Publications

Web

Help - Alumni

Current qualifying programs include: Advanced Management Program (AMP) Doctor of Business Administration (DBA) General Management Program (GMP) Joint Program with Harvard John A. Paulson School of... View Details

April 1986 (Revised May 1989)
Case

Alloy Rods Corp.

By: Frank V. Cespedes

In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details

Keywords: Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development

26 Mar 2024
Research & Ideas

How Humans Outshine AI in Adapting to Change

to fold AI into everyday work tasks? De Freitas offers some suggestions: For now, proceed cautiously when using AI in fast-changing conditions. Managers should be aware of when using an algorithm will speed processes and when it will slow... View Details

Keywords: by Rachel Layne; Technology; Information Technology

10 Dec 2013
First Look

First Look: December 10

Publications August 2013 Strategic Management Journal Location Choices under Strategic Interactions By: Alcácer, Juan, Minyuan Zhao, and Cristian Dezso Abstract—The literature on location choices has mostly emphasized the impact of... View Details

Keywords: Sean Silverthorne

10 Sep 2024
Video

Building the Life You Want: The Art and Science of Getting Happier

Article

Sales Methodologies and Selling

By: Frank V. Cespedes

Sales methodologies play an important role. A common approach in a sales force allows for consistency, dissemination of best practices, acceleration of learning, and it helps the firm to scale because management then has common metrics to monitor and evaluate. However,... View Details

Keywords: Methodology; Sales; Analysis

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Web

Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's branding strategy. Effective... View Details

March 1999 (Revised October 1999)
Case

Tufts Health Plan

By: Richard M.J. Bohmer and Nancy D. Beaulieu

Describes the introduction of capitation by a managed care company and the challenges of managing financial risk in the Medicare population. Focuses on the relationship between the health plan and physicians. View Details

Keywords: Health; Behavior; Motivation and Incentives; Risk and Uncertainty; Insurance; Health Industry; Insurance Industry

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

approaching it product by product.” Their findings highlight the complexities managers face in navigating an increasingly competitive industry. But if there's no easy recipe for software firms, even in the seemingly ideal balance of mixed... View Details

Keywords: by Julia Hanna; Web Services

09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

This partnership offers a reimagined competitive edge, where the embrace of human-AI collaboration becomes a strategic imperative for forward-thinking firms. Jacqueline Ng Lane is an assistant professor in the Technology and Operations View Details

Keywords: by Rachel Layne; Information Technology

January 1998 (Revised February 2006)
Background Note

Creating Competitive Advantage

By: Pankaj Ghemawat and Jan W. Rivkin

A firm such as Schering-Plough that earns superior, long-run financial returns within its industry is said to enjoy a competitive advantage over its rivals. This note examines the logic of how firms create competitive advantage. It emphasizes two themes: First, to... View Details

Keywords: Competitive Advantage; Competitive Strategy; Management; Business Strategy; Growth and Development Strategy; Innovation Strategy; Management Practices and Processes; Value Creation; Pharmaceutical Industry

November 2018
Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning

May 2014
Case

WeaveTech: High Performance Change

By: Michael Beer and Paul Swiercz

WeaveTech, formerly Johnson-Ware, is a clothing company that produces jackets, coats, overalls, coveralls, and fire-resistant clothing for the military. A private equity firm renamed the company after it acquired Johnson-Ware several years ago. WeaveTech now faces a... View Details

April 2010 (Revised November 2011)
Case

Soren Chemical: Why Is the New Swimming Pool Product Sinking?

By: V. Kasturi Rangan and Sunru Yong

Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details

Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry

2017
Working Paper

Machine Learning Methods for Strategy Research

By: Mike Horia Teodorescu

Numerous applications of machine learning have gained acceptance in the field of strategy and management research only during the last few years. Established uses span such diverse problems as strategic foreign investments, strategic resource allocation, systemic risk... View Details

Keywords: Machine Learning; Natural Language Processing; Classification; Decision Trees; Strategic Decisions; Strategy; Research; Information Technology

SSRN

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March 2006
Course Overview Note

International Finance: A Course Overview Note

By: Mihir A. Desai

Describes the International Finance course at Harvard Business School, which argues that the forces of globalization have fundamentally changed the scope and activities of firms, thereby altering the practice of finance within these firms. As a consequence of an... View Details

Keywords: Multinational Firms and Management; Business Ventures; Integration; Change Management; Decision Choices and Conditions; Investment; Risk Management; Competitive Advantage; Motivation and Incentives; International Finance; Capital Markets

Article

Big Ideas Feature: Time for Happiness: Why the Pursuit of Money Isn't Bringing You Joy—and What Will

By: A.V. Whillans

Adam (real story, fake name) was a good employee who was given a plum project he believed could get him a promotion and a raise. Taking it seemed like the proverbial no-brainer: Work hard, nail the assignment, get more pay. He knew he’d have to put in long days and... View Details

Keywords: Time; Privilege; Guilt; Money; Happiness; Work-Life Balance

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June 2011
Supplement

Arck Systems (F)

By: Ian Larkin

The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star” performers. The cases track a... View Details

Keywords: Motivation and Incentives; Salesforce Management; Compensation and Benefits