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  • All HBS Web  (8,609)
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    • Research  (5,672)
    • Events  (73)
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Show Results For

  • All HBS Web  (8,609)
    • People  (21)
    • News  (1,755)
    • Research  (5,672)
    • Events  (73)
    • Multimedia  (77)
  • Faculty Publications  (3,965)
← Page 273 of 8,609 Results →
  • March 2001 (Revised April 2002)
  • Case

Ginzel et al v. Kolcraft Enterprises et al (A)

By: Michael A. Wheeler
Examines the wrongful death lawsuit brought by the family of an infant who died after a portable crib collapsed. The manufacturer, Kolcraft, licensed the Playskool brand name from the co-defendant, Hasbro Industries. Raises difficult questions about what the two... View Details
Keywords: Safety; Product; Negotiation; Corporate Social Responsibility and Impact; Lawsuits and Litigation; Legal Liability; Brands and Branding; Consumer Products Industry; United States
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Wheeler, Michael A. "Ginzel et al v. Kolcraft Enterprises et al (A)." Harvard Business School Case 801-059, March 2001. (Revised April 2002.)
  • June 2020
  • Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Food and Beverage Industry; United States; China; Africa; Latin America
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Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Teaching Note 520-130, June 2020.

    Harsh Mariwala

    Keywords: Consumer Goods; Health; Beauty; Wellness
    • August 1995 (Revised December 2006)
    • Case

    Stonehaven, Inc.

    By: H. Kent Bowen and Ramchandran Jaikumar
    Stonehaven is a disguised version of a shoe factory located in Central Europe that must respond quickly to mix and volume changes for the U.S.-based company. Shoemaking involves several distinctly different processes, which must be designed and managed in a way to give... View Details
    Keywords: Operations; Business Processes; Performance Capacity; Change Management; Design; Consumer Products Industry; Europe; United States
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    Bowen, H. Kent, and Ramchandran Jaikumar. "Stonehaven, Inc." Harvard Business School Case 696-048, August 1995. (Revised December 2006.)
    • January 1987 (Revised March 1989)
    • Background Note

    Note on the U.S. Soft Drink Industry in 1986

    Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the... View Details
    Keywords: Competitive Strategy; Consumer Products Industry; Consumer Products Industry; United States
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    Pearson, Andrall E. "Note on the U.S. Soft Drink Industry in 1986." Harvard Business School Background Note 387-107, January 1987. (Revised March 1989.)
    • Profile

    Omowale Casselle

    distribution platform, in high traffic retail locations, that will help consumers trial, discover, and ultimately make more informed choices about their most important purchase decisions in health, wellness,... View Details
    Keywords: Consumer Products; Consumer Products
    • October 2007
    • Module Note

    Managing Networked Businesses: Network Mobilization Module

    By: Thomas R. Eisenmann
    Keywords: Network Effects; Management
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    Eisenmann, Thomas R. "Managing Networked Businesses: Network Mobilization Module." Harvard Business School Module Note 808-079, October 2007.
    • June 2000
    • Case

    Rebirth of the Swiss Watch Industry, 1980-1992 (A)

    By: Michael L. Tushman and Daniel Radov
    The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help... View Details
    Keywords: Information Technology; Product Development; Organizational Structure; Change Management; Alignment; Product Positioning; Brands and Branding; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry; Switzerland
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    Tushman, Michael L., and Daniel Radov. "Rebirth of the Swiss Watch Industry, 1980-1992 (A)." Harvard Business School Case 400-087, June 2000.
    • 18 Apr 2005
    • Research & Ideas

    Prosper with Multi-Channel Retailing

    of store finance and operations for youth retailer Abercrombie & Fitch, Inc., said his company uses all its channels to magnify its brand message. "For us, it's all about building brands, and... View Details
    Keywords: by Julie Jette; Consumer Products; Consumer Products
    • April 1989 (Revised December 1998)
    • Case

    Masco Corp. (A)

    By: Michael E. Porter and Cynthia A. Montgomery
    Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details
    Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry
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    Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (A)." Harvard Business School Case 389-186, April 1989. (Revised December 1998.)
    • November 2016 (Revised December 2016)
    • Case

    Anthology: Pivoting the Business Model

    By: Shikhar Ghosh and Christopher Payton
    In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,... View Details
    Keywords: Mergers & Acquisitions; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; Mergers and Acquisitions; Business Exit or Shutdown; Fairness; Valuation; Consumer Products Industry; Consumer Products Industry; North America; United States; Seattle
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    Ghosh, Shikhar, and Christopher Payton. "Anthology: Pivoting the Business Model." Harvard Business School Case 817-066, November 2016. (Revised December 2016.)
    • 09 Feb 2010
    • First Look

    First Look: Feb. 9

    under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or brands) can face a larger View Details
    Keywords: Martha Lagace
    • January 1997 (Revised December 1999)
    • Case

    OXO International

    By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch
    OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details
    Keywords: Entrepreneurship; Supply Chain Management; Production; Design; Ownership; Business Startups; Acquisition; Consumer Products Industry; Asia; New York (city, NY); Connecticut
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    Bowen, H. Kent, Marilyn Matis, and Sylvie Ryckebusch. "OXO International." Harvard Business School Case 697-007, January 1997. (Revised December 1999.)
    • April 1989 (Revised December 1998)
    • Background Note

    Household Furniture Industry in 1986

    By: Michael E. Porter and Cynthia A. Montgomery
    Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B). View Details
    Keywords: Supply and Industry; Consumer Products Industry
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    Porter, Michael E., and Cynthia A. Montgomery. "Household Furniture Industry in 1986." Harvard Business School Background Note 389-189, April 1989. (Revised December 1998.)
    • December 1998
    • Supplement

    An Interview with Zhang Ruimin, CEO, Haier Group, Video

    By: Lynn S. Paine and Jennifer Benqing
    Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned... View Details
    Keywords: Organizational Change and Adaptation; Organizational Culture; Acquisition; Business or Company Management; Consumer Products Industry; China
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    Paine, Lynn S., and Jennifer Benqing. "An Interview with Zhang Ruimin, CEO, Haier Group, Video." Harvard Business School Video Supplement 399-514, December 1998.
    • 15 Dec 2015
    • Blog Post

    One MBA's Path to Boston Consulting Group

    people. Lastly, I wanted to build out my consumer packaged goods knowledge that I began building while working at PepsiCo. Consulting felt like the right match but the question became which firm and why.... View Details
    Keywords: Consumer Products / Retail; Consumer Products / Retail
    • 02 Jul 2014
    • Blog Post

    Connecting Fashion & Technology at Kate Spade

    development, design and marketing teams. I also participated in consumer electronic trade shows for the first time to discover new products on the markets and look out for... View Details
    Keywords: Consumer Products / Retail; Consumer Products / Retail
    • August 2024 (Revised January 2025)
    • Case

    Barbie: Reviving a Cultural Icon at Mattel

    By: Elie Ofek, Ryann Noe and Sarah Mehta
    The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details
    Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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    Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Case 525-006, August 2024. (Revised January 2025.)
    • 02 Jun 2009
    • First Look

    First Look: June 2, 2009

    and Copyright Authors:Felix Oberholzer-Gee and Koleman Strumpf Abstract The advent of file sharing has considerably weakened effective copyright protection. Today, more than 60% of Internet traffic consists... View Details
    Keywords: Martha Lagace
    • November 2003
    • Supplement

    P&G Japan: The SK-II Globalization Project

    By: Christopher A. Bartlett
    Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
    Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan
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    Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Video Supplement 304-803, November 2003.
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