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  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

will appear in a forthcoming issue of the Journal of Marketing Research. The research could help retailers and marketers decide when it's best to lead with price, which products work best with that strategy, and how to frame sales... View Details
Keywords: by Carmen Nobel; Retail
  • July 2018 (Revised January 2021)
  • Case

RunKeeper

By: Shikhar Ghosh and Shweta Bagai
The case examines the focus of an early stage company and how venture capital can distort a founder’s view. It encompasses issues such as financing, understanding the founders’ definition of success/failure, defining and pivoting a business model, and determining the... View Details
Keywords: Early Stage Funding; Pivot; Entrepreneurship; Venture Capital; Business Model; Health Industry
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  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

School. A book excerpt follows. Sarah Jane Gilbert: Your book focuses on how companies can profit, regardless of market conditions, by immersing themselves in the lives of their customers. Please describe the business model of looking... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 21 Sep 2020
  • Research & Ideas

Are You Sabotaging Your Own Company?

During World War II, the predecessor to the US Central Intelligence Agency produced a secret field manual detailing how “citizen-saboteurs” could disrupt the operations of enemy organizations. In addition to inflicting physical damage, the manual notes that workers on... View Details
Keywords: by Dina Gerdeman
  • April 2014 (Revised June 2015)
  • Case

Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris
Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
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  • 14 Jan 2019
  • Op-Ed

These 4 CEOs Created a New Standard of Leadership

Group to add healthier products to its lineup. When soft drink sales declined in 2010, shareholders criticized PepsiCo’s execution. Nooyi responded by beefing up PepsiCo’s marketing and strengthening her leadership team—but held firm to... View Details
Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

this a priority, nagging them like worried grandmothers and sending chicken soup to their home offices if that is what it takes. Leaders also need to model self-care for their teams. Looking disheveled and exhausted in virtual meetings... View Details
Keywords: by Sean Silverthorne
  • Fast Answer

What are the best finance interview prep resources?

Venture Fizz - Hiring and Breaking in the Venture Capitalist World Coding VC - Behind the Scenes at a VC Fund, Part 1: Deals, Deals, Deals The Glocap Guide to Getting a Job in Private Equity Compensation Compensation data by position and fund size   ... View Details
  • 28 Jan 2020
  • Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

building means. It is a concrete (literally) manifestation of a fixed structure and thus hard to change from inside it. Buildings are metaphors for institutions, which are hard-and-fast conventions and establishments that have become... View Details
Keywords: by Sean Silverthorne
  • July 2025
  • Case

Osteoboost: Go-To-Market Strategy in a Healthcare Startup

By: Regina E. Herzlinger, Ben Creo, Jacob M. Cook and Rachel Lev-Corn
Osteoboost focuses on how a health care Medtech startup with a new device for treating osteopenia. The firm decides among alternative go-to-market strategies, including B2B (the firm to healthcare providers), DTC (directly to consumers), or some combination of the two... View Details
Keywords: Business Startups; Innovation Strategy; Financial Strategy; Health Industry; Medical Devices and Supplies Industry; United States
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  • 10 May 2010
  • Research & Ideas

What Top Scholars Say About Leadership

neglected. This trend was exacerbated as research inside the academy moved more toward large computerized databases. Leadership largely dropped off the agenda in mainstream academic institutions. It is ironic, though. If we go back to the... View Details
Keywords: by Martha Lagace; Education
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

Specialization and signify your deep expertise in entrepreneurship and innovation. Learn More about what you earn What Learners are Saying Disruptive Strategy has given me confidence and clarity in my decisions, and I can already see the material impact of applying... View Details
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

had booked 400,000 pre-orders for its Model 3 sedan—a $35,000 vehicle that won’t even go into production until 2017. None of those sales were made through franchised dealerships; Tesla uses only... View Details
Keywords: by Sean Silverthorne; Auto
  • Blog

Is AI Coming for Your Job?

may have additional knowledge or context that the AI doesn't (e.g. that the AI hasn't been trained on, propriety knowledge, a better understanding of the specific task at hand, etc.). Another risk with these generative AI models is that... View Details
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

homogeneous product space. The data set has the unique feature of containing sales records from outlet stores wherein a subset of products have verifiably fictitious list prices and discounts, allowing for measurement of their impact on... View Details
Keywords: Dina Gerdeman
  • Web

Online Business Analytics Course | HBS Online

sales using Excel and interpret the output 8 hrs Module 5 Multiple Regression Identify relationships among three or more variables to improve understanding of data and provide better forecasts. Highlights Single Versus Multiple Regression... View Details
  • 02 Jun 2020
  • Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

perceived as a cool phenomenon with a ton of money to be earned if the model can be made to work. Nothing made the point better than former Uber CEO Travis Kalanick’s founding of the startup CloudKitchens. The economics are appetizing... View Details
Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage
  • 16 Aug 2016
  • First Look

August 16, 2016

forthcoming PublicAffairs Why They Do It: Inside the Mind of the White-Collar Criminal By: Soltes, Eugene F. Abstract—From the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemer Bernie Madoff, the failings of... View Details
Keywords: Sean Silverthorne
  • Web

Winners & Runners-Up | New Venture Competition

healthier alternative candy bar snack. Business Track, 2025 Argus Systems Lisa Yan (MBA 2025) Drew Borinstein (MBA 2025) Business Track Winner Accelerating AI model development for physical AI. HydroHaul Eli Litchman (MBA 2025) Fenil... View Details
  • 23 Jul 2012
  • Research & Ideas

The Power of Conversational Leadership

top assume otherwise. “Having communication that goes bottom-up is just as important as having communication that goes top-down.” "In many cases you have an executive team that's so sure about company strategy, but then you go inside the... View Details
Keywords: by Carmen Nobel