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Show Results For
- All HBS Web
(1,191)
- People (6)
- News (319)
- Research (743)
- Events (1)
- Multimedia (6)
- Faculty Publications (187)
- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
and consumer lending. The researchers chose to study risk-management experts because their role has risen in importance with demands for improved corporate governance and the need for better forecasting and modeling. After the financial... View Details
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
manufacturer required. Indeed, the trend toward customers as innovators has the power to completely transform industries. In the semiconductor business, it has led to a custom-chip market that has grown to more than $15 billion. The... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- 01 Sep 2011
- News
The City Solution
the C40 Cities Climate Leadership Group), Bloomberg sees cities as focal points in the struggle against global warming and climate change. Urban areas are now home to half the world’s population, consume half the world’s energy, and,... View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
simplified access to the online world, transforming the Internet from a communications vehicle for academics into a mass consumer phenomenon. At the same time, the growing usefulness of the Internet drove sales of personal computers off... View Details
- March 2006
- Background Note
Influencing Customer Behavior in Service Operations
By: Frances X. Frei and Amy C. Edmondson
Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry
Frei, Frances X., and Amy C. Edmondson. "Influencing Customer Behavior in Service Operations." Harvard Business School Background Note 606-061, March 2006.
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
Joel put it, “Though I get the point that their behavior excludes competitors, the consumer would seem to benefit for now. What I wonder is why there is not more aggressive enforcement where the consumer is... View Details
- 02 Apr 2012
- Research & Ideas
Do Online Dating Platforms Help Those Who Need Them Most?
amount of control in structuring these online environments and we should use this power to meet social needs of those who cannot get them met elsewhere." View Details
- 01 Dec 2007
- News
Where Are the Innovators in Health Care?
providers, abetted by legislators and insurance companies, have made it virtually impossible for them to succeed. Unlike any other U.S. industry, consumers do not set prices, yet they provide all the money through taxes for government... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
health," one health advocate said. Consisting of a small barrel-shaped design that mimics an actual cigarette, the devices vaporize a liquid nicotine solution, which is then inhaled without the tar and carcinogens found in smoke. View Details
- 11 Mar 2014
- Research & Ideas
Book Excerpt: ’Entrepreneurship and Multinationals’
As the pace of globalization speeded up from the 1960s, the term "multinational enterprise" (hereafter MNE) was coined, and there was an outpouring of discussion, much of it critical, about the political, social, and economic role of large global firms. MNEs... View Details
Keywords: Re: Geoffrey G. Jones
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
Gaurav Goel: "Analytics is a powerful weapon but we need prudent processes for data capture that ensure a consistent quality of data." The tone of responses suggested that there was little question that the analytics of... View Details
Keywords: by James Heskett
- Profile
Rocio Parra
Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these... View Details
Keywords: Retail
- 15 Feb 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Closing the ‘Intention-Action’ Gap
Creating Emerging Markets Sustainability Series – Closing the ‘Intention-Action’ Gap Cover image features Mavath R. Chandran (left) and Ghassan E. Nuqul (right). The average American consumer today considers whether the everyday goods... View Details
- 01 Jun 2014
- News
Ready for Takeoff
Santos-Dumont—not the Wright brothers—made the first manned flight in 1906.) Twenty years ago, this kind of consumer class would have been unthinkable. "In 1994, Brazil was really stuck in the mud," says Jorge Domínguez, Harvard's vice... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
But in most scenarios, distribution channels, taken as a whole, seem more like a repository of lost opportunities than an effective delivery system that appropriately serves and rewards all participants. Powerful channel members routinely... View Details
- 01 Jun 2008
- News
Faculty Books
incomes either among countries or within them. Inequalities of income and power emerge as a major societal issue alongside poverty, and the book develops alternative societal models based upon the degree of inequality in wealth and power.... View Details
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
one time," says Buell. Third parties also track service quality (J.D. Power in this case). And because banking is a service that touches almost everyone, its customer group is diverse, making the study's results applicable to other... View Details
Keywords: by Julia Hanna
- 01 Dec 2017
- News
2017 in Energy: A Future of Lower Energy Prices
hand, it creates all kinds of interesting opportunities for energy-intensive manufacturing. You will also see restructuring in the power generation sector, as low oil and natural gas prices reduce power... View Details