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    • All HBS Web  (119,815)
      • Faculty Publications  (37,943)
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      • January 2021 (Revised June 2021)
      • Case

      Hester Pharmaceuticals (A): A Pricing Dilemma

      By: Dante Roscini and John Masko
      In August 2019, the leadership of Hester Pharmaceuticals (Hester) had a problem. Italy promised to be a key market for their new breakthrough oncology drug Akrozumab, but for almost two years, its single-payer healthcare system had been unable to agree with Hester on a... View Details
      Keywords: Macroeconomics; Trade; Price; Global Range; Global Strategy; Globalized Markets and Industries; Health Care and Treatment; Patents; Monopoly; Negotiation; Business and Government Relations; Risk and Uncertainty; Human Needs; Business Strategy; Commercialization; Pharmaceutical Industry; Italy
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      Roscini, Dante, and John Masko. "Hester Pharmaceuticals (A): A Pricing Dilemma." Harvard Business School Case 721-001, January 2021. (Revised June 2021.)
      • January 13, 2021
      • Article

      How 'Small C' Change Can Beat Large-Scale Rebuilding

      By: Boris Groysberg, Sascha L. Schmidt and Sebastian Flegr
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      Groysberg, Boris, Sascha L. Schmidt, and Sebastian Flegr. "How 'Small C' Change Can Beat Large-Scale Rebuilding." Harvard Business School Working Knowledge (January 13, 2021).
      • January 2021 (Revised March 2022)
      • Teaching Note

      The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (A) and (B)

      By: Ashley V. Whillans
      This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the... View Details
      Keywords: Non-cash Compensation; Behavioral Science; Employees; Well-being; Compensation and Benefits; United Kingdom
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      Whillans, Ashley V. "The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (A) and (B)." Harvard Business School Teaching Note 921-021, January 2021. (Revised March 2022.)
      • January 2021
      • Case

      YogaSmoga

      By: Thomas R. Eisenmann and Olivia Graham
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      Eisenmann, Thomas R., and Olivia Graham. "YogaSmoga." Harvard Business School Case 821-075, January 2021.
      • January 2021
      • Case

      Andela: Africa's AWS for Talent

      By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
      Five years after the company’s founding, Andela, a company that built and trained remote engineering teams, became arguably Africa’s greatest technology unicorn. By January 2019, Andela raised $100 million in Series D funding. As Andela looked to scale in an... View Details
      Keywords: Education In Africa; Entrepreneur; Remote Work; Software Engineering; Edtech; Entrepreneurship; Education; Applications and Software; Engineering; Growth and Development Strategy; Africa
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      Elkins, Caroline M., Tarun Khanna, and Joyce J. Kim. "Andela: Africa's AWS for Talent." Harvard Business School Case 321-113, January 2021.
      • January 2021 (Revised September 2021)
      • Case

      Automation at Haidilao

      By: Dennis Campbell, Yuan Zou, Shu Lin and Maxime Aymonod
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      Campbell, Dennis, Yuan Zou, Shu Lin, and Maxime Aymonod. "Automation at Haidilao." Harvard Business School Case 121-044, January 2021. (Revised September 2021.)
      • January 2021 (Revised October 2021)
      • Case

      Ken Talbot—Cautionary Tale in Estate Planning

      By: Christina R. Wing and Faith Lyons
      In 2010, Ken Talbot, a self-made Australian billionaire, was traveling throughout Africa to bring his innovative coal technology to the continent when he perished in a plane crash. His will was originally created years prior when his estate worth was estimated to be AU... View Details
      Keywords: Estate Planning; Entrepreneurship; Assets; Agreements and Arrangements; Lawsuits and Litigation; Valuation; Family and Family Relationships; Conflict Management; Australia; Africa
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      Wing, Christina R., and Faith Lyons. "Ken Talbot—Cautionary Tale in Estate Planning." Harvard Business School Case 621-071, January 2021. (Revised October 2021.)
      • January 2021 (Revised March 2021)
      • Case

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Jill Avery, Ayelet Israeli and Emma von Maur
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
      • January 2021 (Revised August 2021)
      • Case

      ByteDance: TikTok and the Trials of Going Viral

      By: William C. Kirby and John P. McHugh
      In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a... View Details
      Keywords: China; Technology; Startup; Start-up; International Strategy; Global Strategy And Leadership; Innovation; Political Risk; Regulations; Trump; Foreign Policy; Foreign Investment; Chinese Internet Market; Global Strategy; Crisis Management; Risk and Uncertainty; Entrepreneurship; Globalized Economies and Regions; Government Legislation; Innovation and Management; Governing Rules, Regulations, and Reforms; Internet and the Web; Social Media; Technology Industry; China; United States
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      Kirby, William C., and John P. McHugh. "ByteDance: TikTok and the Trials of Going Viral." Harvard Business School Case 321-110, January 2021. (Revised August 2021.)
      • January 2021
      • Case

      mPharma (A)

