conservation hub,” Giacomin observes. “At the same time, local actors took advantage of this brand identity to build mainstream tourist facilities that weren’t in line... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

04 Jun 2018
What Do You Think?

Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?

someone, perhaps a highly experienced, high-profile executive, who might not otherwise be available or interested in the job? On the other hand, if the person is to be hired, what are the costs in terms of damage to an organization’s View Details

Keywords: by James Heskett

30 Aug 2004
Research & Ideas

Real Estate: The Most Imperfect Asset

the real estate business and finding best practices, we can begin to unlock the wealth precluded from much of the world. Harvard Business School and the University, writ large, with its tremendous reputation and international stature,... View Details

Keywords: by Sarah Jane Johnston; Construction; Real Estate

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

Resellers can offer significant added value (and benefit from reputation effects) by verifying the quality of goods when that quality is difficult to confirm. But that position can be prohibitively risky and costly if large numbers of... View Details

Keywords: by Julia Hanna

December 2019
Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman

This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details

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Involvement in Faculty & Student Ventures | About

diligence on alumni ventures, as they would for any other venture, and to consider the impact such involvement will have on their commitments, obligations, and reputation as well as any potential impact on the School’s reputation. A... View Details

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

communications firm, named “PR Agency of the Decade” by AdAge. He has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the... View Details

Keywords: by Jill Avery and Richard Edelman

28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

reputational consequences. Before recently filing for Chapter 11, Neiman Marcus had undoubtedly discussed refinancing options with its creditors, but that did not garner the same headlines as the bankruptcy filing. To avoid or reduce... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

Video

Naguib Sawiris

Naguib Sawiris, Chairman of Orascom TMT Investments, shares advice for aspiring entrepreneurs in emerging markets, emphasizing the value of education, perseverance, and dedication to hard work particularly at the start of one’s career. View Details

Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC)

The MBA course on "Risks, Opportunities, and Investments in an Era of Climate Change" is ideal for students who aspire to become entrepreneurs by starting their own company or joining a start-up that is driving innovation and solving challenges posed by climate change.... View Details

Comment

Which Accusations Stick?

By: Jillian J. Jordan

The social function of witchcraft accusations remains opaque. An empirical study of Chinese villagers shows that the label ‘z hu’ influences who interacts across a social network, but appears not to tag defectors in service of promoting cooperation. An open question... View Details

Keywords: Society; Reputation

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