Filter Results:
(615)
Show Results For
- All HBS Web
(615)
- People (1)
- News (293)
- Research (175)
- Events (2)
- Multimedia (7)
- Faculty Publications (108)
Show Results For
- All HBS Web
(615)
- People (1)
- News (293)
- Research (175)
- Events (2)
- Multimedia (7)
- Faculty Publications (108)
- 01 Sep 2008
- News
The Levitt Brand
transformed the magazine from a more academic publication to one that targeted business managers with relevant, accessible articles. He shortened articles and even added cartoons, a decision that appalled some. His aim, Levitt told... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
of dried bananas, peanuts, and magazines from hawkers; rattletrap buses belch black filth; and all notions of right-of-way are wishful thinking. Average round-trip commutes of about 50 miles take four hours, prompting some to keep... View Details
- 01 Mar 2005
- News
Answering the Call
magazine article about Shouldice in 1982, and it nicely illustrated excellence in the delivery of a service,” explains the case’s author, Professor James Heskett. “I knew we had a good story, and when I learned that Shouldice management... View Details
- 01 Dec 2007
- News
How Business Schools Lost Their Way
has suggested that it happened in the early 1970s, when the postwar order of relationship capitalism showed its first signs of impending collapse. Jensen pointed to the publication in the New York Times Magazine in 1970 of an article on... View Details
- Web
2016 Symposium - Race, Gender & Equity
cutting-edge research on stress and workplace culture. Her research has been featured in media outlets such as the New York Times, Fortune Magazine and Scientific American. Dr. Purdie-Vaughns currently serves as a consultant for a variety... View Details
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
https://www.hbs.edu/faculty/Pages/item.aspx?num=55650 February 2019 Top Sales Magazine Sales Managers Must Manage By: Cespedes, Frank V. Abstract— A common complaint from C-level executives about their sales colleagues concerns the... View Details
Keywords: Dina Gerdeman
- 11 Aug 2016
- Cold Call Podcast
Why College Rankings Keep Deans Awake at Night
this system is extraordinarily new. The US News and World Report, which everyone knows in the United States, started its college rankings in 1983 because it was a failing news magazine that needed another business to stay in print. That's... View Details
- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
people, other resources, and a broader context to create a viable market offering. One of the questions the case raises is 'what is Winfrey in the business of? What is she offering her consumers, viewers, magazine readers, and the people... View Details
- 08 Mar 2004
- Research & Ideas
Secret to Success: Go for “Just Enough”
unique lifestyle, and the most profit possible. Pick up any magazine and you can find a glamorized message of "making it" that assumes not only extreme performance but maximized reward: great wealth, drop dead attractiveness,... View Details
Keywords: by Laura Nash & Howard Stevenson
- 08 May 2019
- News
Lessons from the Ashes
Journal, and grew to include everything from magazines to radio and TV stations. Warwick Fairfax (MBA 1987), the founder's great-great grandson, grew up with the expectation that he would someday run the company and carry on the family... View Details
- 01 Dec 1999
- News
The Way You See It
percent of respondents felt that b-schools would have more influence in the future than today. Twenty-five years from now, we trust that the Bulletin, in a format - or device - that may look quite different from the magazine you are now... View Details
- 01 Jun 2015
- News
Screen Grab
content such as its Red Bulletin lifestyle magazine and feature-length films focusing on skiing, snowboarding, and motorcycle racing—just the sort of exploits favored by Red Bull’s young, mainly male audience. Yes, the energy drink’s... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
centuries, not decades. The ten years that it took to conceive, plan, and build the East Building were well-spent, judging by the superb reception the I.M. Pei-designed structure has received, including its recent designation by Architecture View Details
- 01 Sep 2006
- News
Light Years Ahead
than an effort to boost magazine and newspaper sales, with little foundation in what’s really important to know about a school. What do you do in your spare time, if you have any? Sailing is an early passion that I continue to enjoy. When... View Details
- 28 Feb 2025
- News
Joy to the World
focused on true mental health from a young age. Not in the sense that we often talk about mental health—of it being kind of treating mental illness, but really how do we flourish? And so thought a lot about the things that matter most for happiness, for joy. My sister... View Details
- 01 Mar 2004
- News
New Horizons for Iraq
management expert L. Paul (“Jerry”) Bremer III (MBA ’66) was named Administrator of Iraq’s Coalition Provisional Authority last May. His responsibilities include overseeing virtually every detail of life in Iraq except military operations, an assignment Fortune View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day cost. All these efforts are... View Details
Keywords: by Manda Mahoney
- 07 Oct 2008
- First Look
First Look: October 7, 2008
interests of general voters. By collecting news and combining it with entertainment, media are able to inform passive voters on politically relevant issues. To show the impact this information has on legislative outcomes, we document the effect "muckraking"... View Details
Keywords: Martha Lagace
- 11 Dec 2012
- First Look
First Look: Dec. 11
case:http://hbr.org/search/712415-PDF-ENG Monocle Soltes, Eugene, and Sara HessHarvard Business School Case 113-024 Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brûlé to counter a perceived... View Details
Keywords: Sean Silverthorne
- 01 Sep 2017
- News
History’s Lessons
promising a lawsuit if the magazine went ahead. Milton Greenstein, the New Yorker’s legal counsel, told his counterpart at Velsicol, “Everything in those articles has been checked, and it is true. Go ahead and sue.” The manufacturer also... View Details