Publications

Publications

Filter Results: (717) Arrow Down
Filter Results: (717) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 28 of 717 Results →
  • 01 Dec 2013
  • News

Faculty Q&A: Playing the Hits

producers, instead of investing in just a handful of products and making them appeal to mass audiences, should spread their resources more equally across a larger number of smaller bets. A lot of people in the media world and investors... View Details
Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • June 2018 (Revised October 2018)
  • Teaching Note

Valuing Snap After the IPO Quiet Period (A), (B), and (C)

By: Marco Di Maggio and Benjamin C. Esty
Teaching Note for HBS Nos. 218-095, 218-096, and 218-116. View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
Related
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

got a high-tech upgrade. On a warm July day at a little past 11 a.m., as the early lunch crowd shuffles in, Karavites runs through the changes: digital menu boards, a mobile ordering system, a new delivery collaboration with UberEATS, and... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • January 2023
  • Case

Proday: Calling the Right Play

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
Related
  • Web

5.1 Information Technology | MBA

materials intended for a specific group. Use of Networking and Social Media Tools To ensure that all students and program participants are comfortable engaging fully in all aspects of the learning environment at HBS, all members of the... View Details
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

all sorts of elements of the digital marketplace that our existing legal frameworks are not particularly well-suited to deal with.” About the Author Kristen Senz is a writer and social media editor for... View Details
Keywords: by Kristen Senz; Retail
  • 15 Apr 2021
  • News

Bringing Light to the Fight

outcomes. Public interest in the illness could also drive funding toward breast cancer research. Breast Cancer Foundation NZ launched a media campaign to spotlight the disease, and Smyth’s mother gave her daughter permission to talk about... View Details
  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53601 Harvard Business School Case 718-008 'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War In 2012, Argentine media conglomerate Grupo... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2014
  • News

Alumni and Faculty Books for June 2014

experience. He shows how this is already happening. Eleven Days by Lea Carpenter (MBA 2003) (Knopf) Klout Matters: How to Engage Customers, Boost Your Digital Influence—and Raise Your Klout Score for Success by Gina Carr (MBA 1990) and... View Details
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107029 How Media Choices are Changing Online Advertising Harvard Business School Note 707-458 What is the response by advertisers as media... View Details
Keywords: Martha Lagace
  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Media & Broadcasting
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
  • Web

Alumni-Authored Books | Baker Library

Cost of the Iraq Conflict . Dennis, Steve: Remarkable Retail: Winning in the Age of Digital Disruption . Draper, Timothy (Tim). How to Be the Startup Hero: A Guide and Textbook for Entrepreneurs and Aspiring Entrepreneurs . VanAuken,... View Details
  • Web

The Art of American Advertising: 1865 - 1910

printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery—from trade catalogs and trade cards to broadsides and posters to souvenir publications... View Details
  • 01 Sep 2014
  • News

3-Minute Briefing: Mark Pincus (MBA 1993)

When I started Zynga, I realized that our generation has the opportunity to build the digital skyscrapers that may be around for the next century. These are Internet treasures because we can’t remember life before these services or... View Details
Keywords: Julia Hanna; alumni
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

Deighton and Leora KornfeldHarvard Business School Case 510-055 How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the... View Details
Keywords: Martha Lagace
  • 01 Apr 1997
  • News

Facing the Music

record in the media - otherwise known as "pull." "The approach you use depends on whether or not you have what you sense is a 'radio-friendly' hit," says Boberg. "If you do, you take it to radio. If it's an album that has overall power... View Details
Keywords: Marguerite Rigoglioso
  • 01 Mar 2018
  • What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

of the notion that we have entered such an era. There were a few exceptions. DDB cited the example of publishing: “what took 300 people in 1970s to do at Umbroller took 100 at APC and 1 at Simply Media in eBooks & audiobooks. Plus... View Details
Keywords: by James Heskett
  • 26 Jul 2018
  • News

Running the Numbers

software and approach to organization-wide data management and integration. “We help organizations develop a holistic view of their customers and operations by tracking and analyzing data gathered at multiple contact points, including ticket sales, retail transactions,... View Details
Keywords: Deborah Blagg
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Journal of Interactive Marketing 23, no. 1 (winter 2009): 2-12 Abstract The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that... View Details
Keywords: Martha Lagace