Publications

May 2018
Case

Sagacity Tea: What Direction for Growth?

By: John A. Quelch and Amy Handlin

Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the... View Details

Keywords: Product Launch; Marketing; Distribution; Growth Management; Marketing Channels; Decision Choices and Conditions

February 2010 (Revised November 2013)
Case

Living PlanIT

By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul

Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other... View Details

Keywords: Business Model; Business Startups; Development Economics; Entrepreneurship; City; Technological Innovation; Environmental Sustainability; Urban Development; Construction Industry; Green Technology Industry; Real Estate Industry; Portugal

09 Jul 2021
News

West Virginia is Trading Trump for Tech Workers

May 2019
Supplement

Amazon's HQ2 (C): Choices

By: Karen Mills and Jan W. Rivkin

This supplement discusses Amazon’s 2018 decision to split its HQ2 between two locations--Long Island City in New York and National Landing outside Washington, DC—as well as the ensuing response from local politicians and the public. View Details

Keywords: Economic Development; Headquarters; Local Government; Incentives; Business Headquarters; Business and Government Relations; Development Economics

13 May 2020
Blog Post

Crisis Leadership with Nikhil Patel: The Critical Importance of Trust

says, “and parked underneath a tree to meet with gang members. We asked them, ‘What could the city do over the next three, six, and twelve months to improve lives and reduce gun violence?’” The point, Patel understood, was to build trust... View Details

Keywords: Nonprofit / Government; Social Enterprise

13 Aug 2019
Video

Using micromobility to reduce carbon emissions

November 2022
Article

Impacts of Micromobility on Car Displacement with Evidence from a Natural Experiment and Geofencing Policy

By: Omar Isaac Asensio, Camila Apablaza, M. Cade Lawson, Edward W Chen and Savannah J Horner

Micromobility, such as electric scooters and electric bikes—an estimated US$300 billion global market by 2030—will accelerate electrification efforts and fundamentally change urban mobility patterns. However, the impacts of micromobility adoption on traffic congestion... View Details

Keywords: City; Policy; Transportation; Sustainable Cities

Read Now

22 Nov 2010
News

Why Cathie Black Should Go Back to School (and Maybe You Should, Too)

November 1996 (Revised September 1997)
Case

BancZero New Product Development

By: Marco Iansiti and Alberto Moel

The Mexico City office of a large U.S. bank is asked by clients to develop currency swaps, a derivative financial product. This case deals with the new product development process in financial services, and the problems and issues that are raised in product development... View Details

Keywords: Product Development; Banks and Banking; Financial Instruments; Situation or Environment; Problems and Challenges; Risk and Uncertainty; Volatility; Banking Industry; Mexico City; United States

19 Nov 2014
HBS Case

Marketing Marijuana

companies—perhaps the existing "big tobacco" powerhouses—muscle their way in and perpetrate "The Bud Light-ification of Bud," as the New York Times suggested? Those pursuing answers need look no further than the Mile High View Details

Keywords: by Michael Blanding; Food & Beverage

June 2013 (Revised March 2015)
Case

Open Innovation at Siemens

By: Karim R. Lakhani, Katja Hutter, Stephanie Healy Pokrywa and Johann Fuller

The case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is... View Details

Keywords: Innovation; Innovation Management; Crowdsourcing; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Information Technology; Energy Industry; Health Industry; Green Technology Industry; Manufacturing Industry

Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and... View Details

31 Jan 2020
News

The origins of tech clusters

02 Jun 2020
News

Pain, Outrage and a Call for Moral Leadership in Minneapolis

March 2011
Case

Terror at the Taj Bombay: Customer-Centric Leadership

By: Rohit Deshpande

On November 26, 2008, heavily armed terrorists launched a series of attacks throughout the western-Indian city of Mumbai (formerly Bombay). One of the locations attacked was the Taj Mahal Palace and Tower, which was occupied by the terrorists for over three days,... View Details

Keywords: Safety; Leadership; National Security; Service Delivery; Organizational Culture; Crisis Management; Customer Focus and Relationships; Brands and Branding; Accommodations Industry; Mumbai

30 Mar 2015
Video

Howard Leibowitz - Making A Difference

August 2023
Case

Floward

By: Krishna Palepu and Namrata Arora

In 2022, Abdulaziz B. Al Loughani, CEO and co-founder of Floward, an online flower and gifting company established in Kuwait in 2017, contemplated the firm's growth trajectory. Floward, an e-commerce enterprise that offered fresh-cut flowers sourced directly from... View Details

Keywords: Initial Public Offering; Expansion; Growth and Development Strategy; E-commerce; Information Technology Industry; Middle East; North Africa; Saudi Arabia; Kuwait; United Arab Emirates; Jordan

November 2017 (Revised September 2020)
Supplement

Miami's Tech Future (D): Developing New Leadership

By: Rosabeth Moss Kanter

Traditional establishment leadership of Miami is increasingly challenged by a rising millennial generation that is more diverse and brings more innovative and entrepreneurial “outside-the-building” approaches, including impatience for change. Leadership succession is... View Details

Keywords: Leaders; Civic Innovation; Change; Change Leadership; Startup; Scaling And Growth; Jurisdictional Disputes; Communication; Community Impact; Community Relations; Leading Change; Leadership; Diversity; Demographics; Entrepreneurship; Business and Community Relations; Miami; Florida