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Show Results For
-
All HBS Web
(8,611)
- People (21)
- News (1,708)
- Research (5,544)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,841)
- September 2008
- Teaching Note
Harrington Collection: Sizing Up the Active-Wear Market (Brief Case)
By: Richard S. Tedlow and Heather Beckham
- November 1981
- Supplement
Corning Glass Works International, Part I, Interviews with Division Managers, Video
Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer)....
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Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International, Part I, Interviews with Division Managers, Video." Harvard Business School Video Supplement 882-512, November 1981.
- April 2019
- Teaching Note
The a2 Milk Company
By: Benjamin C. Esty and Daniel Fisher
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...
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Keywords:
Judo Economics;
Market Entry;
Innovation;
Barriers To Response;
Industry Attractiveness;
Advantage Horizon;
Sustainability;
First-mover Advantage;
Scope;
Strategy Execution;
Strategic Evolution;
Biochemistry;
Genetics;
Branding;
Commodity;
Milk;
Dairy;
Infant Formula;
Farming;
Porter's Five Forces;
Market Entry and Exit;
Disruption;
Innovation and Invention;
Competitive Advantage;
Corporate Strategy;
Value Creation;
Competition;
Brands and Branding;
Five Forces Framework;
Consumer Products Industry;
New Zealand;
Australia;
China
- July 1998 (Revised April 2002)
- Case
Tobacco Negotiations
By: Michael A. Wheeler and Georgia Levenson
Chronicles the negotiation of the proposed national settlement between the states and the five major U.S. tobacco companies.
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Keywords:
Negotiation Types;
Negotiation Process;
Business and Government Relations;
Consumer Products Industry;
United States
Wheeler, Michael A., and Georgia Levenson. "Tobacco Negotiations." Harvard Business School Case 899-049, July 1998. (Revised April 2002.)
- June 1995 (Revised July 2006)
- Supplement
Barilla SpA (B)
Supplements the (A) case.
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Keywords:
Production;
Distribution;
Sales;
Demand and Consumers;
Programs;
Food and Beverage Industry;
Italy
Hammond, Janice H. "Barilla SpA (B)." Harvard Business School Supplement 695-064, June 1995. (Revised July 2006.)
- December 1997 (Revised April 1998)
- Case
www.springs.com
By: F. Warren McFarlan and Melissa Dailey
Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to...
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Keywords:
Information Technology;
Operations;
Product Marketing;
Management;
Strategy;
Consumer Products Industry;
South Carolina
McFarlan, F. Warren, and Melissa Dailey. "www.springs.com." Harvard Business School Case 398-091, December 1997. (Revised April 1998.)
- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
appeal. Think Coca-Cola and Disney. 2. A focus on a single product category. Think Nokia and Intel. 3. The company name is the brand name. All marketing dollars are concentrated on that one brand. Think GE...
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- April 1981 (Revised January 1997)
- Case
Corning Glass Works: The Z-Glass Project
By: Kim B. Clark
Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix...
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Keywords:
Decisions;
Production;
Problems and Challenges;
Conflict Management;
Performance Productivity;
Factories, Labs, and Plants;
Groups and Teams;
Consumer Products Industry;
Consumer Products Industry;
United States
Clark, Kim B. "Corning Glass Works: The Z-Glass Project." Harvard Business School Case 681-091, April 1981. (Revised January 1997.)
- January 1990 (Revised February 1993)
- Case
Selling Durable Goods
Examines the pricing policy for a firm that is a monopoly supplier of a durable good. Lowering price over time in an attempt to increase market penetration seems desirable. But doing so may also cause some buyers to postpone their purchases. Describes these...
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Brandenburger, Adam M., and Vijay Krishna. "Selling Durable Goods." Harvard Business School Case 190-110, January 1990. (Revised February 1993.)
- June 1995
- Case
Polaroid Corporation: European Distribution System
By: Janice H. Hammond and Afroze A Mohammed
Describes distribution operations in Polaroid Europe. In the late 1980s, Polaroid senior management in the United States proposed moving from a system of 12 decentralized warehouses to a centralized distribution system in which all inventory for European retailers...
