Publications

19 Feb 2020
News

Casper and DTC Brands, Plus California’s New Freelancer Law

Article

Market Integration in Developed and Emerging Markets: Evidence from the CAPM

By: Robert Bruner, Wei Li, Mark Kritzman, Simon Myrgren and Sebastien Page

Beta, as measured by the Capital Asset Pricing Model (CAPM), is widely used for pricing stocks, determining the cost of capital, and gauging the extent to which markets are integrated. The CAPM model assumes that equilibrium conditions prevail. The choice of which... View Details

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Developing Instructor Style - Christensen Center for Teaching & Learning

expense. Instructors can draw on verbal and non-verbal signals, such as facial expression, gesture, posture, and movement, in order to convey two basic messages to students: "You are in good hands" and "Now, it's up to you." Instructors View Details

04 May 2016
What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

When Should Control Over a Brand Be Ceded to the Public? The verdict is in. Our hardly scientific poll has endorsed the name of Boaty McBoatface for the new research vessel being commissioned by the UK’s... View Details

Keywords: by James Heskett; Advertising

March 2024 (Revised April 2024)
Case

Angel City Football Club: Scoring a New Model

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller

In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details

Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Entertainment and Recreation Industry; United States; California; Los Angeles

December 2007 (Revised July 2008)
Supplement

MINI USA: Finding a New Advertising Agency (B)

Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details

Keywords: Advertising; Acquisition; Service Operations; Sales; Strategy; Advertising Industry

November 2017
Case

Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals

By: Andy Zelleke and Emilie Billaud

This case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world’s first company known to have crafted a new corporate strategy based on the United Nations... View Details

Keywords: Corporate Governance; Transformation; Environmental Sustainability; Corporate Social Responsibility and Impact; Mission and Purpose; Business and Shareholder Relations; Business and Stakeholder Relations; Business Strategy; Organizational Culture; Organizational Change and Adaptation; Biotechnology Industry; Europe; Denmark

24 Apr 2014
News

When being a good neighbor means economic development

projects in America, Mission Rock will be developed on land owned by the Port of San Francisco. Team officials plan to break ground in 2015. In addition to construction jobs, the project is expected to support more than 7,000 permanent... View Details

04 Aug 2020
Blog Post

HBS Career & Professional Development Responds to COVID-19

Kristen Fitzpatrick (HBS '03) is the Managing Director of HBS Career and Professional Development (CPD). In this role, she also coaches alumni and MBA students. Through her interactions with recruiters over the past decade, Kristen is... View Details

December 2006 (Revised November 2008)
Case

The New York Jets--A West Side Story

In 2005, Jay Cross, New York Jets president, must decide how to proceed with finding a new home for the football team he heads after New York's Public Authorities Control Board rejects a $1.4 billion plan to build the New York Sports and Convention Center (NYSCC) on... View Details

Keywords: Buildings and Facilities; Investment; Negotiation Deal; Negotiation Process; Partners and Partnerships; Urban Development; Sports; Real Estate Industry; Sports Industry

20 Jun 2016
News

Having an Impact on Development and Poverty Issues

development challenges facing India and other emerging economies, through impact investing in areas such as affordable housing, financial inclusion, and access to energy. The other is VSG Capital Advisors, an investment bank that is... View Details

Keywords: Constantine von Hoffman

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

about innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55477 November–December 2018 Organization Science Slack Time and Innovation By: Agrawal, Ajay, Christian Catalini, Avi Goldfarb, and Hong Luo Abstract— Traditional innovation models... View Details

Keywords: Dina Gerdeman

Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was looking to build the business that would unlock its growth and... View Details

December 2019
Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman

This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details

20 Oct 2008
Research & Ideas

The Seven Things That Surprise New CEOs

released On Competition, Porter collects his most influential articles from HBR, and adds new work on health care, philanthropy, social responsibility, and leadership. This excerpt, coauthored with Harvard Business School professors Jay... View Details

Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of View Details

Keywords: by HBS News

April 1989
Case

News and No Comment at Emery Air Freight

By: Stephen A. Greyser and Norman Klein

A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent "no comment" policy and other factors that can lead to... View Details

Keywords: Reputation; Newspapers; Communication Strategy; Shipping Industry