Publications

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May 2017
Article

Agent-based Modeling: A Guide for Social Psychologists

By: Joshua Conrad Jackson, David Rand, Kevin Lewis, Michael I. Norton and Kurt Gray

Agent-based modeling is a longstanding but underused method that allows researchers to simulate artificial worlds for hypothesis testing and theory building. Agent-based models (ABMs) offer unprecedented control and statistical power by allowing researchers to... View Details

Keywords: Social Psychology; Marketing; Mathematical Methods

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Research Summary

Choice, Rationality and Welfare Measurement

By: Jerry R. Green

For the past century, economists have used the hypothesis that individual choice is based on rationality in their calculations of individual and collective welfare. The central ideas are that actual market choice reveal underlying preferences, and with a good set of... View Details

November 2012 (Revised July 2012)
Supplement

Andrew Sullivan and Faraway Ltd (C): Anthony Pierce of John Lewis

By: Frank V. Cespedes and Alex Godden

The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details

Keywords: Entrepreneurship; Management; Sales; Marketing; Consumer Products Industry; United Kingdom

George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology

May 2001 (Revised June 2002)
Case

Frasier (A)

By: Guhan Subramanian and Michelle Kalka

In 2001, NBC entered into contract negotiations with Paramount Television Group to keep the hit show "Frasier" on the network. Paramount, the studio that produced the show, threatened to move "Frasier" to CBS, Paramount's sister network, if NBC did not agree to a... View Details

Keywords: Negotiation; Television Entertainment; Media and Broadcasting Industry

September 2019
Case

Nimbus Therapeutics

By: Peter Barrett, Karim Lakhani and Julia Kelley

This case focuses on Nimbus Therapeutics, a biotechnology startup based in Cambridge, Massachusetts, as its leadership team tries to determine the company’s long-term strategy. The startup’s founders structured Nimbus as a limited liability company, which has given it... View Details

Keywords: Business Startups; Organizational Structure; Strategy; Biotechnology Industry

2014
Working Paper

Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and David Dreyfus

In this paper, we test a method for visualizing and measuring software portfolio architectures and use our measures to predict the costs of architectural change. Our data is drawn from a biopharmaceutical company, comprising 407 architectural components with 1,157... View Details

Keywords: Design Structure Matrices; Software Architecture; Flexibility; Software Application Portfolio; Complexity; Applications and Software; Forecasting and Prediction

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February 2012
Case

Henkel: Building a Winning Culture

By: Robert Simons and Natalie Kindred

This case illustrates a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was... View Details

Keywords: Performance Measurement; Performance Appraisals; Human Resource Management; Values; Organizational Transformations; Pay For Performance; Strategy Execution; Values and Beliefs; Work-Life Balance; Organizational Culture; Human Resources; Performance Evaluation; Compensation and Benefits

Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He received his Ph.D. in political economy from Harvard... View Details

March 2017
Case

Intellectual Ambition at Harvard Business School: Elton Mayo and Fritz Roethlisberger

By: Jan W. Rivkin and Amram Migdal

This case, set in the 1920s and 1930s, discusses the contributions of Harvard Business School (HBS) Professors Elton Mayo and Fritz Roethlisberger to management research and to the Human Relations Movement in management scholarship. The case focuses on their research... View Details

11 Feb 2022
News

Professor Debora Spar: Symphonic

22 May 2019
Blog Post

What is FIELD Global Immersion?

cultures and environments. How long has this course been running and how has it evolved? The FGI course has been running for seven years now – since 2012! The case View Details

Alan D. MacCormack

Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

Keywords: automotive; communications; computer; e-commerce industry; electronics; high technology; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry

August 2020 (Revised February 2021)
Case

Luckin Coffee (A): Caffeine-fueled Growth?

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details

February 2018
Case

Qualtrics (A)

By: Doug J. Chung and James M. Lattin

Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details

Keywords: Sales Strategy; Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation

February 2021
Case

Rolex SA

By: Doug J. Chung

Rolex SA was one of the most successful watchmakers in the world. In recent years, the global demand for Rolex watches, especially the stainless-steel sports models, had dramatically increased, resulting in a supply shortage worldwide. The shortage in supply further... View Details

Keywords: Watches; Pricing; Marketing; Strategy; Demand and Consumers; Price; Marketing Channels

16 Apr 2019
Blog Post

How Being an Introvert Influenced My Business School Experience

respond, and actively avoiding being the center of attention. I list these out because 1) many of them seem to be in direct contradiction with the case View Details

November 2016 (Revised February 2017)
Case

Square, Inc. IPO

By: Ramana Nanda, Robert White and Lauren G. Pickle

In November 2015, Square, Inc. launched its initial public offering (IPO). The IPO had an offering price of $9 per share, lower than the $11 to $13 estimate that had been outlined in the preliminary prospectus and 42% below the $15.50 share price in its most recent... View Details

Keywords: Business Finance; Initial Public Offering; Equity; Capital Markets; Public Equity; Stocks; Venture Capital; Financial Services Industry; United States