Publications

June 2017
Teaching Note

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen

Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details

Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning

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ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS YouTube: Executive Education Harvard Business Review Harvard Business School Contact... View Details

July 2017 (Revised July 2018)
Case

Upwork: Creating the Human Cloud

By: Dylan Minor and David Yoffie

Stephane Kasriel, the new CEO of Upwork, the leading platform for freelance labor, needs to decide on how to redesign its business model. While the firm has been growing rapidly since the merger of Odesk and eLance, the newly combined firm continues to face problems of... View Details

Keywords: Strategy; Platform; Platform Businesses; Technology; Business Model; Digital Platforms; Growth and Development Strategy; Internet and the Web; Labor

December 2018 (Revised March 2021)
Background Note

Modern Automation (A): Artificial Intelligence

By: William R. Kerr and James Palano

This primer is meant to be a field guide to the late 2010s' surge in business use of "Artificial Intelligence" (AI), or enterprise software based in machine learning. First, it provides an overview of the key trends—digitization, connectivity, the continuation of... View Details

Keywords: Artificial Intelligence; Digitization; Connectivity; Computing; Future Of Work; Automation; AI and Machine Learning

06 Dec 2021
News

3-Minute Briefing: Bonnie Kintzer (MBA 1987)

I had worked at a consulting firm where Reader’s Digest was my client, so I got to learn a lot about the business and the people prior to joining the first time. Thankfully, I was not there during either of the company’s two bankruptcies.... View Details

Keywords: Jennifer Gillespie; publishing; digital transformation; change management; leadership; Publishing Industries (except Internet); Information

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New Levels of Capitalism: Finance - Railroads and the Transformation of Capitalism | Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The Pre-Industrial Era The First Big View Details

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Site Credits - Railroads and the Transformation of Capitalism | Harvard Business School

Eleanor Bradshaw, EB Fine Design Exhibition Design: Chris Danemayer, proun Design Website Design/Production: Aaron Carmisciano, Subluxed Cliff Moreland, Knowledge and Library Services, Harvard Business School View Details

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Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School

Environment Executive Education Faculty Accounts Harvard Business Review Harvard Business School Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard... View Details

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Modern Capitalism: Mergers and Syndicates - Railroads and the Transformation of Capitalism | Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The Pre-Industrial Era The First Big View Details

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Research & Development, Project Code SX-70 - Edwin H. Land & Polaroid | Harvard Business School

Impact of the New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF INDUSTRY Harvard Business School and Polaroid Innovation and Entrepreneurship TIMELINE POLAROID FILMS RESEARCH LINKS Digital... View Details

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Human Relations and Harvard Business School – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

Letter from Elton Mayo to Wallace B. Donham, November 8, 1939. Wallace B. Donham Office Files, Baker Library, Harvard Business School. Women in the Relay Assembly Test Room The Interview Process Spreading the Word The "Hawthorne Effect"... View Details

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1929: The Great Crash - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

of the Roaring Twenties is legendary; less so is the rise of the regional exchanges, particularly the Boston Stock Exchange. Though NYSE business also increased, its proportion of the overall securities market decreased while View Details

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Bibliography - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

required). Neal, Larry. “Trust Companies and Financial Innovation, 1897–1914,” Business History Review 45, no. 1 (1971). Full text available as networked resource. (Harvard users only: Harvard ID and University PIN required). Norris,... View Details

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

but we do need one big win to come out of this collaboration. We need some kind of signal that makes the world notice that there’s something important going on between SEAS and Harvard Business School.” Related Reading View Details

Keywords: by Dina Gerdeman & Carmen Nobel

June 2019
Case

Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

By: Thales S. Teixeira

By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation

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Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Contemporary Black Artists at Harvard Business School Search Baker Library Search Search Search Overview SEEN AND UNSEEN REPRESENTATIONS OF NATIVE AMERICANS IN ART, ADVERTISING, AND COMMERCE November 2022 - February... View Details

August 2018 (Revised October 2020)
Case

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details