Publications

April 1990 (Revised March 1992)
Case

Oakland A's: Baseball's Great Transformation

By: Leonard A. Schlesinger

The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans,... View Details

Keywords: Transformation; Customer Focus and Relationships; Sports; Sports Industry; California

1 Nov 1989
Conference Presentation

Computer Supported Cooperative Work: A Field Study on Organization Assimilation of Innovation

By: L. M. Applegate

Keywords: Information Technology; Cooperation

01 Apr 1989
Conference Presentation

The Future of Bureaucracy and Hierarchy in Organizational Theory: A Report from the Field

By: R. M. Kanter

Keywords: Theory; Organizational Structure

1988
Chapter

Originality in Management Accounting Systems: Field Studies of the Processes

By: Robert S. Kaplan

Keywords: Accounting; Innovation and Management

September 1988 (Revised September 1993)
Case

Mrs. Fields Cookies

By: James I. Cash Jr.

Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details

Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Food and Beverage Industry; Information Technology Industry

1987
Book

Accounting and Management: Field Study Perspectives

By: Robert S. Kaplan and William J. Bruns

Keywords: Accounting; Management; Perspective

1987
Introduction

The Role of Field Studies in Accounting Research and the Development of Accounting

By: Robert S. Kaplan

Keywords: Accounting

April 1986 (Revised July 1986)
Supplement

Duncan Field (B)

By: Howard H. Stevenson

Following the acquisition of a new business, the manager is approached for the "continuation" of a regular payment for services to "insure labor peace" and maintain a parking lot. The case allows discussion of ethical, legal, and practical issues involved. View Details

Keywords: Acquisition; Ethics; Law; Management; Service Industry

May 1985
Supplement

Quaker Oats Co.: Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video

By: John A. Quelch

February 1985
Teaching Note

Duncan Field (A), Teaching Note

By: Howard H. Stevenson and Michael J. Roberts

Teaching Note for (9-382-137). View Details

Keywords: Acquisition; Negotiation; System; Personal Development and Career; Entertainment and Recreation Industry

1984
Book

The Results and Interpretation of Three Field Trials of Lysine Fortification of Cereals

By: James E. Austin, Jean Pierre Habicht, Max Milner, Vernon Young and Linda D. Myers

Keywords: Food; Nutrition

1982
Article

Children's Artistic Creativity: Detrimental Effects of Competition in a Field Setting

By: T. M. Amabile

Girls whose ages ranged from 7 to 11 years made paper collages during 1 of 2 residential parties. Those in the experimental group were competing for prizes, whereas those in the control group expected that the prizes would be raffled off. Artist-judges later rated each... View Details

Keywords: Creativity; Early Childhood Education; Motivation and Incentives; Situation or Environment; Competition; Teaching

April 1981 (Revised June 1982)
Case

Social Impact of Agribusiness: A Field Study of ALCOSA in Guatemala

By: Ray A. Goldberg

April 1978 (Revised January 1985)
Case

Searle Medical Instruments Group (Abridged)

By: Steven C. Wheelwright

SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these... View Details

Keywords: Change; Brands and Branding; Market Participation; Production; Success; Performance Capacity; Expansion; Medical Devices and Supplies Industry

March 1974 (Revised June 1996)
Case

First National City Bank Operating Group (A)

By: Jay W. Lorsch

Growth in the banking field has produced new demands on the "back office." Traditional management practices in check processing and paper handling operations have resulted in ten years of cost increases and quality loss. New manager of the operating group faces an... View Details

Keywords: Change Management; Transition; Banks and Banking; Management Practices and Processes; Managerial Roles; Production; Banking Industry

October 1971 (Revised September 1983)
Case

Sturdivant Electric Corp.

By: Richard L. Nolan

A unit manager on a field computer installation job is faced with recurring conflict between a programmer and his immediate supervisor. View Details

Keywords: Planning; Rank and Position; Problems and Challenges; Conflict and Resolution; Attitudes; Jobs and Positions; Management Teams; Managerial Roles; Public Relations Industry; Computer Industry