Publications

June 1995 (Revised July 1995)
Case

Wal-Mart in East Asia

By: David B. Yoffie and Richard Seet

Discusses Wal-Mart's entry strategy in East Asia, specifically Singapore, Japan, Hong Kong, and China. View Details

Keywords: Market Entry and Exit; Trade; Expansion; Retail Industry; East Asia; Singapore; Japan; Hong Kong; China

02 Feb 2012
Op-Ed

Once a Castle, Home is Now a Debtors’ Prison

very own debtors' prisons. Their task is Sisyphean: they work, pay the monthly debt to the lender, yet see a perpetual gap between payments and value. The payments can seem like an extortion episode from The Sopranos. Exit strategies are... View Details

Keywords: by Nicolas P. Retsinas; Financial Services; Construction; Real Estate

March 2007
Supplement

Bain & Company, Inc.

In late 2001, the consultancy Bain must decide whether to launch information technology as a practice area within the firm. The senior executives who are Bain's clients have been asking more and more IT-related questions of the firm's partners, who find themselves... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Market Entry and Exit; Information Technology Industry; Consulting Industry

December 2003
Case

Sale of Hephaestus, Inc. to Vulcan Ventures, Inc.

Henry Hephaestus founded Hephaestus, Inc. in 1895. Its first product was a tapered roller bearing for use with horse-drawn wagons and carriages. It reduced friction on the axle and reduced the force necessary to move a heavy load, thereby enabling one horse to do the... View Details

Keywords: Business Exit or Shutdown; Entrepreneurship; Family Ownership; Manufacturing Industry

Web

Entrepreneurial Finance - Course Catalog

participated in over half the class discussions. The first two modules of the course address key issues faced by entrepreneurs: how much money should be raised at each stage; when should it be raised; what is a reasonable valuation of the company; and how should... View Details

07 Feb 2018
News

Helping Startups Give Back

the momentum to continue as Upside starts to manage more company exits and to scale up in Montreal, Vancouver, and on Canada’s Atlantic coast. “It’s exciting to play a part in expanding the philanthropic pool in our country,” Goldstein... View Details

September 2013 (Revised May 2014)
Case

OdontoPrev

By: Regina E. Herzlinger, Matthew Lingenbrink, Joshua Turnbull and Ricardo Reisen De Pinho

Brazil's largest dental insurer, a successful and innovative firm, has saturated the corporate market and faces stiffer competition. It must decide whether to enter a new market in Brazil or to expand into other parts of Central and South America. View Details

Keywords: Health; Business or Company Management; Market Entry and Exit; Insurance; Insurance Industry; Health Industry; North and Central America; Brazil

September 1993 (Revised June 2009)
Case

Mary Kay Cosmetics: Asian Market Entry (A)

By: John A. Quelch

In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by... View Details

Keywords: Globalized Firms and Management; Market Entry and Exit; Operations; Sales; Beauty and Cosmetics Industry; Asia

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

restaurants and delivered meals. Growth and Scale. This module will examine the factors that have traditionally determined profitability and valuation. It will consider growth potential and exit strategies for successful restaurants and... View Details

01 Dec 2018
News

Case Study: Your Data, Your Health

market and exit opportunity? Or should NextGen Jane choose the tool most likely to be adopted by ob-gyns to manage their patient populations? The Answers: The idealistic answer is to focus on the gynecological disease that affects the... View Details

Keywords: Jen McFarland Flint

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

leadership, working my up to CMO, and then President and CEO roles. I worked on educational toys and entertainment properties (Hasbro), contributed to taking an early e-commerce company in the educational toy space through an IPO and strategic View Details

March 27, 2025
Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes

The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details

Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit

Read Now

August 2018 (Revised August 2019)
Case

Oscar Health Insurance: What Lies Ahead for a Unicorn Insurance Entrant?

By: Leemore Dafny and Victoria Marone

Keywords: Oscar Insurance; Fintech; US Health Care; Affordable Care Act (ACA); Health Insurance Marketplaces; Insurer Competition; Provider Consolidation; Market Entry; Health Care and Treatment; Entrepreneurship; Market Entry and Exit; Negotiation; Growth Management; Health Industry; Insurance Industry; New York (state, US); New Jersey

August 2012 (Revised January 2013)
Case

Public Health Insurance Exchanges: The Massachusetts Experience

By: Regina Herzlinger and Jordan Bazinsky

The CEO of Tufts Health Plan, James Roosevelt, is wondering whether to offer insurance products on the Massachusetts Connector, the first U.S. exchange. He wonders if he should enter these uncharted waters at all. And, if yes, with a broad network or a narrow network... View Details

Keywords: Health Insurance Exchange; Healthcare Reform; Public Health Insurance Exchange; Decision Making; Market Entry and Exit; Emerging Markets; Health Care and Treatment; Insurance Industry; Health Industry; Massachusetts

June 1992 (Revised January 1994)
Case

Coopers & Lybrand in Hungary (A)

Multinational professional services firm Coopers & Lybrand has decided to enter the Hungarian market and weighs its strategic options in light of the environment in which it will operate and its resources. View Details

Keywords: Strategy; Multinational Firms and Management; Market Entry and Exit; Service Industry; Hungary

August 1990 (Revised December 1993)
Case

Talbots

By: Walter J. Salmon

Describes the entry of this store and catalog retailer of classic women's clothing into the Japanese market place. Introduces such issues as cross-border management, multi-national retailing, and joint venturing. View Details

Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Management; Market Entry and Exit; Apparel and Accessories Industry; Retail Industry; Japan

March 2001
Supplement

Francisco de Narvaez at TIA: Selling the Family Business

By: Linda A. Hill and Kristin Doughty

Francisco de Narvaez reflects on the process of selling his family's retail business. View Details

Keywords: Family Business; Business Exit or Shutdown

December 1995 (Revised February 1999)
Case

Toys "R" Us Japan

By: Debora L. Spar

Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's... View Details

Keywords: Market Entry and Exit; Cross-Cultural and Cross-Border Issues; Retail Industry; Japan; United States

November 1986 (Revised April 1993)
Case

Fox Broadcasting Co.

Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry... View Details

Keywords: Competition; Market Entry and Exit; Business Strategy; Media and Broadcasting Industry; United States