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Show Results For
- All HBS Web
(1,187)
- People (6)
- News (310)
- Research (745)
- Events (1)
- Multimedia (6)
- Faculty Publications (186)
- 01 Mar 2014
- News
Cutting Edge
Steve Silk (MBA 1978), shown here with his Smith Brothers actors, is a master at fashioning turnarounds. SILK & HIS BROS: "Iconic brands like Smith Brothers get instantaneous consumer and media respect." Photos courtesy of Smith Brothers... View Details
- 01 Dec 2017
- News
2017 in Energy: A Future of Lower Energy Prices
hand, it creates all kinds of interesting opportunities for energy-intensive manufacturing. You will also see restructuring in the power generation sector, as low oil and natural gas prices reduce power... View Details
- April 2006
- Background Note
Designing Sustainable Service Models
By: Frances X. Frei
Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details
Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value
Frei, Frances X. "Designing Sustainable Service Models." Harvard Business School Background Note 606-031, April 2006.
- April 17, 2023
- Article
Crypto-Influencers Give Poor Investment Advice—and the SEC Is Taking Notice
By: Joseph Pacelli
Keywords: Cryptocurrency; Power and Influence; Investment; Governing Rules, Regulations, and Reforms; Investment Return; Consumer Behavior
Pacelli, Joseph. "Crypto-Influencers Give Poor Investment Advice—and the SEC Is Taking Notice." Promarket (April 17, 2023).
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
couple it with loss aversion, and you put people in a position where they're more likely to go out and exercise." StickK has incorporated another economic principle—the power of social norms—to keep people on track. Users create an online... View Details
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
game, and they will forget the powerful machine that controls the most popular sport in the world. For more on The Economics of Attention, see The Rising Cost of Consumer Attention: Why You Should Care, and... View Details
- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Ford has finally woken up to what Toyota knew a long time ago: the View Details
- 25 Aug 2015
- News
Sunset in the East?
coauthor of Can China Lead? Reaching the Limits of Power and Growth, to answer alumni questions about what this trend might portend. With property price slides precipitating previous financial crises in Japan and the United States, what... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
To illustrate how Cisco uses these three layers, Cunningham cites a hypothetical example. Assume that for a given year, the average score for product reliability has slipped a bit. Drilling down to the bottom two layers of data, Cisco discovers a problem with the View Details
Keywords: by Jean Ayers
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details
- 2013
- Working Paper
Separating Homophily and Peer Influence with Latent Space
By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details
Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media
Davin, Joseph P., Sunil Gupta, and Mikolaj Jan Piskorski. "Separating Homophily and Peer Influence with Latent Space." Harvard Business School Working Paper, No. 14-053, January 2014.
- Profile
Eryn Schultz
question about how to be a better manager or need a recommendation for a good CRM tool. Having 900 peers to lean on as I go back into the workforce is a powerful, powerful tool. I'm excited to see where the path HBS set me on leads me. View Details
- 01 Mar 2009
- News
Faculty Books
institutions. These institutions represent powerful constraints on the ability of the government to fund reforms, of firms to write contracts, and of citizens to enforce their basic rights. Borrowing to Live: View Details
- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
As people get more accustomed to using the Internet to conduct business transactions, their demands will become more sophisticated. Cyberspace is jam-packed with startups trying to second-guess what consumers of the future will want.... View Details
Keywords: Judith A. Ross
- 01 Dec 2007
- News
Where Are the Innovators in Health Care?
providers, abetted by legislators and insurance companies, have made it virtually impossible for them to succeed. Unlike any other U.S. industry, consumers do not set prices, yet they provide all the money through taxes for government... View Details
- 01 Sep 2011
- News
The City Solution
the C40 Cities Climate Leadership Group), Bloomberg sees cities as focal points in the struggle against global warming and climate change. Urban areas are now home to half the world’s population, consume half the world’s energy, and,... View Details
- Web
Once in a Lifetime Opportunities | Social Enterprise | Harvard Business School
Once in a Lifetime Opportunities In 2011, at 26 years of age, Kasia Stochniol (MBA 2014) packed her bags and moved to Nairobi, Kenya. After previous professional experience as a consultant, she joined the early team at M-KOPA, a social enterprise that today is bringing... View Details
- Web
Industrial Production & Materials - Business & Environment
Confronting Climate Change Industrial Production & Materials Refrigerant gases, cement, and plastic are materials ripe for innovation Industrial activity that produces many of the materials used in commerce, as well as consumer products... View Details