Publications

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

Skies." Nike insists that you "Just Do It." The most successful brands also allow their consumers to co-create brand meaning. “Let's Make America Great Again” is an inclusive call to arms with a powerful goal that each voter can interpret for himself. It... View Details

Keywords: by John A. Quelch

September 2020 (Revised May 2024)
Case

Hot Wheels: Launching The Mixed Play Experience

By: Elie Ofek, Andres Terech and Nicole Tempest Keller

Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details

Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles

04 Nov 2009
What Do You Think?

What is the Role of Government Vis-à-Vis Capitalism?

Scott's primary thesis is that "Two systems of governance—capitalism (involving economic actors) and democracy (involving political actors)—prevail in the world today [T]hey can and do influence each... View Details

Keywords: by Jim Heskett

07 Apr 2011
Working Paper Summaries

The Consequences of Financial Innovation: A Counterfactual Research Agenda

Keywords: by Josh Lerner & Peter Tufano

February 2024
Supplement

Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco

By: Emily Truelove, Michelle Zhang and Alpana Thapar

Dena Almansoori, the first female and one of the youngest members of the United Arab Emirates-based e&’s leadership team, joined in 2020 just before e& began a strategic transition from being a regional telecommunications company to becoming a global technology... View Details

Keywords: Technology; Telecommunications; Employee Mobility; Leading Change; Human Resources; Organizational Culture; Transformation; Talent and Talent Management; Change Management; Employee Relationship Management; Telecommunications Industry; Technology Industry; Middle East; United Arab Emirates

2022
Chapter

Key Success Factors in Environmental Entrepreneurship: The case of Wilderness Safaris

By: James E. Austin, Megan Epler Woods and Herman B. Leonard

This chapter analyzes the entrepreneurial conception and evolution of the Wilderness Safaris (WS) ecotourism enterprise operating in eight African countries. It illuminates a series of factors that contribute to positive environmental impact as well as financial... View Details

Keywords: Environmental Sustainability; Entrepreneurship

October 2003 (Revised January 2004)
Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman

In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details

Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom

15 Aug 2016
Blog Post

Writing a Case as a Student at HBS

great way to do independent academic research. Depending on the topic, case writing allows you to conduct primary research and meet case protagonists. Some students have leveraged such research to find new View Details

2012
Book

Indispensable: When Leaders Really Matter

By: Gautam Mukunda

Will your next leader be insignificant—or indispensable? The importance of leadership and the impact of individual leaders has long been the subject of debate. Are they made by history, or do they make it? In Indispensable, Harvard Business School professor Gautam... View Details

Keywords: Leadership; Decision Making; Outcome or Result; Power and Influence

Web

Klarman Hall | About

learning, she says, “We hope the convening center will be a place where new and big ideas are formed and debated and will ultimately demonstrate a View Details

01 Jan 2007
News

Jaime Augusto Zobel de Ayala, MBA 1987

training program at the venerable Ayala Corporation—the largest and most widely diversified conglomerate in the Philippines—and attending HBS, he accepted a short-term position at Ayala View Details

02 Jan 2014
Working Paper Summaries

Managing the Family Firm: Evidence from CEOs at Work

Keywords: by Oriana Bandiera, Andrea Prat & Raffaella Sadun

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

jobs across the country and a slew of mergers and acquisitions as companies struggle to regain financial footing. As of 2015, 78 percent of US print media firms with a daily... View Details

Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting

04 Apr 2023
What Do You Think?

How Does Remote Work Affect Innovation?

doing a terrible job of it, with little preparation and training for middle managers primarily responsible for the success of the process. Also, the impact of remote work on organization culture has yet to... View Details

Keywords: by James Heskett

March 2009 (Revised October 2009)
Case

CalPERS' Emerging Equity Markets Principles

By: Robert G. Eccles and Aldo Sesia

The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details

Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Financial Services Industry; Public Administration Industry; China; California

November 2019
Case

Gillette: Cutting Prices to Regain Share

By: Benjamin C. Esty and Daniel Fisher

After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette decided to fight back by launching new products and increasing advertising. When these efforts failed to stem the losses, Gillette decided to cut the... View Details

Keywords: Marketing Strategy; Product Positioning; Business Strategy; Competition; Price; Public Equity; Retail Industry; Consumer Products Industry; United States

June 2012
Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville

Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details

Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness