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Show Results For
- All HBS Web
(1,339)
- People (4)
- News (201)
- Research (807)
- Events (8)
- Multimedia (1)
- Faculty Publications (384)
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- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
very different means. Where the NEA has a nearly 50-year history of art market-making, with vetted mechanisms for ensuring artistic quality and value, Kickstarter offers almost the opposite—it makes funding more into a matter of marketing... View Details
Keywords: Entertainment & Recreation
- 11 Dec 2020
- Research & Ideas
Economic Jitters Push Pandemic Job Seekers to Big Companies, Not Startups
The coronavirus pandemic is spurring job applicants to seek positions at big companies and avoid startups in what new research calls an economic “flight to safety.” Job applicants using AngelList Talent, the... View Details
Keywords: by Rachel Layne
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
designed to prepare millennials particularly for future leadership. Should applicants be winnowed out with the use of "deep indicator" analytics like the puzzles used by Facebook? Should curricula place greater emphasis on the... View Details
Keywords: by James Heskett
- November 2023 (Revised January 2024)
- Case
Bridgit: Persevere or Pivot?
By: Reza Satchu and Patrick Sanguineti
In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details
Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada
Satchu, Reza, and Patrick Sanguineti. "Bridgit: Persevere or Pivot?" Harvard Business School Case 824-118, November 2023. (Revised January 2024.)
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
the order management cycle? Benson Shapiro: In the late 1970s, when I was teaching the Industrial Marketing course in the MBA program at Harvard, it began to become clear to me that to really manage many businesses, one needed to deal... View Details
Keywords: by Sarah Jane Johnston
- 20 Nov 2012
- First Look
First Look: November 20
PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
- 09 Nov 2015
- Research & Ideas
These Employers Pay Higher Salaries than Necessary
buyer. Now translate the same situation from a brick-and-mortar bazaar to an online peer-to-peer marketplace such as Upwork, which allows businesses to outsource work to freelancers, frequently overseas. “Workers on the market have lots... View Details
- 08 Apr 2014
- First Look
First Look: April 8
enforce policies for affiliates, while other merchants ask their ordinary marketing staff to perform these functions. For clear violations of applicable rules, we find that outside specialists are most... View Details
Keywords: Sean Silverthorne
- September 2019 (Revised February 2020)
- Teaching Note
Fishbowl: Scaling Up
By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- 09 Mar 2009
- Research & Ideas
How to Revive Health-Care Innovation
talent, and resources of the leading organizations in an established system always are absorbed in improving their best products, which are sold to address the most demanding applications in the industry. Why? Because the high end of most... View Details
- 01 Sep 2015
- First Look
First Look -- September 1, 2015
PUBLISHED PAPERS forthcoming Advances in Strategic Management Strategy Beyond Markets By: Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, eds. Abstract—Since the early 1990s, strategy beyond View Details
Keywords: Sean Silverthorne
- 02 May 2008
- What Do You Think?
What is the Future of State Capitalism?
Gupta comments, "Countries like India ... need investments in infrastructure .... Where does it get the money it needs? From the money owners. How does it matter who they are?" Could global financial markets accommodating state... View Details
Keywords: by Jim Heskett
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
internationally acclaimed experts, have curated this timely volume to help newcomers and seasoned researchers alike to rapidly comprehend a diverse set of thrusts and tools in this rapidly growing cross-disciplinary field. The Handbook covers a wide range of macro-,... View Details
Keywords: Dina Gerdeman
- 11 Oct 2022
- Research & Ideas
Shrinking the Racial Wealth Gap, One Mortgage at a Time
Hiring more minority loan officers could help people of color secure significantly more home loans and address one of the biggest factors driving the racial wealth gap, new research finds. In the white-dominated US banking industry, minority borrowers’ View Details
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
Summing Up Is "Collateral Damage" from Economic Bubbles Inevitable, Necessary, and Useful? According to the old saw, markets are made by differences of opinion. If that's the case, there is a real View Details
- 29 Sep 2008
- Research & Ideas
How Economics May Lead to Better Football Games
Markets don't just determine prices, they also determine who gets what. For commodities, the price does most of the work, but many markets, like labor markets, don't clear by price alone. You don't hire just anyone who is willing to work... View Details
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
Professor Joseph B. Lassiter III's research explores entrepreneurial marketing in high-potential ventures. He describes entrepreneurial marketing as a mindset and a process, one that involves gathering... View Details
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
insights into how we can lead more balanced lives. Tell us in the comment section below what you thought were the most interesting business trends of the year. Minorities Who 'Whiten' Job Resumes Get More Interviews African American and Asian job View Details
Keywords: by Sean Silverthorne