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Keywords:
Distribution;
Operations;
Risk Management;
Distribution Channels;
Logistics;
Transition;
Strategy;
Problems and Challenges;
Industry Structures;
Consumer Products Industry;
Europe;
European Union;
United States
Hammond, Janice H., and Afroze A Mohammed. "Polaroid Corporation: European Distribution System." Harvard Business School Case 695-038, June 1995.
- 1993
- Chapter
Decomposing a Brand's Customer Franchise into Buyer Types
By: J. McQueen, J. Foley and J. A. Deighton
- April 2002 (Revised September 2002)
- Background Note
Capital Controls
By: Rawi E. Abdelal and Laura Alfaro
Only in the waning years of the 20th century did international financial markets begin to enjoy the freedom from government regulation that they had experienced before the first world war. By 2002, international capital markets had grown to be enormous--$1.2 trillion...
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Keywords:
History;
Policy;
Business and Government Relations;
Change Management;
Cost vs Benefits;
Governance Controls;
Governance Compliance;
Emerging Markets;
Financial Markets;
Network Effects;
Banking Industry;
Financial Services Industry
Abdelal, Rawi E., and Laura Alfaro. "Capital Controls." Harvard Business School Background Note 702-082, April 2002. (Revised September 2002.)
- 2011
- Chapter
Consumers' Relationships with Brands
By: Susan Fournier and Jill Avery
This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's...
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Keywords:
Marketing;
Brands;
Brand Building;
Brand Equity;
Brand Management;
Customer Relationship Management;
CRM;
Customer Focus and Relationships;
Brands and Branding;
Marketing Strategy;
Consumer Products Industry
Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
- January 2006 (Revised October 2007)
- Background Note
Managing Networked Businesses: Course Overview for Students
Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing...
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Keywords:
Business Model;
Capital Structure;
Business or Company Management;
Network Effects;
Organizational Design;
Business and Government Relations;
Social and Collaborative Networks;
Competitive Strategy
Eisenmann, Thomas R. "Managing Networked Businesses: Course Overview for Students." Harvard Business School Background Note 806-103, January 2006. (Revised October 2007.)
- 05 Sep 2007
- First Look
First Look: September 5, 2007
Working PapersDesigning a Two-Sided Platform: When to Increase Search Costs? Authors:Andrei Hagiu and Bruno Jullien Abstract We propose a model for analyzing an intermediary's incentives to increase the search costs incurred by View Details
Keywords:
Martha Lagace
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper....
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Keywords:
Product Marketing;
Product;
Technological Innovation;
Supply and Industry;
Competitive Advantage;
Consumer Products Industry;
United States
Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.)
- 2011
- Chapter
How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?
By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
We use an experiment to estimate the effect of the SEC's Summary Prospectus, which simplifies mutual fund disclosure. Our subjects chose an equity portfolio and a bond portfolio. Subjects received either statutory prospectuses or Summary Prospectuses. We find no...
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Keywords:
Information;
Corporate Disclosure;
Decision Choices and Conditions;
Consumer Behavior;
Retirement;
Personal Finance;
Investment Funds;
Microeconomics
Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?" In Explorations in the Economics of Aging, edited by David A. Wise, 75–96. Chicago: University of Chicago Press, 2011.
- 25 Oct 2016
- First Look
October 25, 2016
outlet store use. Consumers who shop at outlet stores also do not differ significantly from those who shop at regular stores in terms of income. I use a structural demand model to show that View Details
Keywords:
Sean Silverthorne
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
pursue these two models and do fine, says Holt. 'something Different' But the brands that interest him most, consumer brands that maintain the most powerful grip on the market for years running, don't fit...
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Keywords:
by Martha Lagace
- July 2010 (Revised December 2010)
- Case
Beohemija's Duel
By: Das Narayandas and Kerry Herman
Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and...
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