New Brand Development - Publications - Faculty & Research

February 2022
Case

Launching the Social

By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn

This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive... View Details

Keywords: Entrepreneurship; Small Business; Brands and Branding; Partners and Partnerships; Expansion

Citation

Educators

Purchase

25 Mar 2022
Blog Post

Meet the HBS Women's Student Association

Assault Prevention and Education) Team The newly formed SHAPE team works with SAS and the SA to prevent sexual harassment and sexual assault on our campus. One of SHAPE's key initiatives this year has been developing a View Details

2022
Book

Empires of Ideas: Creating the Modern University from Germany to America to China

By: William C. Kirby

The modern university was born in Germany. In the twentieth century, the United States leapfrogged Germany to become the global leader in higher education. Will China challenge its position in the twenty-first?
Today American institutions dominate nearly every... View Details

Keywords: University; Higher Education; History; United States; Germany; China

Citation

Find at Harvard

Purchase

July–August 2023
Article

Demand Learning and Pricing for Varying Assortments

By: Kris Ferreira and Emily Mower

Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details

Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods

Citation

Find at Harvard

Read Now

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

What's good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees, Kanter argues in her View Details

Keywords: by Rosabeth Moss Kanter

Web

The Idea of Instant Photography - Edwin H. Land & Polaroid | Harvard Business School

Richard T. Kriebel, December 27, 1943, Polaroid Corporation Research and Development Records, Box II.26, Folder 7, Baker Library, Harvard Business School. 45. Frederick J. Binda, "Mr. Land's New Photographic... View Details

13 Jun 2019
Blog Post

Expanding My Worldview Through FIELD Global Immersion

and funny material posted on social media, to promote health, beauty, and snack food products. Our job was to develop a new snack food designed for the Korean millennial consumer. The FIELD course began in... View Details

21 Jul 2022
Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

School of Business. “We've been through this extraordinary period in the markets, where the technology and speculative names have been on this dramatic run for two years, far outperforming the rest of the market,” says Greenwood, who also serves as senior associate... View Details

Keywords: by Rachel Layne; Financial Services

13 Jan 2009
First Look

First Look: January 13, 2009

Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement... View Details

Keywords: Martha Lagace

Blog

Is AI Coming for Your Job?

irrelevant construct when considering how to harness generative AI capabilities. Processes ranging from negotiating contracts with vendors to developing marketing messages will be redesigned from the ground up in order to exploit the full... View Details

05 Jan 2010
First Look

First Look: January 5

pairwise industry and establishment level and measure agglomeration in a global and continuous metric space. These indices exhibit distinct advantages compared to traditional measures of agglomeration including the independence on the level of geographic aggregation.... View Details

Keywords: Martha Lagace

Social Strategies That Work

Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details

Web

Frequently Asked Questions | HBS Online

four individual certificates of completion for the long courses included in the program. What’s the difference between the New Leaders and Experienced Leaders paths? One of the benefits of CLIMB is being able to collaborate and View Details

Web

Faculty and Research - Alumni

Giving Faculty and Research Giving Faculty and Research Foster New Ideas Enable HBS’s world-class faculty to pursue pathbreaking research HBS is committed to training the next generation of business scholars and educators, to maintaining... View Details

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

manufacturing and financial activities around the globe prior to WWI. The British trading companies played a significant role in opening new markets and developing new sources... View Details

Keywords: by Geoffrey Jones

01 Jul 2014
First Look

First Look: July 1

http://www.upenn.edu/pennpress/book/15241.html August 2013 Journal of Public Economics The Promise of Positive Optimal Taxation By: Weinzierl, Matthew Abstract—A prominent assumption in modern optimal tax research is that the objective of taxation is Utilitarian. I... View Details

Keywords: Carmen Nobel

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

Spring 2004. Neffke, Frank, Martin Henning, Ron Boschma (2009), How do regions diversify over time? Industry relatedness and the development of new growth paths in regions, Papers in Evolutionary Economic... View Details

Keywords: by Christian Ketels

22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

You are the marketing director of Propecia, a new drug for hair restoration that's about to hit the market. But the drug can only be purchased via a physician's prescription. So do you advertise directly to balding men? Do you concentrate... View Details

Keywords: by Sean Silverthorne; Health; Pharmaceutical

28 Jun 2016
First Look

June 28, 2016

competition. They do so by initially differentiating themselves to develop distinctive capabilities, but subsequently integrate these capabilities with those of the core units. At the corporate level, the View Details

Keywords: Sean Silverthorne

June 2013 (Revised March 2014)
Case

Inditex: 2000

By: John R. Wells and Galen Danskin

In 2000, Inditex was one of the largest specialty apparel retailers in the world, with $2.4 billion in sales from 1,080 stores across 33 countries. Zara, Inditex's main brand, produced popular designer items at a fraction of design-house prices and could push an item... View Details