      By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
      mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business... View Details
      Keywords: Strategy; Entrepreneurship; Acquisition; Health; Business Model; Health Industry; Technology Industry; Ghana
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      Koning, Rembrand, John D. Macomber, Pippa Tubman Armerding, and Wale Lawal. "mPharma (A)." Harvard Business School Case 721-428, January 2021.
      • January 2021
      • Supplement

      mPharma (B)

      By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
      mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business... View Details
      Keywords: Strategy; Health; Entrepreneurship; Business Model; Health Industry; Technology Industry; Ghana
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      Koning, Rembrand, John D. Macomber, Pippa Tubman Armerding, and Wale Lawal. "mPharma (B)." Harvard Business School Supplement 721-429, January 2021.
      • January 2021
      • Background Note

      Note on the Future of Work

      By: William R. Kerr, Joseph B. Fuller, Manjari Raman and Bailey McAfee
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      Kerr, William R., Joseph B. Fuller, Manjari Raman, and Bailey McAfee. "Note on the Future of Work." Harvard Business School Background Note 821-063, January 2021.
      • January 11, 2021
      • Article

      The Breach of the U.S. Capitol Was a Breach of Trust

      By: Sandra J. Sucher and Shalene Gupta
      This article frames the January 6th attack of the U.S. Capitol as a betrayal of our trust in government. Using Sucher and Gupta’s trust framework, the article explains how the attacks were a failure of the four elements of trust: competence, motives, fair means, and... View Details
      Keywords: Violence; Trust; Government and Politics
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      Sucher, Sandra J., and Shalene Gupta. "The Breach of the U.S. Capitol Was a Breach of Trust." Harvard Business Review Digital Articles (January 11, 2021).
      • Editorial

      Why ESG Funds Fail to Scale

      By: Gabriel Karageorgiou and George Serafeim
      You’ve seen the headlines about the growth in environmental, social, and governance funds. Many investment professionals might read these and believe that launching a new ESG investment firm or ESG offering will be an automatic success. Our analysis of the data shows... View Details
      Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; ESG Reporting; Investment Management; Investment Strategy; Investments; Investment Fund; Sustainability; Sustainable Finance; Sustainable Investing; Investment; Management; Strategy; Investment Portfolio; Finance; Growth and Development; Failure
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      Karageorgiou, Gabriel, and George Serafeim. "Why ESG Funds Fail to Scale." Institutional Investor (January 11, 2021).
      • January 2021
      • Case

      The FIRE Savings Calculator

      By: Michael Parzen and Paul Hamilton
      This case follows Carol Muñoz, a member of the Financial Independence, Retire Early (FIRE) lifestyle movement. At the age of 45, Carol is considering retiring and living off the $1 million she has accumulated. Using Monte Carlo simulation, Carol forecasts the... View Details
      Keywords: Analysis; Forecasting and Prediction; Financial Strategy; Investment Portfolio; Investment Return; Personal Finance; Saving; Risk and Uncertainty; Diversification; Theory; Personal Development and Career; Financial Services Industry
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      Parzen, Michael, and Paul Hamilton. "The FIRE Savings Calculator." Harvard Business School Case 621-087, January 2021.
      • January 2021 (Revised October 2021)
      • Case

      eToro: Building the World's Largest Social Trading Network

      By: Elie Ofek and Danielle Golan
      Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make... View Details
      Keywords: Social Trading Platform; Investment; Social and Collaborative Networks; Marketing Strategy; Expansion; Digital Platforms
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      Ofek, Elie, and Danielle Golan. "eToro: Building the World's Largest Social Trading Network." Harvard Business School Case 521-057, January 2021. (Revised October 2021.)
      • January 2021 (Revised December 2023)
      • Case

      Stagflation: the 1970s and the Crisis of the Postwar System

      By: Jeremy Friedman and Jonathan Schlefer
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      Friedman, Jeremy, and Jonathan Schlefer. "Stagflation: the 1970s and the Crisis of the Postwar System." Harvard Business School Case 721-027, January 2021. (Revised December 2023.)
      • January 2021 (Revised June 2021)
      • Technical Note

      Tales of Life-changing Innovations: Impossible to Routine | Note on the Development of Coronary Arterial Bypass Grafting (CABG) (through 2000)

      By: Amar Bhidé, Srikant M. Datar and Fabio Villa
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      Bhidé, Amar, Srikant M. Datar, and Fabio Villa. "Tales of Life-changing Innovations: Impossible to Routine | Note on the Development of Coronary Arterial Bypass Grafting (CABG) (through 2000)." Harvard Business School Technical Note 321-062, January 2021. (Revised June 2021.)
      • 8 Jan 2021
      • Interview

      Talk Green, Play Dirty: Corporate America's Mixed Record

      By: Michael W. Toffel and Greg Dalton
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      Toffel, Michael W., and Greg Dalton. "Talk Green, Play Dirty: Corporate America's Mixed Record." Climate One (podcast), January 8, 2021.
      • January 2021 (Revised May 2021)
      • Case

      Amazon Shopper Panel: Paying Customers for Their Data

      By: Eva Ascarza and Ayelet Israeli
      This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
      Keywords: Data Analytics; Data Privacy; Data Management; "Marketing Analytics"; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
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