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  • All HBS Web  (2,863)
    • People  (6)
    • News  (774)
    • Research  (1,331)
    • Events  (18)
    • Multimedia  (49)
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  • Web

Site Credits | Baker Library | Bloomberg Center | Harvard Business School

Filene Professor of Business Administration, Emeritus Exhibition Team Laura Linard Melissa Murphy Melissa Renn Heather Oswald Clarissa Yingling Christine Riggle Elena Ruggiero Conservation Team Debra Cuoco Candace Kang Lisa Clark Editing... View Details
  • Web

Augustine Heard & Co.: Building a Family Business - A Chronicle of the China Trade

January 16, 1855. HC: HP-1, p. 31. Digital Accessibility Contact Baker Library Historical Collections Baker Library | Bloomberg Center Harvard Business School Soldiers Field Boston , MA 02163 Phone:... View Details
  • February 2024
  • Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details
Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil
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Groysberg, Boris, and Sarah L. Abbott. "Adventures Inc: 21st Century Brand Building." Harvard Business School Case 424-065, February 2024.
  • June 2017
  • Teaching Note

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen
Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details
Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Teaching Note 317-126, June 2017.
  • Web

ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS YouTube: Executive Education Harvard Business Review Harvard Business School Contact... View Details
  • July 2017 (Revised July 2018)
  • Case

Upwork: Creating the Human Cloud

By: Dylan Minor and David Yoffie
Stephane Kasriel, the new CEO of Upwork, the leading platform for freelance labor, needs to decide on how to redesign its business model. While the firm has been growing rapidly since the merger of Odesk and eLance, the newly combined firm continues to face problems of... View Details
Keywords: Strategy; Platform; Platform Businesses; Technology; Business Model; Digital Platforms; Growth and Development Strategy; Internet and the Web; Labor
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Minor, Dylan, and David Yoffie. "Upwork: Creating the Human Cloud." Harvard Business School Case 718-402, July 2017. (Revised July 2018.)
  • December 2018 (Revised March 2021)
  • Background Note

Modern Automation (A): Artificial Intelligence

By: William R. Kerr and James Palano
This primer is meant to be a field guide to the late 2010s' surge in business use of "Artificial Intelligence" (AI), or enterprise software based in machine learning. First, it provides an overview of the key trends—digitization, connectivity, the continuation of... View Details
Keywords: Artificial Intelligence; Digitization; Connectivity; Computing; Future Of Work; Automation; AI and Machine Learning
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Kerr, William R., and James Palano. "Modern Automation (A): Artificial Intelligence." Harvard Business School Background Note 819-084, December 2018. (Revised March 2021.)
  • 06 Dec 2021
  • News

3-Minute Briefing: Bonnie Kintzer (MBA 1987)

I had worked at a consulting firm where Reader’s Digest was my client, so I got to learn a lot about the business and the people prior to joining the first time. Thankfully, I was not there during either of the company’s two bankruptcies.... View Details
Keywords: Jennifer Gillespie; publishing; digital transformation; change management; leadership; Publishing Industries (except Internet); Information
  • Web

New Levels of Capitalism: Finance - Railroads and the Transformation of Capitalism | Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The Pre-Industrial Era The First Big View Details
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Site Credits - Railroads and the Transformation of Capitalism | Harvard Business School

Eleanor Bradshaw, EB Fine Design Exhibition Design: Chris Danemayer, proun Design Website Design/Production: Aaron Carmisciano, Subluxed Cliff Moreland, Knowledge and Library Services, Harvard Business School View Details
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Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School

Environment Executive Education Faculty Accounts Harvard Business Review Harvard Business School Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard... View Details
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Modern Capitalism: Mergers and Syndicates - Railroads and the Transformation of Capitalism | Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The Pre-Industrial Era The First Big View Details
  • Web

Research & Development, Project Code SX-70 - Edwin H. Land & Polaroid | Harvard Business School

Impact of the New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF INDUSTRY Harvard Business School and Polaroid Innovation and Entrepreneurship TIMELINE POLAROID FILMS RESEARCH LINKS Digital... View Details
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Human Relations and Harvard Business School – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

Letter from Elton Mayo to Wallace B. Donham, November 8, 1939. Wallace B. Donham Office Files, Baker Library, Harvard Business School. Women in the Relay Assembly Test Room The Interview Process Spreading the Word The "Hawthorne Effect"... View Details
  • Web

1929: The Great Crash - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

of the Roaring Twenties is legendary; less so is the rise of the regional exchanges, particularly the Boston Stock Exchange. Though NYSE business also increased, its proportion of the overall securities market decreased while View Details
  • Web

Bibliography - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

required). Neal, Larry. “Trust Companies and Financial Innovation, 1897–1914,” Business History Review 45, no. 1 (1971). Full text available as networked resource. (Harvard users only: Harvard ID and University PIN required). Norris,... View Details
  • 19 May 2016
  • Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

but we do need one big win to come out of this collaboration. We need some kind of signal that makes the world notice that there’s something important going on between SEAS and Harvard Business School.” Related Reading View Details
Keywords: by Dina Gerdeman & Carmen Nobel
  • June 2019
  • Case

Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

By: Thales S. Teixeira
By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation
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Teixeira, Thales S. "Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers." Harvard Business School Case 519-087, June 2019.
  • Web

Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Contemporary Black Artists at Harvard Business School Search Baker Library Search Search Search Overview SEEN AND UNSEEN REPRESENTATIONS OF NATIVE AMERICANS IN ART, ADVERTISING, AND COMMERCE November 2022 - February... View Details
  • August 2018 (Revised October 2020)
  • Case

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
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Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
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